Choosing a major has become such a complex and controversial topic that it is often considered the deciding factor for career success or failure. Any recent high school graduate will ask themselves the question: "If I choose x major, where will I be able to work next?"

An ideal job for a recent college graduate is one where there will be no dull moments, where no day is the same, and where all synapses are connected and functioning at their best throughout the program, and sometimes even after.

One such job, undeniably, is as an online marketing expert. Those from the SEOLITTE team, being specialists in digital marketing, will tell you what a professional in the field of marketing does and what opportunities graduation from the marketing faculty can offer you in the 21st century.

Here are some reasons to opt for a marketing faculty, and respectively for a job in digital marketing:

• You can't be bored

If you are a person who despises monotony, then this is the field for you. You won't have time to get bored, because you will always learn new things and you will have to constantly adapt to the latest trends. Digital marketing is an ever-changing field, and as a result, you'll need to keep up with everything that's happening around you.

• You have a stable income

If some fields can no longer offer you job security in the age of robots, this does not apply to marketing either. Why? Because before online, there was offline marketing. Marketing has always been an essential component of any business, and as long as there are consumers of products or services, there will be a need for advertising and promotion. In other words, everything you learn during your career will help you at some point in your professional (and why not, personal) life.

• You can choose from a multitude of specializations

Whether you are a creative or analytical person, you will find your place in the digital marketing universe. Whether we're talking about SEM, SEO, content marketing, email marketing, or social media, your ultimate goal will be to help your clients thrive in their businesses.

• You can work from anywhere

Flexibility is one of the advantages that come with choosing this field. Since you will work with online platforms, you will not be constrained by the space in which you carry out your activity, as long as you can connect to the Internet. It may seem like a minor advantage at first, but you will surely come to appreciate it in the long run.

So what does it mean to be a Marketing Expert?

First, marketing is the art of selling and persuading.

Responsibilities:

• Establishing marketing objectives;
• Defining buyers and markets;
• Drawing up marketing plans, campaigns, and strategies;
• Implementation and analysis of marketing campaigns;
• Maintaining the relationship with customers and other collaborators (external suppliers) to execute promotional events and campaigns;
• Monitoring of allocated budgets;
• Market research to find data on consumer requirements, habits, and trends;
• Monitoring and analyzing customer preferences;
• Monitoring the competition (demographics of their customers, prices, distribution);
• Creating promotion strategies and plans to reach the target audience, using appropriate channels (social media, e-mail, TV, etc.);
• Brainstorming with team members and developing ideas for creative marketing campaigns;
• Analysis of promotion campaigns (conversion rates, traffic, pay-per-click, potential customers, number of current customers, budgets consumed);
• Assistance in inbound and outbound marketing activities by demonstrating expertise in various fields (content development and optimization, online advertising, event planning, etc.);
• Collecting information and feedback from customers;
• Performing other tasks when needed.

What is the marketing specialist's universe composed of?

After graduating from this faculty, you have a wide possibility to choose which job you want to embrace: account manager, social media specialist, specialist in setting up sponsored campaigns, content manager, data analyst, specialist in communication and public relations, operator data entry and processing, etc.

Marketers help companies and brands understand their customers and their needs. It does this by creating or procuring market analysis, which includes data from a local, regional, and even national level. Some of the data analyzed by the specialists are: who is buying, what are the demographics of the buyers, what products, and how much money they are willing to spend on those products, etc.

The expert also chooses the necessary marketing tools, which are used for inbound marketing (attracting customers through valuable content) and outbound marketing (television and radio advertisements, call-calling, participation in exhibitions, street banners, etc.).

Another important task of promotion agencies is the preparation and launch of marketing campaigns. Experts can use a variety of formats such as banners, testimonials, case studies, press releases, and product videos.

Marketers are also tasked with creating compelling product messages and establishing what the brand positioning should be.

What Kind of Jobs Are There in Digital Marketing?

• Content Manager - Content management is more than just being a copywriter and/or social media manager. A content manager often needs to create, organize, develop, and manage SEO-friendly content.
• SEO/SEM specialist - Search engine optimization and the correct and effective setting of search engine campaigns are crucial in 2024, and good specialists are extremely valuable to companies and are usually well-paid. Any site that depends on high traffic for profit is highly dependent on well-delivered SEO and SEM services.
• Email marketing specialist - People in charge of email marketing are highly versed in marketing, writing, and editing. Email marketers are responsible for campaigns, communication of releases, and PR activities, based on extensive databases of customer data. This type of marketing is done to generate leads and work together with digital marketers and content managers on targeted campaigns.
• Account manager - A customer relationship manager, also known as an account manager, works for a company and is responsible for managing sales and customer relationships. An account manager maintains the company's relationship with a customer or group of customers so that they continue to use the company's services. He does not deal with the day-to-day management of the promotional campaigns himself but only keeps in touch with the client of the account assigned to him. In general, a customer will have a manager for the entire duration of using the company's services. Account managers straddle the border between customer service and the sales team in a company.
• SMM manager - He is well-versed in the environment of social networks, understands their functionality, knows marketing, and psychology, and can write engagingly. It can work with a special, unique, narrow profile audience and easily determines the preferences of the target group. Often SMM specialists are familiar with the work of graphic editors.
• Creative Director - Such a position requires good years of experience in the field and excellent managerial experience. Managers must have a deep knowledge of every aspect of marketing and business. They must be very good at strategic planning and execution, financial forecasting, task delegation, and decision-making.

New technologies and online platforms are constantly being created, which means that Digital Marketers don't have to worry about getting a job – there will always be companies that need more and more of them. All these current and future technologies and platforms also mean that there are many, many interesting vacancies. This gives professionals the freedom to explore and find something they really enjoy and then grow, get promoted, and earn (much) more – even from home.

Sounds good? If so, a career in Digital Marketing could be the perfect career you want!