On-page SEO involves optimizing various elements of your website to align with search engine requirements, ultimately improving rankings and visibility. Follow this guide for the best website optimization tips and see real results fast!

Key On-Page SEO Elements to Optimize

1. 1. Meta Tags (Title & Meta Description)
   2. Image Alt Tags
   3. Structured Data - Schema.org
   4. Breadcrumb Navigation
   5. Sitemap.xml
   6. Robots.txt.

1. Meta Tags Optimization

Meta tags are snippets of text providing a summary of a page’s content. They help search engines crawl and index your webpage efficiently.

A useful tool for checking or generating Meta Tags: https://metatags.io/.

Best Practices:

• Title tags should be 60-70 characters long and contain primary keywords.
• Meta descriptions should be 155-160 characters, providing a compelling summary with a call to action.

2. Image Alt Tags

Alt attributes describe images for search engines, improving SEO and accessibility.

Example Code:

<img src="pancakes.png" alt="Stack of blueberry pancakes with powdered sugar">

Best Practices:

• Use descriptive and keyword-rich alt text.
• Keep it concise but informative.
• Avoid keyword stuffing.

3. Structured Data - Schema.org

Using Schema.org markup enables rich snippets in search results, displaying details like product names, prices, and ratings.

Structured Data Formats:

• JSON-LD (Recommended by Google) – Added as a script without altering HTML.
• HTML Microdata – Uses inline HTML tagging but requires marking each element.
• RDFa – An HTML5 extension for structured markup.

Benefits:

• Enhances search result visibility (rich snippets).
• Increases CTR (Click-Through Rate).
• Helps search engines better understand webpage content.

4. Breadcrumb Navigation

Breadcrumbs improve site navigation by allowing users to trace their path back to previous pages.

Where to Use Breadcrumbs?

• Large websites with hierarchical structures.
• eCommerce stores with category and subcategory pages.

Implementation Methods:

• Full Breadcrumb Path: Homepage → Category → Subcategory → Product
• Simplified Path: Homepage → Product

5. Sitemap.xml

A sitemap.xml file helps search engines understand website structure and efficiently crawl content.

Key Information a Sitemap Provides:

• Last updated dates of URLs.
• Change frequency.
• Relationships between pages.

Steps to Implement:

1. Generate a sitemap using tools like XML-Sitemaps.
2. Upload it to the website’s root directory.
3. Submit it to Google Search Console (GSC) for indexing.

6. Robots.txt

The robots.txt file tells search engines which pages should or shouldn't be crawled.

Example Syntax:

User-agent: *
Disallow: /admin
Disallow: /*?route=checkout/
Disallow: /*?route=account/
Disallow: /*?route=product/search
Allow: /
Sitemap: https://site.md/sitemap.xml

Best Practices:

• Block pages that should not be indexed (e.g., admin areas, checkout pages).
• Allow access to important pages.
• Always specify the sitemap location.

On-page SEO is crucial for website success. Optimizing meta tags, images, structured data, breadcrumbs, and technical elements like sitemaps and robots.txt ensures search engines properly index and rank your site. Implement these strategies consistently for better organic performance!