March 23, 2023

Alina Hasnaș

How to write a good SEO article?

How to write a good SEO article? It is already known that to bring a website to the top of the search engines, you need good quality textual content, SEO optimized, that is, SEO articles written according to the rigors of 2024.
Only well-optimized texts will not give you the expected results in the organic search results. Or, SEO is a whole science about the organization, structuring, optimization, indexing, ranking, and functioning of websites.
So, SEO is a combination of marketing, UX/UI (improving the user experience), optimizing the site's source code, design and architecture, using tactics to attract customers, etc. Moreover, SEO deals with all the content of a website and how it is perceived by both the user and Google. The SEO expert also works on the added value for users and their experience. But today we will focus only on how to write a good SEO article!

seo article - how to write it

How to write a good SEO article? Here's what you can do:

  1. Use keywords correctly. Keywords can be a single word, a phrase, a sentence, or a question. You can learn in detail how to do a good keyword analysis in this article: keyword analysis. In short, keywords are used as families (5-6 words that refer to the same group, one main - with several searches, to be present in the title, in the first paragraph, and along the way). Note that Google understands synonyms and words that refer to the same object/domain/phenomenon. Then he gives credit for using them together in the same text. At the same time, keyword overload should be avoided - a maximum of the same keyword should be used 10 times in 500 words).
  2. Know the audience you're writing for: What are the avatar's goals/objectives? What are the Avatar Values How old is the Avatar? Is it Female or Male? What is the Avatar's situation in the family? Married / Single / Divorced? How many children does the Avatar have and how old are they? Where does the Avatar live?
  3. Write a good title based on the most important keyword. As we said above, a good SEO text is the one that brings added value to readers. An intriguing title must touch a sense, have a verb in the active diathesis, and arouse curiosity. However, a good SEO copywriter must know human nature, their needs, preferences, tastes, and desires.
  4. A good SEO article makes people stay on the website as long as possible. So, provide high-quality information in all your texts (that is, serve the person with unique content in the Romanian language). Materials selected from other sources are intensively paraphrased, and the structure is changed. Keep in mind that Google is great at understanding duplicates, even when replacing them with synonyms. Services for checking the uniqueness of content:
  5. In-depth research, case studies, data collection through surveys, and research done in advance - all are necessary for documenting a text completed on all buttons. Another purpose of these SEO texts is to lower the site's bounce rate. It is represented by the percentage of all sessions on the website in which users accessed a single page and sent a single request to the Google Analytics server. When writing SEO articles, focus on using nouns and verbs in the active and present tenses. And if you want to create really useful texts, use adverbs and adjectives sparingly. And skip the unnecessary figures of speech.
  6. Don't use jargon or wooden language, though: both your SEO copy and your website in general are intended for everyone - not just technical experts. Explain clearly, as for the uninitiated, and make sure the information is understandable for all visitors.
  7. If you want to design attractive texts, use visual material (infographics, videos, and author photos) and figures for more credibility. In other words, the best texts show, not just declare. Specific real-world examples help readers better understand and visualize messages. Google officially recommends at least one image per page, given that people process visual information 60,000 times faster than text.
  8. The text must always have a good structure: we arrange the content on the page according to the reader's priorities. We also use headings, and lists and structure content into short paragraphs (up to 300 words). Plus, we add internal links for more value. Don't forget that a maximum of one H1 is used in the text. An interesting structure idea for an SEO article in 2024 is for the headings to represent questions that people interested in the topic would ask in Google. Such a format is also useful for readers. Because they don't read deeply, and search engines, appreciate organized information. 
  9. The feeling of accessibility must be created: every user, when he accesses a link on a web page, wants to find solutions to his problems. They want solutions that are easy to implement in practice, so blog articles are a good solution.

seo article - how to write it correctly?

So, how do you write a good SEO article? Initially choosing a suitable audience, interested in the topics he wanted to address. Then by doing a lot of research work and putting effort into designing unique and relevant texts, the SEO copywriter can provide the desired information to the visitors. All of this must be done in a beneficial way, useful for the site's ability to rank in organic search results.

We think above all about the needs of your visitors and help them find solutions to their problems on your web page!

Do you need a hand to write good SEO articles? Write to us to ask for a Copywriting service offer or call us at +373 69 809 235 (Moldova) and +40 721 536 067 (Romania)!

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