June 8, 2022

Alina Hasnaș

How to Set Up Facebook Ads Correctly

Let's start with the steps to create your ad account:

  • We go to business.facebook.com.

  • We log in with Facebook.

  • We create a Business Manager.

  • We create an advertising account.

  • We enter the card data.

  • Tick "I am advertising for business purposes".

  • From business.facebook.com/adsmanager, we are ready to set up the ad.

Create Your Ad Account

  1. We access the Business Manager.

How to set up ads on Facebook?

2. Create the advertising account.

How to set up Facebook ads correctly

3. We create the new account.

How to set up the Facebook ad correctly

4. We tick the goal.

How to set up Facebook ads

5. Let's move on to creating the first campaign:

How to set up ad campaigns on Facebook

  • We choose the campaign goal.

setting up advertising campaigns on Facebook

  • We set the audience/budget.

Types of Audiences:

  • Audience of Interests

  • Custom Audience

  • Lookalike Audiences.

We Choose the Placement:

  • We set the budget.

  • We Create the Ad:

Ad Types:

  • Still Images

  • Video

  • Carousels

What Happens After We Start the Advertisement?

  • Review Phase

  • Learning Phase

  • The Actual Run.

Setting up Facebook Ads correctly ensures that your campaigns reach the right audience, maximize engagement, and drive desired results. By carefully defining your objectives, targeting the right audience, and optimizing your budget and ad formats, you can enhance your advertising effectiveness. Monitoring performance through review and learning phases allows for continuous improvement, ensuring long-term success in digital marketing.

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