Surely you have already heard that SEO is very effective and that it is a must for your website. But how do you know that the SEO activities you’ve started have brought results? How do you measure the effectiveness of SEO campaigns? In this article, we discuss how to measure the impact of site optimization activities and interpret the results obtained from SEO promotion.

So, what do we mean by SEO results?

• Improving the quality of the site and correcting technical errors.
• Increase in organic search results.
• Greater visibility for your website.
• More organic traffic.
• Lower bounce rate.
• Increase in the number of sales.
• Positive dynamics in indexing speed and Google's reaction to site changes.
• Increasing domain authority so that new pages automatically rank well for new keywords.

In SEO, results are generally seen between 4 and 12 months.

Google Analytics for SEO – Key Data Points

Google Analytics provides essential insights, such as:

• • Age and gender of visitors.
  • Location of visitors.
  • Browser and device used by visitors.
  • Pages accessed by visitors.
  • Exit pages (the pages from which they left your site).
  • Time spent on the site by visitors.
  • Actions taken on the site.

SEO traffic is recorded in Google Analytics under:
Acquisition -> All Traffic -> Channels -> Organic Search.

What Decisions Can You Make Based on SEO Data?

• Identify the strengths and weaknesses of your website (based on user experience metrics like CTR, engagement rate, average time spent on the site, and bounce rate).
• Prioritize SEO tasks for website optimization.
• Assign responsibilities for tasks such as content writing, speed optimization, and media outreach.

Remember: The Google Sandbox Effect

New websites often experience the Google Sandbox effect—a restriction/filter applied by Google to prevent new sites from ranking well for certain keywords until their trustworthiness, legitimacy, and quality are assessed.

During this period (which lasts between 1 and 6 months), it’s essential to:

• Acquire strong backlinks.
• Continuously add high-quality, original content.

While in the Sandbox, your site may experience slight ranking limitations. The best approach is to stay patient, focus on site promotion, and consistently publish valuable content.