February 19, 2021

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If you want to know how to build trust online, let us tell you a few things first. Internet users are constantly looking for content. Every website on the internet is constantly trying to provide that. Nowadays, there is a race for people’s attention online. Reaching the right audience means knowing how to promote your content and be the best at it. Next question is, what is content marketing and why do you need it?

Content Marketing is building an audience for future conversions. You can transform a regular visitor into a brand ambassador by interacting with them continuously. As a business owner, that should be your primary goal. You can achieve visibility online and offline by advertising and publishing content on different marketing channels. Today there are a few of them you should prioritize:

  • Social Media
  • Your website
  • Content Marketing and SEO
  • Pay-Per-Click
  • Email marketing
  • Word of mouth


Now it’s time to choose the types of marketing that suit your brand the best. Perhaps the buzz marketing strategy fits your type of service or product. Some brands use influencer marketing to get to a narrower audience. There are many approaches to building online trust, and the best way to do it is by hiring marketing agencies that know how to identify, address, and convert your visitors.

You don’t have to be a marketing analyst to understand that most of the time customers go on Google or any other search engine before they get to your website. If that’s where your customers are, that’s where you should be, too. The rules of getting ranked on the search engines change often. How do we keep up? Well, the rules may change, but human needs don’t. Search engine rules may be complicated, but keeping and maintaining the relationship with your customers shouldn’t be. We will begin by describing the most recent SEO techniques, continue with ways to establish your clients’ needs, and conclude with how to build a long-lasting relationship with both your audience and the search engines.

Build Trust Online: The true Requirements of a modern Search Engine

Google is, without a doubt, the most significant search engine in the world. If you know its rules, you’re halfway to achieving success online. If you rank high on Google, you will get more visibility, more clicks, more leads, conversions, and profit.

Sometimes, we assume Google has a human-like logic. What we need to understand is that it’s a machine that uses strict algorithms to analyze websites. The difference is that what seems important to you may not be as important for a Search Engine. For example, a lot of awesome designs, apps, pop-ups, and other functionalities may seem visually attractive to you and have the opposite effect on Google. 

Is Google really blind to cool design and nice-looking websites?

Yes, Google is blind, but not because it doesn’t “want” to see, but because it has other priorities than you do.

Let’s just attempt to see the internet through Google’s eyes and follow its thought process. If you would have to deal with billions of bits of information per second, wouldn’t you create a very selective process to filter important information from all the “junk“?

So what it requires is:

  • Relevancy

This is a term that refers to how well a web page “fits” a specific searched word. The “value” of your page depends on the quantity and quality of the internal and external links. This is one factor that will decide if your page will land in the first results of the searching process.

As you already know, many people don’t even “cross” the limit of going further than the first page when searching information in Google, so you have to be in the first 10 results to consider your website Search Engine Optimized, and see measurable results. 

The local SEO work shows another aspect of your online relevance. Google maps marketing is a way to let the search engine know that your business has local importance. The more you optimize your website for the local search, the higher the chance your business location will appear in that three-pack on top of the page. Consider hiring a digital marketing services agency to help you achieve the best results. 

  • Using the correct keywords

When we talk about TITLE tags, we are referring to the keywords used in the titles of your website’s pages. Make sure you use the most important keywords for your page titles. Afterward, check if there are relevant keywords in the headings (H1) and first paragraphs from your pages. Do this and Google will inevitably take notice of it.

Keyword research is also a science. Pick the ones relevant to your audience, the ones that will grab their attention whenever they’re ready to convert. We recommend getting help from professional search marketing agencies at this stage for guaranteed success. 

  • Structuring the pages.

If you already know how to structure your website pages, I am proud of you. If not, it’s never too late to learn. Structuring the pages of your website means having factual and relevant content. What does relevant content mean for Google? Well, Google considers and notices the relevant content on pages that contain at least 250 words. And don’t forget, the more pages your website has, the better!

Content is king, as SEO experts say, but structuring it may be the best weapon the king ever held in his hands – other than his queen, of course!

So, let’s give the king a little space and talk about his most loyal allies—the customers.

What Are The People’s Needs on the Internet?

“The Web not only reaches the world – it changes it.” says Jeffrey Zeldman in his book “Taking the talent to the web”. The first and the most important need of a human being, whether online or offline, is to make an impact and get appreciation.

