Building the online and offline community around a business is the first step to effective sales. Understanding this allows you to make the right investments, starting from:

• • Understanding the market where you want to sell the product.
  • Targeting the customers you need.
  • Creating a loyalty connection between business and customers.

For the creation of the online community and, respectively, for an offline one, we must take into account some basic rigors:

• The level of internet penetration or, more simply, who has access to the internet and how;
• The communication we create around the community;
• The benefits you can offer.

You can't overlook the fact that people join a certain community out of a need to feel a part or gain something.

Let's also discuss the benefits of an online community, such as a Facebook group.

Even if you are still far from the workings of online mechanisms, here are some benefits that you cannot miss if you create an online community:

• You sell much easier because the potential customer finds you;
• Promoting your brand is faster and cheaper;
• You get to be known in the most remote parts of the country.

How do we create an offline community?

• We invest in advertising.
• We organize events, we participate in fairs.
• We connect the offline experience to the online one.

Benefits of an offline community:

We want to – we don't want to, but offline communities are effective for marketing and promotion. They have the following benefits:

• They are direct and exclusive because you see your customer face to face and you can find out their direct intentions;
• You can negotiate a price or see why some sales are going down or up;
• There are no filters or limitations, and anonymity disappears.

Conclusions:

1. Online communities are the fastest, especially when it comes to monetizing results. There the demand and the offer meet with a click.
2. Offline communities are about proximity, experience, and the need for customers to constantly be heard.
3. The investments and budgets of the first category are smaller, but there are analytical filters that you need to synthesize.
4. In both situations, it takes double, even triple, efforts to maintain the community's attention.