How to Build Trust Online in a Simple and Intelligent way

If you want to know how to build trust online, you have to first understand a few things. The main goal of the internet is to let the flow of information circulate free in order to be absorbed and used, and this is not a secret to anyone anymore.

Nowadays, when we are speaking about the Web, we are, first of all, speaking about search engines. That’s why it is absolutely normal to start with them, right?

If we read a bit on the history of search engines, we can find that the first search engines weren’t as sophisticated as they are now but they still successfully reached the target audience, as well as they are doing today.

Not much has changed in all this time. All the actual changes occurred mostly regarding the speed, the quality of information and of course the rules; rules and rules again…

If the rules of getting ranked in search engines change so often, you would think, how can we build trust on the internet?

Well, maybe the rules change frequently, but human needs don’t.

how to build trust on Web

Maybe the complexity of search engines becomes more and more difficult to understand, but keeping and maintaining the relationship with your customers remains the same if we apply the correct methods to “satisfy” them.

So, let’s begin with search engine requirements, continue with customer needs and finish with building trust for both of them. It may seem complicated at first, but it doesn’t have to be.

Build Trust Online: What Search Engine Requirements Truly Are

Taking into account that Google is undisputedly the most significant search engine in the world, we can safely assume that knowing the rules it’s playing by is an important step in achieving online success.

If you are ranking high in Google, you are, definitely, going to succeed with your project. But let’s think a little about Google’s requirements and how we are meeting them. If you also consider this a must-know topic, then bear with me.

what search engines need

In order to understand Google, you need to understand what are the meaningful factors in Google Search and how they relate to each other.

So, let’s begin with the point that Google is not a human being, it is a machine which uses automated software to analyze the website's’ information. What does this mean?

Well, to answer you briefly, this simply means that the elements that seem important to you may not be as important to Google. To start with an example, everything that is aesthetically pleasing is not identified as so by Google.

“You are telling me that Google is like a blind person, who is reading Braille?” you are asking...

Yes, Google is blind, but not because it doesn’t “want” to see, but because it has other priorities than you do.

Let’s just attempt for a second to see the internet through Google’s eyes; let’s try to follow its thought-process.

Google is not a human being and it will never think as we do, but I am sure that if you would have to deal with billions of bits of information per second, you would also create a very selective process for yourself, in order to decide which one of them is more important and why.

So what it requires is:

  • Relevancy.

This is a term which refers to how well a web page “fits” a specific searched word. The “wealth” of your page depends, in Google’s “mind”, on the quantity and quality of the internal and external links. This is one of the factors which will decide if your page will be found in the first results of the searching process.

As you already know, many people don’t even “cross” the limit of going further than the first page when searching information in Google, so you have to be in the first 10 results in order to consider yourself “good enough” in your online activity.

So, gain popularity from other websites, take care of your content, analyze each of your website’s page, and only after this you will understand if your web page truly meets Google’s requirements about relevancy.

  • Using the correct keywords.

When we are talking about TITLE tags, we are referring to the keywords used in the titles of your website’s pages. And only after this you have to think about keywords used in the headings (H1) and of course, first paragraphs from your pages as well as keywords from internal and external link texts. Do this and Google will surely take it into account.

  • Structuring the pages.

If you already know how to structure your website pages, I am proud of you. If not, it’s never too late to learn. Structuring the pages of your website means having factual and relevant content. What does relevant content mean for Google? Well, Google considers and notices the relevant content on pages which contain at least 250 words. And don’t forget, the more pages your website has, the better!

Content is king, as SEO experts say, but structuring it may be the best weapon the king ever held in his hands - other than his queen, of course!

So, let’s give the king a little space and talk about his most loyal allies – the customers.

What Are The People’s Needs on the Internet?

“The Web not only reaches the world, it changes it” says Jeffrey Zeldman in his book “Taking the talent to the web”. If we would take his words seriously, we would understand that the first and the most important need of a human being, whether online or offline, is to get appreciation.
We all want, somewhere in our subconscious, to be considered special and unique creatures of the Universe. Not all together, of course, but individually.

We all want, somewhere in our subconscious, to be considered special and unique creatures of the Universe. Not all together, of course, but individually!

That means I am unique, you are unique, the person near you is unique.

customers trust on webstes

“Are you crazy?” you would say “How can I create my website for each “unique” human being who lives in the Universe?

Well, this is the real challenge! And namely, this is the reason why you should, first of all, create a direction for your page.

What category of people are you creating content for?

You want to give hope to people with cancer or you want to make women feel special, selling extraordinary accessories and evening dresses?

You want to target readers who can’t live without books or you want to make “big travelers of the world” discover places they didn’t see yet?

Once again: whom you are creating content for?

When you find a concrete answer to this question, you will notice that a certain category of people shares the same needs on a specific topic as well as separate needs, depending on each individual.

Dipping into one niche will help you understand those general needs which characterize that specific category of people and being close to your customers will help you understand the individual needs of each of the people who became faithful to your website.

Be close to people who show a need for what you offer and they will, definitely, be close to you!

When you will find a concrete answer to this question, you will notice that a certain category of people shares the same needs about a specific topic and separate needs, depending on each individuality separately.

Deeping into one niche will help you understand those general needs which characterize that specific category of people and being close to your costumers will help you understand the individual needs of each of the people who became faithful to your web page.

Be close to people who show a need for what you offer and they will, definitely, be close to you!

Conclusion

Search engines have their requirements just as people do.

As you have your own life principles, search engines also follow their own principles. Nothing is wrong with it, as long as you accept it, learn and try to constantly become better in optimizing your website.

If you don’t know yet what to do or how to begin, you probably need some help. Don’t wait too much, find a solution or let us help you find one (you can contact Seolitte for consultancy).

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How to Build Trust Online in a Simple and Intelligent way
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How to Build Trust Online in a Simple and Intelligent way
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Just like humans, Search Engines prefer to suggest trusted sources. Therefore, building your trust online is a long, but rewarding path. You have to not only understand what people want from you, but also match their expectations.
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