Let's start with the steps to create your ad account:

1. We go to business.facebook.com.
2. We log in with Facebook.
3. We create a Business Manager.
4. We create an advertising account.
5. We enter the card data.
6. Tick "I am advertising for business purposes".
7. From business.facebook.com/adsmanager we are ready to set the ad.

Create your ad account

1. We access the Business Manager:

2. Create the advertising account:

3. We create the new account:

4. We tick the goal:

5. Let's move on to creating the first campaign:

• We choose the campaign goal:

• We set the audience/budget:

Types of Audiences:

1. Audience of Interests
2. Custom audience
3. Lookalike audiences

• We choose the placement:

• We set the budget:

• We create the ad:

Ad types:

1. Still images
2. Video
3. Carousels

What happens after we start the advertisement?

1. Review phase
2. Learning phase
3. The actual run.