September 27, 2022

Alina Hasnaș

SEM (also called PPC) and SEO are powerful branches of digital marketing that bring significant traffic to websites from search results on search engines like Google, and can exponentially increase your online sales. Combined, these ways of communicating the marketing message can: bring visitors and conversions – 87.7% of searchers do not go beyond the […]

September 16, 2022

Alina Hasnaș

Surely you have already heard that SEO is very effective and that it is a must for your website in 2022. But how do you understand that the SEO activities started have brought results for your website? How do you measure the effectiveness of SEO campaigns? In this article, we discuss measuring the impact of […]

September 14, 2022

Alina Hasnaș

What is Off-Page SEO? Promoting and increasing the popularity of a website by: writing and publishing advertorials getting banners relevant links for the given site partnerships etc.  These backlinks are built with maximum care (according to a special plan) and the quality of the links thus obtained is monitored. What is Off-Page SEO? 1) getting […]

September 6, 2022

Alina Hasnaș

It is probably no longer a surprise to you that in SEO the results do not appear as soon as you started to optimize, but in about 4, 6 or months. Of course, sometimes you don’t have the patience for this, other times you may not have the luxury of not having sales for such […]

September 1, 2022

Alina Hasnaș

1. Favicon optimization It’s shown on mobile and can influence the click-through rate if it looks good. Having a good favicon can make a difference to CTR if you get it right, maybe minor but important. 2. Optimizing breadcrumbs What it is in your best interest to do is to make sure that Google displays […]

August 9, 2022

Alina Hasnaș

Digital Marketing represents the creation and dissemination of content on digital communication channels: websites, social networks, mobile applications, e-mail, etc., and promoting that content using a wide variety of paid media or owned media strategies, such as SEO, SEM, pay-per-click, advertising, content distribution, social media, email. The importance of digital marketing is given by the […]

June 3, 2022

Alina Hasnaș

Vision is the de facto essence of business. What is a vision? idea essence philosophy the nature of the business forecasts direction compatibility. Vision rules: Laconicism – no one has time to listen to extended visions. Connection with business – of course, each of us can be moralistic and pathetic, but the vision must be […]

May 17, 2022

Alina Hasnaș

Yoast SEO for WordPress is a plugin dedicated to the SEO optimization activities of the site. This tool incorporates the part of technical SEO, On-page SEO, and Offpage SEO. The main advantage of this module is that it helps you with the SEO optimization part of your site, even when you have a minimum of […]

May 13, 2022

Alina Hasnaș

The online marketing strategy is a coordinated and complex action plan, with general marketing measures, which determine the promotion plans on online channels: Facebook, Instagram, Youtube, Twitter, Google, and the network of Google partner sites, own website, news sites, SEO, Google Ads, Yandex Direct, Newsletters, and more. The design of a marketing strategy includes the […]

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