Most of us love to feel special and unique. Your visitors seek that from your services, products, content. Make them feel like they are special individuals worth your time and effort.

What does that mean for your website and where do you start?

Well, this is the real challenge! And namely, this is the reason you should, first, create a direction for your online presence. What category of people are you creating content for? Who is your audience and what are they looking for?

Are you making special apparel for women that will make them feel good about their bodies? Are you giving your clients the chance to live in the house of their dreams by providing remodeling services? Do you want to target readers who can’t live without books? Do you want to make “big travelers of the world” discover places they didn’t visit yet?

Getting to the right audience at the right time is the core essence of digital marketing. Outreach Marketing used in conjunction with direct sales marketing is the formula for success that focuses primarily on your audience. Creating a community with shared interests in what your company has to offer and then reaching out to them directly for an on-the-spot answer has one of the highest rates of success. To achieve your goals, first, you need to know who you’re addressing and what channels you’d like to use. There is huge potential in Social Media since this is the easiest way to engage directly with your target audience.

After you established a list of keywords, your channel and defined your target audience all that’s left to do is to come up with an engagement strategy. Make sure it has a “click factor” or a “response factor”. You want your audience to either click on your link which will lead to your website or you want them to answer a specific question so you can get in a direct dialog with them. Either way, if you get your audience to interact with you, you WIN.

Conclusion

If you don’t know yet what to do or how to begin, you probably need professional marketing services for your website. Don’t wait too long, find the best digital marketing solutions with our awesome crew at Seolitte (contact us for consultancy NOW).

February 19, 2021

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Explaining what an SEO specialist does for a living may be a challenge, but this is what we do here at Seolitte and we think we can shine some light on this subject.

We will tell you who we are, and why you need SEO services provided by trustworthy professionals.

First, what does SEO stand for and what does it do?

SEO (Search Engine Optimization) is the practice of getting as many quality visitors to your website as possible through organic search engine results.

High traffic and high conversion rates directly result from intentional and intensive SEO work done by an expert or an SEO agency.

Before you pick your professionals, make sure you know what to look for in an SEO consulting firm.

Your website may have spectacular features and sparkling design, but if you don’t get an interested crowd on your page, it’s all for nothing.

Your SEO expert, whether that is an individual or an SEO agency, will look at your site, ask you about your goals and your target audience, and will come up with solutions to improve your rankings and conversions.

What should you look for in an SEO Expert?

We will list a few things we think are essential for an SEO specialist to do, have, and understand. We want to make sure you hire a person who has the credentials and the knowledge necessary to solve your existing problems and help you grow.

Many people advertise affordable SEO services in the beginning and then end up overcharging you. We think this is unfair, therefore we want you to know what to look for when you buy professional SEO services.

  • Make sure your expert clearly understands all three types of SEO:
  1. Technical SEO refers to the structure of your website and how easy it is for a Search Engine crawler to navigate it. A good expert will take care of the UI/UX aspect of your website and make sure the website is easy to access, has a clean layout and there are no dead-ends or broken links.
  2. On-Page SEO includes keyword research, HTML tags, image optimization, writing relevant content, etc.
  3. Off-Page SEO such as link building, guest blogging, Social Media optimization, and so on.

They have to understand that SEO is not a one-sided science; It requires a holistic approach that takes time and continuous work.

  • Your SEO experts have to understand your goals and Company’s culture

SEO services usually include engaging in various areas of your company’s activity. They have to know your niche, speak the language of your customers, understand how your team works and interacts with each other, and so on.

  • Marketing and people skills are a must

Making a sale is an art. Your content has to be useful for your users and also has to make them want to buy what you offer. Make sure your specialist knows how to pull all the strings and has extensive knowledge about various marketing strategies and channels.

Knowing how people’s minds work is also a necessary skill for an SEO specialist. They have to have a deep understanding of Customer Psychology and the cultural particularities of your target audience to know how and where to market your services, products, or content.

  • Pick someone who will never stop learning

If you find someone who says they know everything about SEO, leave! SEO is constantly changing, and you need an expert who will understand that curiosity and continuous learning are key.

A good professional will follow influencers, trends, blogs, and attend conferences in his field. You can’t provide good SEO consulting without constantly staying in the loop and adapting to changes.

