Economic crises have been ongoing for several years, but they have a solution. Let's see how we help businesses overcome financial bottlenecks through digital promotion!

1. Strategic Thinking – The Guarantee of Avoiding an Imminent Crisis

We may not be reinventing the wheel by reminding you of the imminent need to think strategically and utilize multiple timely channels for promotion. Let's say you have a marketplace on Facebook. In the current situation, you may end up with huge losses in just a few hours. These losses could include:

• Missed income and profit – The actual customer cannot find you online, cannot make transactions, or, worse, they remain in limbo, which can lead to online payment problems.
• Decreased brand awareness – If you have a business that has been built over years with a solid online reputation, then even a social media outage may not significantly impact your results. But what about small players who have just entered the market? They should take a combined promotion strategy seriously, following this formula: SMM (social media marketing) + SEO (search engine optimization) + PPC (paid search engine advertising). It’s like in math—you still get a result even if an element of the equation is missing.

2. The Presence of a Crisis Management Strategy

Crisis management consists of pre-set measures and actions that any player in the online market can take in a short time to significantly reduce the consequences of an unpredictable situation. What steps can you take if a promotion channel is temporarily blocked?

• Use alternative channels, such as TikTok (for video messages for customers), YouTube (for video instructions), explanatory advertorials that clarify customer ambiguities (suitable for long-term situations), and email marketing (if you have a solid database, you can provide loyal customers with updates about the situation and available solutions).
• Build tailored messages with useful information.

3. Functional Alternatives – The Ability to Maintain Customer Relationships

Regardless of the nature of the crisis, do not forget about your customers. They are the ones who bring you sales and should be the first to receive updates about the situation. To correct the issue and save your business, offer them valuable incentives, such as product discounts and free delivery. These small investments will help you maintain the trust of your target audience.

To avoid any negative repercussions, consider implementing these strategies only with professionals in the field, as they can provide a much broader perspective, covering different crisis scenarios.

The digital marketing agency SEOLITTE is here for you, even in times of crisis. Contact us now, and we will find a reliable solution for your business!