In this article, you will find the best digital marketing ideas. However, we at the SEOLITTE agency have undertaken to provide digital marketing services with results, and for 8 years, we have been working to achieve tangible results for our clients: increased website traffic, a growing number of leads, and a constantly increasing number of sales.
Precisely for these reasons, we come up with a series of recommendations for entrepreneurs who need more visibility in the virtual environment. Test these ideas, and you won't regret it!
Communicate and promote yourself on other social networks besides Facebook and Instagram. Here are some good ideas for you:
Be active on Quora – Here, people are always asking valuable questions on topics of interest. These queries contain keywords that your audience is searching for on Google. What content can you write here? Business tips, everyday life advice, useful content creation facts, blog post ideas/content brainstorming, and information on new topics.
Post images on Pinterest – Users perform more than 2 billion searches a month here. Of all searches, 97% are unbranded, meaning that Pinterest users are willing to engage with businesses they don't know.
Post on Medium – 58% of Medium traffic comes from organic search, while just over 26% is direct traffic. The platform allows users to publish all kinds of blog content, including personal stories, republished articles, and original content.
Establish new partnerships – You could collaborate with those in complementary niches (who target the same audience as you but are not direct competitors) to provide mutual help: mutual promotion on social networks, organizing webinars in partnership, promoting through email marketing, or even using barter formulas.
Remarketing – It’s about the banners that follow you around the Internet with the advertising of a site you've recently visited. Since most visitors to your website won’t make a purchase immediately, they need to get to know you before they can trust you. Through remarketing, you will stay in the minds of your potential customers and increase the chances of them returning to make a purchase. Both Facebook and Google offer remarketing options.
Add social sharing buttons to your site – Encourage your readers and followers to share the content they liked and reward them if they recommend you to their friends.
Do interviews with industry experts – These are a great way to create useful content, involve industry leaders, and spark the interest of a larger audience.
Constantly do content marketing – This technique aims to create content that both search engines and potential clients need constantly. The purpose of content marketing is to provide valuable and highly useful information. Content should attract customers and solve their problems: guides, whitepapers, eBooks, reports, research, analysis, infographics, etc.
Give free tools – This depends on your niche, as most people use useful tools to get, learn, or test something. You can help diagnose their needs, solve a small problem, and give them recommendations, including a tool of your own. It’s also a great way to increase brand awareness.
Use reviews and testimonials to tell a success story – Follow product reviews. Don’t have any? Incentivize customers by giving them freebies, gifts, or discounts in exchange for honest feedback.
Schedule conferences or online seminars – Get out there and position yourself as an expert and trendsetter in your niche. Step forward, step into the spotlight, and share your experiences and lessons with others. These proactive and responsible approaches will make you an attraction for clients, partners, and followers over time.
Record a podcast and/or be a guest on podcasts – Podcasts are widely listened to nowadays, and people who participate in discussions gain a ton of visibility. You can bring your brand to light through fearless public speaking.
Put a charismatic person in front of your company – Your business should be associated with a human face. Let stakeholders know you as you are—post pictures or videos with your team, talk about your values and mission, and people will appreciate this level of ownership and involvement.
Influencer marketing – Micro-influencers are very popular. Although they may not have the massive reach of top influencers, they are more niche-specific and have a greater organic impact on published materials.
14. Use Google Trends – A sometimes underappreciated tool, but at the right moments, it works wonders. Google Trends is ideal for finding topics of increased interest on Google, even in Moldova. It groups keywords by theme and dynamically shows the volume of searches performed. This tool is perfect for copywriters looking for relevant topics and anyone who wants to increase organic searches by covering topics of broad interest.
Need help with your digital marketing? We have qualified online marketing experts and a portfolio of more than 400 satisfied clients. Call us at +373 69 809 235 or leave us a message at info{@}seolitte.com.