  • Assess their availability to work and respect deadlines

Your SEO services provider has to prove themselves reliable by respecting deadlines and delivering quality results. We’re not saying errors in estimating time don’t happen. We’re saying that constant errors can become a pattern and you should not ignore them.

  • Make sure they understand some notions of IT

HTML coding, content management system (CMS), design software—these are only some IT terms an SEO specialist has to deal with. A competent expert will have a good command of web analytics, web design, development, eCommerce, and various third-party SEO tools.

In theory, these requirements may seem complicated, until you put them in practice. We’re confident you will make a great choice for the success of your website.

Ask us about how our experts can help your website! Let’s chat now!

What Are The Best Expert SEO Services a Company Can Offer?

To sum up…

The rules of online marketing are in continuous change. Sometimes it’s difficult for you to keep up with these changes when you own a project.

You may not always find time to plan, make adjustments, change, create strategies, optimize, etc. Let’s be realistic. That’s why you hire an SEO agency.

There are lots of SEO tools we have to deal with when we work on increasing your rankings. Learning how to use them, following the trends, and delivering great services was never a problem for us. Seolitte knows how to spot a true SEO enthusiast because that’s what we are.

So, what does an SEO expert do?

  1. They work on making your business known in the online environment.
  2. They make strategies for your business.
  3. They make plans to achieve results in the short term and long-term periods.
  4. They will find solutions for your online project when you can’t find them. And more than that, they create durable methods for keeping your business on the “floating line”.

The world nowadays is more online than offline. There is no chance we can survive without SEO optimization. There are also tasks you can deal with and tasks you can’t handle by yourself.

Find the right SEO experts to do their jobs, and you can focus on what you are great at.

Contact us and we will help you with your online project.

Do you want to see another view on the work of an SEO expert? Watch the video by Rand Fishkin about the daily tasks of a specialist in the field (one of the favorites that often motivates us):

February 19, 2021

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Together with the team, we kept asking ourselves, why do some businesses supplement their customer list constantly? How do they attract them in such large numbers and with such consistency Online? Whether Online or Offline – the main thing to talk about is satisfactory sales! How do you attract your customers? Do you use outdoor advertising or do you promote your Online site through different channels? If the pandemic has not affected your sales and profits, then you probably have nothing to gain from reading this article. But wait! We’ve put together some useful material for you. And no, we’re not going to urge you to buy anything. We will just help you understand how you can grow your brand online and how to grow your number of customers Efficiently and Long Term. So, let’s see what tools and methods you have at your disposal as a business owner, and what possibilities the Online medium offers you today.

SOCIAL MEDIA MARKETING

There are several ways you can start converting from Social Media:

  • Turn simple views and likes into orders. This is only possible by understanding and predicting customer demand. Coming up with the correct message for your audience, humanizing your brand, as well as conducting one on one discussions with your client or potential client about their needs and goals, brings tangible results in an extremely brief time. These are all simple and fast-acting marketing strategies.
  • Create an attractive profile with supplies detailed information for your business. Regardless of whether they are merely browsing your page or are already a customer, everyone wants to make sure that the brand has a positive image. Especially before they end up taking money out of their pocket for a certain product. A well-structured profile is your image, which will or will not bring you sales.
  • Creating video content/evidence on Social Media about the products offered. The biggest advantage of social networks is most likely the chance to present your product or service in as much detail as possible. Sometimes users do not have the time to read long and informative posts. Then, you need to show them the usefulness of your product/service in a quick and straightforward way.

Products that have a story behind them often see the biggest commercial success. People want to know the behind-the-scenes details, listen to stories about the origin of your ideas, and find out more about the people behind the brand. Social Media is created specifically for this purpose.

Going further? Want to know even more? Come on!

SEO – Website Optimization for Search Engines

The Google search engine is currently the leader in attracting productive traffic. In the Republic of Moldova, it owns approx. 94% of the search engine market, while the Internet has a market penetration rate of 76%, and the audience > 20 years is approx. 1.67 billion worldwide.

SEO promotion for Google involves making your site more accommodating for search engines and “stimulating” a quick and high-quality webpage indexing of the site.

