In this article, we will present the most important elements of On-Page SEO and offer suggestions for optimizing them for maximum SEO benefits.

The main elements of On-Page SEO are:

• Meta tags

• Headings

• Optimized images

• Link structure

• Anchor texts

• Site loading speed.

Meta tags:

Each CMS (content management system) has special fields for meta tags. The screenshot on the right shows how to edit meta tags in WordPress with the Yoast SEO plugin.

Title tag: an accurate and concise description of the content of that page

Length: 50-60 characters

Tips:

• Place the keywords in the first words of your title tag.

• It increases the importance of the brand.

• A good title tag will help you improve brand awareness and increase the click-through rate.

• Consider readability and emotional impact.

• Add round and square brackets at the end of titles. A study analyzing 3.3 million titles found that those with brackets performed 33% better than those without. Examples:

  • (2025)

  • [Infographic]

  • (New Information)

  • [Report]

  • (Case Study)

  • (Scientifically Proven)

• Use numbers as they improve the CTR.

Meta Descriptions:

Tips:

• Search engines do not use keywords in this tag for ranking, but meta descriptions are the primary source for the snippet of text displayed in search results.

• It should be no longer than 160 characters.

• Add emotion to the meta description, just as you do in the title tag.

• Sell the idea of why someone should click your result. Is the content easy to understand? Based on studies? Entertaining?

• Use words and phrases from paid ads (Google Ads) in your meta description.

• Include the target keyword—Google will highlight it.

• Use powerful words that create an emotional impact, such as:

  • Efficient

  • Incredible

  • That works

  • Case studies

  • Example

  • Proven

  • Study

  • New

  • Strong

  • Relevant

  • Cheap

  • Advantageous

  • Win.

Headings:

Heading tags provide a good structure for your articles, highlighting their title and subtitles:

• H1 - Only once per page.

• H2 - Only 1-2 per page.

• H3-H6 - No restrictions.

Optimized Images:

Recommended tools for image compression:

1. Image Compressor (imagecompressor.com) – JPEG and PNG files, up to 20 images at once.
2. Iloveimg (iloveimg.com) – JPG, PNG, GIF. 15 images for non-logged users and 30 for logged-in users. Supports Google Drive and Dropbox.
3. Compressjpeg (compressjpeg.com) – Up to 20 .jpg or .jpeg images per hour.
4. TinyPNG (tinypng.com) – Up to 20 PNG and JPG images at once. The Pro account costs $25 per year.
5. PicResize (picresize.com) – Resize images one at a time.

Site upload speed:

Recommended tools:

• PageSpeed Insights: Google PageSpeed
• GTmetrix: GTmetrix.

Meta Robots Tag

The Meta Robots tag controls how search engines interact with individual pages.

• Index / Noindex – Tells search engines whether to crawl and store the page in the index. Selecting "noindex" excludes it.

• Follow / Nofollow – Determines whether search engines should follow links on the page. Using "nofollow" prevents link crawling.

Open Graph (OG) Meta Tags

Open Graph tags function like meta tags but appear on social media. They help generate more engagement and offer better visibility on social platforms.

Minimum Open Graph tags for Facebook:

"Canonical" Attribute

From an SEO perspective, the canonical attribute functions similarly to a 301 redirect. It tells search engines that multiple pages should be considered a single entity without actually redirecting users.

Crawler-Accessible Link Structure

Many websites make critical mistakes in their link structures, making pages inaccessible to search engines.

For example, if Google accesses Page A and finds links to Pages B and E, but Pages C and D lack direct links, Google may not recognize their existence. As a result, those pages may not be indexed.

Even with excellent content, strong keyword usage, and smart marketing, if search engines cannot crawl your site properly, it won't rank well.

Schema.org Implementation

Websites with Schema.org formatting achieve a higher CTR (Click-Through Rate) in SERPs. If you want to improve search rankings, ensure that Schema.org is implemented correctly.

Keyword Analysis

• Google Ads: A Google advertising service for businesses wanting to display ads on Google Search and the Google Ad Network. Google Ads allows companies to set an advertising budget and pay only when users click on their ads.

On-Page SEO is a crucial aspect of optimizing your website to improve search engine rankings and increase organic traffic. By consistently refining these aspects, you can achieve better engagement, higher click-through rates, and ultimately, greater success in your SEO efforts.