What is Google AMP? AMP (Accelerated mobile pages) is an open-source framework that you can use to easily create user-friendly websites. The faster the sites, the more conversions you get. With AMP, you can create fast-loading pages while retaining your creativity and using various content formats.

AMP was created by Google as a competitor to Facebook Instant Articles and Apple News. Thus, AMP is optimized for web browsing on mobile devices through the combination of speed and light loading. Did you know that most mobile site visitors close pages that take more than 3 seconds to load?

What is Google AMP and how does it work?

The AMP format is mainly limited to HTML and CSS.

AMP pages served on Google search typically load in less than a second. In addition, they use ten times less data than their equivalent non-AMP pages.

AMP pages can also be served directly from the Google AMP cache. Whenever possible, Google will choose to serve the cached copy of the landing page for the fastest loading time.

What is Google AMP for Google Ads?

In the new Google Ads experience, you can apply AMP principles by creating AMP HTML ads. They allow you to deliver faster, easier, and more secure ad experiences across all platforms.

Mobile pages that load faster reduce bounce and abandonment rates. This can lead to increased conversions and improved overall ad performance.

Advantages of AMP HTML Ads:

• AMP HTML ads are faster than regular ads on AMP pages. This makes them more visible, more effective, and more likely to perform;
• the AMP framework ensures that these ads behave only as designed. Thus, users always have a positive experience related to your brand;
• AMP HTML ads must be validated before serving. Thus, the risk of malware is reduced. Plus, it can help build trust in your brand as users interact with it.

AMP and WordPress

AMP is a tool that automatically applies many optimizations to your website. The official AMP WordPress plugin integrates with your standard WordPress content creation routine. It allows the use of existing themes and plugins.

How does AMP for WordPress work?

AMP builds custom URLs by itself and automatically. Once the plugin is activated, AMP automatically adds an /amp/ to the end of the URL of all your articles. Each is formatted to use the AMP standard. The AMP plugin normally supports all media formats: texts, videos, YouTube, and Instagram. You can choose to convert your entire WordPress site to AMP. This would include pages, categories, tags, articles, etc.