The online marketing strategy is a coordinated and complex action plan, with general marketing measures, which determine the promotion plans on online channels: Facebook, Instagram, Youtube, Twitter, Google, and the network of Google partner sites, own website, news sites, SEO, Google Ads, Yandex Direct, Newsletters, and more.
The design of a marketing strategy includes the following steps: conducting a market study, analyzing consumer behavior, and communication policies, and also persuasion in B2B or B2C messages. In addition, we can easily add the counseling work of each client and the deep understanding of the wheels that move the client's business.
What do we offer to SEOLITTE clients who want a well-developed and functional digital marketing strategy?
A 12-month digital strategy: The digital marketing strategy presents the right marketing mix adapted to your business that works as a work program, ready for implementation. We offer you a complete package of solutions that would fit your classic marketing strategy. The strategy is a dynamic document that can be updated to reflect the company's ongoing evolution.
The online marketing strategy includes:
- customer analysis
- competitors' analysis
- promotion concept
- communication channels used
- implementation plan.
The steps leading to the designing of the digital marketing strategy
1. Setting the tone of voice: the tone of the posts and the visual philosophy - is nothing more aesthetically pleasing than a brand that communicates professionally, with logical construction and coherent language in the distributed commercial message. Yes, this is the time to check the existence of a complex and functional brand book.
2. Determining how often the brand will communicate: Post and design a chart that would cover a variety of daytime or exceptional situations. It is important not to spam customers desperately, but to provide them with quality content so that they can look forward to it.
3. Personalize marketing, choose a mascot (if necessary) and endow online messages with a call-to-action friendly so that they reach the target audience directly.
How do we work on creating a digital marketing strategy?
- Goal setting - Defining SMART goals: Specific, Measurable, Accessible, Relevant, Time-bound. Establishing KPIs.
- Public target audience - identifying the consumer profile