Let’s say you have a good-running online website. Of course, it seems that it has significant perspectives, but how can you rank your site on the first page of Google, Bing or Yahoo?
We all know that “convincing” the search engines that your webpage deserves to be on the top of others is not an easy task. That’s the role of SEO. Known as Search Engine Optimization; it is used to describe the processes you need to perform for optimizing a website for search engines.
When we are talking about SEO, we are talking about some essential topics such as:
• The importance of getting the page titles and the page content fitting well together;
• The description of the page, which gives the search engines a relevant summary of what the page about;
• The text formatting, the correct use of H1, H2, and H3 tags, etc.
In other words, SEO is that particular language which search engines need to understand what your web page is about. To sum it up, On-Page SEO and Off-Page SEO are the two most important parts of this notion.
Let’s Talk About On-Page SEO
If you already feel that you are overloaded with information regarding the definition of SEO, I won’t tax you more with a theory on this topic. Making it easier to understand, On-Page SEO is the sum of all the factors which make a web page rank higher in the search engines. As simple as that!
The quality of the content of the page, which means that the content supplies a demand to a broad category of people, and the “linkability”, which is only translated through: people will reach your web page, copy its URL and share it. These are the two critical components of On-page SEO.
The URL structure, the images' format, the loading speed of the web page as well as using the keywords – all of these build up the notion of On-Page SEO.
Can we make our web page look “friendly” to search engines?
Can we make our web page “wanted” by the search engines in order to be on top?
As you can see, the answer to these questions is yes. Maybe it’s all about how well we know our niche?