You probably already know that to get results on the SEO side of your website, you need quality textual content, especially when it comes to optimizing your online store. So, in what follows, we will tell you the correct rules for writing SEO-optimized product descriptions, so that you comply with all the strictures of SEO for 2024.
1. Use keywords at the page level, in other words, the list of keywords must be respected. These words will be used according to the category and product described – they are mandatory for SEO. Usually, for a single product page, it is recommended to use 3-7 keywords.
2. Keywords should be properly grouped and used as keyword families, not as separate units. Google understands synonyms and words that refer to the same object/domain/phenomenon and gives credit for using them together in the same text.
How to group keywords?
This is a free tool that will help you group your keywords into families: https://marketbold.com/KeywordGrouperPro/app/.
3. The main keyword should be entered in the first sentence of the description. The SEO rule is simple: the higher the main keyword used on the page, the better!
4. SEO-optimized product descriptions must be as unique as possible (do not match what other sites have written). We know that this is a rather difficult rigor to meet. Even if it is the manufacturer's website, this text should also be considered a duplicate, if the source is not mentioned. Every once in a while a link to the manufacturer's website will be welcome and even helps with SEO. Similarly, inside our site, we do not repeat the same texts on different pages, and if there is a technical component – it should be reduced to a minimum % of duplicates.
5. At the same time, keyword overload should be avoided - the same keyword should be used about 5 times in 500 words).
6. Other products/categories of similar products must be mentioned with a link in the text (that is, internal links should be placed). A link is placed on the word with the name of the product/category.
7. Use short sentences (no longer than 20 words) in SEO-optimized product descriptions. The use of headings to structure the text is welcome.
How to use headings in SEO-optimized product descriptions?
For every 300 words, use a heading: H2, H3, H4. In the headings, try to have the basic keyword present.
8. Good product description text length would be 500 words per description.
9. The text must be easy to understand, that is, it must be written for people. Contain pertinent explanations and clear product features, so that the person understands exactly what he is about to buy.
10. The layout of the page must be easy to "scan with the eyes" - also useful for potential buyers. Because at first, they don't read a text in depth, they just look with their eyes to see if the material is what they need. A good layout is just as useful for search engines, which appreciate organized information. Preferably even in the form of lists.
11. The images used must also be optimized. What does this mean? Keywords in the title of the image, with the completion of the "alt" tag, if possible, optimize the size of the image.
12. It would be good if the description emphasized the advantages of the product. The keywords that refer to these advantages must be incorporated in the title, but also in the text itself.
Good luck creating SEO-friendly product descriptions! And if you can't handle it, you can always count on our SEO Copywriting service, we guarantee quality.