Google is the biggest search engine at the moment, so when you think of a plan to promote your website, you must take into account Google's recommendations and requirements for websites to increase their position in organic search results.
What influences the position of your website in the search results and what is the latest news in the world of SEO that you should know, we will tell you in this article.
- For many years Google has made the protection of its users' data a priority. It has been announced that it is highly recommended that sites use a secure connection. So, if you haven't already, you must switch to HTTPS.
Simply put, HTTPS is a protocol that provides the user with a secure and private connection; while HTTP data is not secure and can be intercepted. How will this help you promote your site? The answer is simple - when choosing between two equal sites, the search engine will give preference to the site that uses HTTPS.
To switch from HTTP to HTTPS, you need to purchase a security certificate. The most popular and available at the moment is an SSL certificate.
By switching to https, the site URLs will change and this will lead to a change in the position of the site in the search results because the search engine will have to reprocess your site.
- The second equally important factor is design adaptability - the ability of your website to adjust its design to different screen sizes. Since the beginning of 2016, the Google search engine announced that sites with a mobile-friendly version of the site will be viewed with more trust, Yandex decided not to be inferior to its competitor in this regard, and also, started to rank higher the sites with a mobile-friendly version. Given this information, we can conclude that the search results on a PC and a mobile phone or tablet will be different. If you want to make your site accessible on a mobile device, make it responsive. This means that it must be configured for whatever screen size the user can log in from. The mobile version of the site must not have horizontal scrolling, no flash videos, etc. To check your website for responsive design, use Google's website service: https://search.google.com/test/mobile-friendly.
- As we have said many times, quality content is the key to your future success. Google prefers in-depth content, clear answers to questions, and brevity of content. Now you don't need to write long, rambling articles, try to stick to good, medium-sized texts that help you answer users' questions and possibly solve their problems.
- Don't forget about social media, because the search engine will give priority to those sites that are registered in social networks and provide many social signals of follower engagement. In addition, social networks are now an important promotional tool in the virtual world.
- Try to involve your users in discussions about your articles. Thus, if your site has comments from other users, it will rank higher in the organic results compared to your competitors.
Let's discuss the anti-trends too
As search engines improve their site ranking algorithms, new promotion trends appear regularly. At the same time, they must be extremely aware that some of the existing trends must be abandoned. For example, it is not so important to gain a huge mass of backlinks, but it is advisable to give preference to the right promotion - that is, to accumulate natural backlinks and mentions in social networks. Avoid spam and black hat SEO techniques, and embrace new site promotion methods, so search engines will reward you.
Search engines began to pay attention to the behavioral factor - namely, how long the user spent on your site, what pages he viewed, whether he found what he needed on your site or pressed the button "back" and browse to other sites, etc. All this affects the ranking of the site in search engines.
Here we have given you a summary of the basic information that will be useful for you to start promoting your website on your own. Optimize your site, create quality content, and monitor the activities of competitors to become better than them! If you need a helping hand with your digital transformation, call SEOLITTE at +373 69 809 235 (Moldova), +40726794856 (Romania), or leave us a message at info{@}seolitte.com. We have over 7 years of experience in digital marketing.