Want to understand what Crowd Marketing is? The SEO and digital marketing industry is growing rapidly, with new online marketing tools and trends emerging constantly. Over the past few years, Crowd Marketing has evolved significantly—from meaningless spam to a reliable online marketing and promotion service.

So, what is Crowd Marketing?

Crowd Marketing is a way for companies to interact with their target audience online, specifically on platforms where a large number of potential customers visit regularly, such as forums or review sites. It can be considered a "guerrilla" method of promotion. Is it still useful today? Definitely yes!

Most internet users today, before making a purchase, want to ensure that the product or service they choose is of good quality. To do this, they seek opinions, reviews, and comments from other buyers. That’s exactly why you need to use this tool.

The main objective of Crowd Marketing: To attract customers to your website through multiple reviews and referrals, creating an image of an expert in your niche.

What is Crowd Marketing from an SEO Perspective?

From an SEO point of view, Crowd Marketing:

• Increases website traffic
• Improves brand awareness
• Creates multiple signals of popularity in the eyes of search engines
• Comes with modest financial costs
• Enhances reputation in the eyes of potential customers
• And most importantly: attracts new customers.

In practice, this tool works like this: As an undercover representative of a company that, for example, sells sewing equipment, you would specifically select thematic forums, groups, and blogs where sewing is discussed. Join the discussions and, during the conversation, recommend the equipment sold by your company. As a result, people read reviews stating that your company offers the best equipment at the best prices, visit the site, and make purchases.

The relevance of crowd marketing today is driven by the constant development and emergence of new filters. It also matters that search engine algorithms are frequently updated. You can be penalized for dubious backlinks, but if these links look natural (as they do in crowd marketing) and generate real clicks, then there will be no penalties.

How to Place Crowd Marketing Links Correctly?

In comments – You can leave these on forums, blogs, and social networks. Sometimes, a link left in the right context can bring more traffic than search engines. Social networks can bring a massive amount of traffic due to their large audience. The steps are simple:

• Search for discussions on social networks related to your niche.
• Leave a relevant comment with a link in each discussion.

Forums – The only downside to using forums is that you need to have a “reputable” account. Otherwise, you risk getting blocked and causing distrust in your profile. It’s best to first build up your forum profile before posting backlinks. Once you've earned some trust, you can begin carefully posting backlinks. Your links must always be relevant to the context. Otherwise, it will be spam, not crowd marketing. Often, multiple accounts are created on the same forum to initiate new discussion topics beneficial to your brand. You can even bring your discussions to the top (top-discussed topics), which gives your brand recommendations an additional source of traffic for a long time.

How to Organize a Successful Crowd Marketing Campaign?

You have two options: you can do it yourself or hire specialists.

On your own: Crowd Marketing can be done by anyone. No special knowledge is required, but it does take a lot of time. It’s monotonous and demanding work, so if you have enough free time, it won’t be difficult for you to do it.

Here are some tips for those new to the field:

• Use Google Alerts, a handy service by Google, to track new content for specific keywords.
• On forums, you don’t need to create new accounts; you can buy existing ones with good reputations.
• Don’t just focus on the number of backlinks—think about their quality. If you post a review and receive a reply (for example, an additional question), reply and include the necessary keywords to increase the relevance of the backlink.

When should you turn to professionals for quality crowd marketing?

If you have other more important tasks to focus on, you can always call in specialists to do the job. They will handle the work for you and provide a detailed report on the actions taken and results achieved.

Calling for help from professionals: There are many companies in the SEO and online promotion market with the resources to do quality crowd marketing. These services aren't cheap, but they are worth it. To do the job at the highest level, professionals need a lot of time, access to extensive databases, and solid experience—all of which come at a cost.

You can also use a freelancer or hire a remote worker, which may cost less. However, be cautious, as you may receive work of questionable quality.

If you care about your internet project, then crowd marketing should be a priority. However, don’t expect serious results after just a month of hard work—crowd marketing, like off-page SEO, delivers its maximum results over time.

If you decide to work with professionals, the SEOLITTE team is always happy to help you.

Contact us for a free consultation, and we will select the best option for promoting your brand at +373 69 809 235, or leave us a message at info{@}seolitte.com. We have over 8 years of experience in digital marketing.