I've been doing SEO for 8 years and I've seen a lot of reluctance towards this field, which, it's true, has dissipated over time. However, it remains a reality that businesses are throwing enormous budgets at sponsorships in Social Media, and when it comes to SEO campaigns, budgets remain relatively reserved, and the decision-making period with this investment is longer.
Where does this reluctance come from?
- Well, the first reason is that SEO is a long shot – yes, it's hard to invest 4, 5, or maybe even 6 months in an activity that at first is just that... an investment. Although all SEO specialists have probably already told you: that SEO takes time to work, when your pocket is burning a hole in the middle of a financial crisis, it's complicated. Of course, the money is recouped big and thick, but you also need to be well organized financially to allow you to do a correct and impactful SEO for your website.
- SEO is a very complex science – compared to Facebook sponsorships or Google Ads, SEO is based on over 200 criteria that search engine algorithms take into account. This is exactly why you can't be a minimalist when it comes to SEO. You have to work side by side with the marketing specialist to make the best optimization decisions.
- SEO is hard to understand – of course, it's harder to buy a product you don't fully understand, but often to understand SEO in depth requires advanced study of the field, which few have the time to invest in, Of course.
- SEO requires investments on the site improvement side - sometimes substantial changes to the site structure are needed, and other times we need to call on a developer to correct the native errors of your site's CMS.
- SEO requires public exposure – in addition to On-page and technical work, SEO also involves increasing brand popularity (what is called Off-page SEO). This can mean interviews, PR articles, informative articles about your brand, or even about you as an entrepreneur. Not everyone is ready to step forward because public exposure means the risk of being criticized, discussed, and judged.
Why is SEO still such a powerful digital promotion channel?
On the other hand, SEO brings the highest ROI (globally we have a declared ROI of 569%) and has the highest online conversion rate (14.6%, compared to email marketing which has a rate of 1.7%) of all online promotion channels, SEO is measurable and its results last over time. Also, 86% of people ignore paid ads, choosing to click only on organic search results, and 68% of online experiences begin by using a search engine, and the statistics can go on and on.
SEO is an investment that pays off and brings a lot of added value to any brand. However, the results on the first page are generally perceived by users as reflecting higher quality and trusted brands. SEO optimization also increases the degree of brand recognition, as displaying the product at the top of the search results will affect the visibility of the site. Also, about 95% of searchers don't get past the first page of search results, sites here get the most traffic.
The choice is yours: do you remain reluctant to optimize your website or do you mobilize and invest in the prosperous future of your business? If you have already decided, all you have to do is contact us at +373 69 809 235 (Moldova), +40726794856 (Romania), or leave us a message at info{@}seolitte.com and we will come up with the best offer for you!