What is a brand? What impact does it have on your SEO? What does SEO stand for in a business in 2022? First of all, a brand is an experience. That includes the features of your product, the customer service, the looks, the feel, the colors, the emotions. A brand is what first pops into your mind […]

SEO copywriting is a fairly new science, consisting of 2 important elements, namely: SEO (optimization for search engines, for example, to appear in organic search results in Google or Bing) + copywriting (writing texts that aim to sell a product or service). So, SEO copywriting is the type of content we create with the goal […]

SEM (also called PPC) and SEO are powerful branches of digital marketing that bring significant traffic to websites from search results on search engines like Google, and can exponentially increase your online sales. Combined, these ways of communicating the marketing message can: bring visitors and conversions – 87.7% of searchers do not go beyond the […]

Surely you have already heard that SEO is very effective and that it is a must for your website in 2022. But how do you understand that the SEO activities started have brought results for your website? How do you measure the effectiveness of SEO campaigns? In this article, we discuss measuring the impact of […]

What is Off-Page SEO? Promoting and increasing the popularity of a website by: writing and publishing advertorials getting banners relevant links for the given site partnerships etc.  These backlinks are built with maximum care (according to a special plan) and the quality of the links thus obtained is monitored. What is Off-Page SEO? 1) getting […]

It is probably no longer a surprise to you that in SEO the results do not appear as soon as you started to optimize, but in about 4, 6 or months. Of course, sometimes you don’t have the patience for this, other times you may not have the luxury of not having sales for such […]

1. Favicon optimization It’s shown on mobile and can influence the click-through rate if it looks good. Having a good favicon can make a difference to CTR if you get it right, maybe minor but important. 2. Optimizing breadcrumbs What it is in your best interest to do is to make sure that Google displays […]

Digital Marketing represents the creation and dissemination of content on digital communication channels: websites, social networks, mobile applications, e-mail, etc., and promoting that content using a wide variety of paid media or owned media strategies, such as SEO, SEM, pay-per-click, advertising, content distribution, social media, email. The importance of digital marketing is given by the […]

Vision is the de facto essence of business. What is a vision? idea essence philosophy the nature of the business forecasts direction compatibility. Vision rules: Laconicism – no one has time to listen to extended visions. Connection with business – of course, each of us can be moralistic and pathetic, but the vision must be […]