To become Google’s friend, you need to perform a series of internal and external optimization tasks for your site:

  • Unique content. Placing unique content on the site, which must be constantly updated with new, useful information that will be extremely interesting for visitors.
  • Custom titles and meta tags. Your pages must have unique meta tags. It is necessary to process each page of the site according to this principle, otherwise, you can be easily penalized for duplicate content. These are the rules of the giant Google, as it fights intensely against any content that seems plagiarized. 
  • Page load speed. Test the loading speed of each page of the site. If web pages load extremely slowly, people will not wait for them in 2020 because they have no time to waste. It’s the same with Google, which cares about the level of satisfaction of each user. Thus, if your site loads in more than 4 seconds, you will have problems with sales. Promoting a site cannot be missed without perfecting its speed. You knew about its importance, didn’t you?
  • Link building. It is important to control the quality of the links that lead to your site. Post content on sites with strong authority and popularity, with the link leading directly to your site. Recommendations with links of a decent quality matter more than you might think.

GOOGLE ADS (Pay per Click) PAID ADVERTISING

Publicitatea Google Pay per click (PPC for short) is one of the most widespread advertising systems in the world of online advertising. The advertiser places his ad in the search engine and is charged only when the user clicks on his ad, in other words, he only pays for productive traffic.

With Google Ads, you pay for every real click, obtained from a well-chosen target audience.

Why should you run PPC campaigns?

  • Your advertising is seen by many users, but you are only charged for those who visit your site.
  • You can set your campaigns so that your advertising is only seen by those who fit your ideal customer profile.
  • You can start your promotion campaign on a tight budget, plus you have full control over your spending on these advertising services, and you can change it whenever you want.
  • With Google advertising, you start selling from the first day of your online presence. You don’t have to wait a long time to redeem your first investment. Compared to SEO optimization services, where you see the return on investment slowly over time, alongside professional SEO tools, and the added value is seen only after a few months, Google Ads works fast.
  • Your ad appears in front of those who are genuinely interested in your product/service.

IMPORTANT: Pay Per Click services complement SEO and Social Media Marketing services, all of which are vital parts of Online promotion services. In addition, through remarketing campaigns (tracking the potential buyer) you manage to complete transactions with buyers who are more difficult to decide/postpone the purchase of a product or service.

If you’ve come this far, it means that it was certainly interesting for you to discover all this added information from the perspective of an SEO agency and to rethink your online business promotion. It’s time to make changes in your promotion strategy, especially when you are not sure if you are doing it on the right channels!

Stay with us and you will have access to a lot of useful tips, guides, and news from the world of digital marketing.

February 19, 2021

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SEO is a relatively new specialization with a history of about 20 years. In such a brief period, many myths have already cropped up when it comes to promoting websites through search rankings, secret methods, but also about various mistakes in SEO optimization.

Did you know that in 1993 the first search engine appeared? One that was very primitive – Web3 Catalog, and Google’s search engine became known only in the 2000s … Today, the same Google that started modestly works with 92% of global search traffic?

So, if you have a website, you already know how hard it is to reach your target audience. And that’s because 1.9 billion sites are currently officially registered online. The competition is extremely high, and Google’s rankings for any given query have only 10 places (the first page of the results brings 99% of the clicks and sales). The competition is fierce.

Find out below what a good ranking means, where you’re making mistakes in your site’s optimization and why Google doesn’t efficiently store your webpage in its database.

Let’s start slow; namely: your site may simply not be indexed. But what does “indexing” mean when it comes to Google?

Not being indexed means that you will not be listed in Google Search.

Site indexing involves crawling it by search engine crawlers and displaying the results when searching for keywords that match the content of your site. Careful! This is not about ranking on the first or second page, but for now, just to be present in search results, i.e., to be indexed. Even if you already have a website and have invested in quality content and web design – you may not appear in the search engine.

Web pages should be stored in Google’s index. When a user has made a query, the answers are extracted from this Google database, i.e., from the index. So, for your site to appear in Google search results, you must first make sure that the website is accessible to Googlebot. Then, you need to make sure that it is indexed correctly and that you haven’t made any other mistakes, which could make it invisible to Google.

TIP! How do we check if the site is indexing well or not?

You can check if the entire site has been indexed by typing the phrase on Google: “site: your-site-address.com”. You can also check if your site appears in search results when you search for its domain name. If so – then you don’t have anything to worry about. And if not – then you’ve probably made some technical mistake or Google changed its indexing and ranking algorithms and you were penalized.

