Choosing a major has become such a complex and controversial topic that it is often considered the deciding factor for career success or failure. Any recent high school graduate will ask themselves the question: "If I choose X major, where will I be able to work next?"

An ideal job for a recent college graduate is one where there will be no dull moments, where no day is the same, and where all synapses are connected and functioning at their best throughout the program, and sometimes even after.

One such job, undeniably, is as an online marketing expert. The SEOLITTE team, being specialists in digital marketing, will tell you what a professional in this field does and what opportunities graduating from a marketing faculty can offer you in the 21st century.

Here are some reasons to opt for a marketing faculty, and consequently, a job in digital marketing:

• You Can't Be Bored

If you are a person who despises monotony, then this is the field for you. You won't have time to get bored because you will always learn new things and will have to constantly adapt to the latest trends. Digital marketing is an ever-changing field, and as a result, you'll need to keep up with everything that's happening around you.

• You Have a Stable Income

If some fields can no longer offer you job security in the age of automation, this does not apply to marketing. Why? Because before online, there was offline marketing. Marketing has always been an essential component of any business, and as long as there are consumers of products or services, there will be a need for advertising and promotion. In other words, everything you learn during your career will help you at some point in your professional (and why not, personal) life.

• You Can Choose from a multitude of Specializations

Whether you are a creative or analytical person, you will find your place in the digital marketing universe. Whether we're talking about SEM, SEO, content marketing, email marketing, or social media, your ultimate goal will be to help your clients thrive in their businesses.

• You Can Work from Anywhere

Flexibility is one of the advantages of choosing this field. Since you will work with online platforms, you will not be constrained by the space in which you carry out your activity, as long as you can connect to the internet. It may seem like a minor advantage at first, but you will surely come to appreciate it in the long run.

So, What Does It Mean to Be a Marketing Expert?

First, marketing is the art of selling and persuading.

Responsibilities:

• Establishing marketing objectives;
• Defining buyers and markets;
• Drawing up marketing plans, campaigns, and strategies;
• Implementing and analyzing marketing campaigns;
• Maintaining relationships with customers and other collaborators (external suppliers) to execute promotional events and campaigns;
• Monitoring allocated budgets;
• Conducting market research to find data on consumer requirements, habits, and trends;
• Monitoring and analyzing customer preferences;
• Studying the competition (customer demographics, pricing strategies, distribution methods);
• Creating promotion strategies and plans to reach the target audience using appropriate channels (social media, email, TV, etc.);
• Brainstorming with team members and developing ideas for creative marketing campaigns;
• Analyzing promotional campaigns (conversion rates, traffic, pay-per-click, potential customers, current customer base, budget utilization);
• Assisting in inbound and outbound marketing activities by demonstrating expertise in various fields (content development and optimization, online advertising, event planning, etc.);
• Collecting information and feedback from customers;
• Performing other tasks when needed.

What Does the Marketing Specialist's Universe Look Like?

After graduating from this faculty, you have a wide range of career choices, such as:

• Account Manager
• Social Media Specialist
• Sponsored Campaigns Specialist
• Content Manager
• Data Analyst
• Communication and Public Relations Specialist
• Data Entry and Processing Operator

Marketers help companies and brands understand their customers and their needs. They do this by creating or procuring market analyses, which include data from a local, regional, and even national level. Some of the data analyzed by specialists include: who is buying, what are the demographics of the buyers, what products they are purchasing, and how much money they are willing to spend.

Marketing experts also select the necessary tools for inbound marketing (attracting customers through valuable content) and outbound marketing (TV and radio ads, cold-calling, participation in exhibitions, street banners, etc.).

Another important task of promotion agencies is the preparation and launch of marketing campaigns. Experts can use a variety of formats such as banners, testimonials, case studies, press releases, and product videos.

Marketers are also responsible for creating compelling product messages and establishing brand positioning.

What Kind of Jobs Exist in Digital Marketing?

• Content Manager – This role is more than just being a copywriter and/or social media manager. A content manager often needs to create, organize, develop, and manage SEO-friendly content.

• SEO/SEM Specialist – Search engine optimization and the proper, effective setup of search engine campaigns are crucial. Good specialists are extremely valuable to companies and are usually well-paid. Any site that depends on high traffic for profit relies heavily on well-executed SEO and SEM strategies.

• Email Marketing Specialist – Email marketers are responsible for campaigns, communication of releases, and PR activities based on extensive customer data. This type of marketing is aimed at generating leads and works closely with digital marketers and content managers on targeted campaigns.

• Account Manager – A customer relationship manager, also known as an account manager, works for a company and is responsible for managing sales and client relationships. They ensure that customers continue to use the company’s services and maintain long-term partnerships.

• SMM manager - A specialist in social media marketing who understands the functionality of various platforms, knows marketing and psychology and can write engaging content. They often work with unique, niche audiences and determine the preferences of target groups. Many SMM specialists are also skilled in graphic design.
• Creative Director – This position requires years of experience and excellent managerial skills. A creative director must have deep knowledge of every aspect of marketing and business. They need to be proficient in strategic planning, financial forecasting, task delegation, and decision-making.

New technologies and online platforms are constantly emerging, meaning digital marketers don't have to worry about job security—there will always be companies needing more specialists. These evolving technologies also bring numerous opportunities, allowing professionals to explore, find what they enjoy, and then advance, earn more, and even work remotely.

Sounds good? If so, a career in digital marketing could be the perfect path for you!