Reasons for partial and/or mistaken indexing

Things can be amazingly simple in some cases, for example, those who took care of the programming, simply forgot to allow the indexing of the site or did not place the site map in the XML format (sitemap.xml). If, on the other hand: you have many errors, the site has copied or irrelevant content or you are penalized by Google – things could get overly complicated. At the same time, you should know that if the site is new, then in the first 6 months it will be less visible in the search engine, as a rule. The authority and notoriety of a web page can only be created through time.

Reasons for poor rankings

Let’s leave the sophisticated language to developers and figure out what mistakes you’re making when creating content and why the site does not rank well, even if it has been fully indexed.

  1. You’re not using keywords that belong together in families and groups or you don’t use them in the right places

One of the most effective SEO strategies in 2020 is blogging. Address simple, easy, and fun topics; for example, many are currently interested in topics such as: “how to make money online”, select keywords with and the average amount of searches and lower competition (use Google Ads’ Keyword Tool (https://ads.google.com/home/tools/keyword-planner/) – with the help of Keyword Planner to track them down and then use them exclusively in word groups.

For grouping keywords:

Although it is important to set up an SEO strategy for site promotion in search engines, it is not enough to have to improve the text with SEO keywords on the site. You also need to use SEO keywords in meta tags (titles and meta descriptions), URLs, menu structure, ALT image and text names, text titles, headings, etc.

Invest in strong content, not only in pages that sell but also in informational pages that supply value to users, introduces guides, case studies, screenshots, videos, reviews, etc. Renew old articles, choose the right keywords and phrases, browse the top 10 results that appear on Google with these keyword groups, and form a new article better than those of the competitors. This kind of content helps your web page be indexed better.

  1. You don’t care about the user’s experience

The user’s intention matters. Visitors who clicked on your site from the search results, but quickly abandon it if they don’t find what they needed on the website. This directly affects the positioning of your site, especially if your visitors click on your competitors instead and prove to be satisfied with the content found there. To increase the conversion rate and decrease the bounce rate, you need to do SEO optimization on each important page of the website, separately.

The page should be easy to use, so the main concept should be led by its usability. Google will pay attention to the time spent on the page and the bounce-back rate. So, despite how much you’re investing in SEO services in Moldova or Romania, sponsored ads, if the product is not appreciated by people, you will not have the expected results.

  1. You’re not perfecting the mobile version of the site

When indexing, Google will prioritize mobile versions of websites. Good mobile loading speed, responsiveness, and adaptability are basic requirements. If the upload speed is low, then the user will bounce away from your webpage. The bounce-back rate and the time spent on the page are some especially important parameters that Google considers when analyzing your site.

You already know that the site should be mobile-friendly, as it also supplies added value to users. If you have an online store, supply mobile applications, an easy-to-navigate menu, and a robust structure. The one who invests in a pleasant user experience will have a lot to gain eventually, especially if they also invest in promoting the site through search engines.

  1. You don’t do quality link building

Quality backlinks (links that lead to your page) are key elements in any off-page SEO strategy and probably the most challenging task in SEO optimization. Search engines use links to crawl every page on your site, but also to create links between sites. Backlinks serve as trusted votes given to your site by other websites, so based on the quality and number of links to your site, search engines decide if a page is good enough to rank highly on relevant keywords.

There are several techniques for building quality backlinks, which vary in difficulty. Most SEO experts find it exceedingly difficult to achieve quality link building, but nothing is impossible.

So, to get proper indexing from Google, you need to actively invest in building backlinks as well. You have 3 basic options: business directories (where you can add information about your business and site), take advantage of the popularity of news sites and niche blogs (they will help you gather backlinks with authority), and, finally, to give press releases. Make sure the texts that link to you use keywords that are relevant to your business.

  1. You don’t have a long-term SEO strategy

Analyze competitors who are in the top 10 in search results. What do they do differently from you? Maybe they have more relevant content or they could have an SEO strategy developed step by step; maybe they use SEO services, or perhaps they have a mobile-friendly page and offer a pleasant browsing experience to the users? A brand is gains visibility through social media posts, online newspapers, magazines, and popular online portals, as well as through a strong promotion for the site and its products.

Now you should know what mistakes you’re making and why your site isn’t being indexed by Google. Pay close attention to improving these aspects and make your site visible to search engines. That is the only way you can outperform your competitors and reach the top 3 in terms of Google results!

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