We know this question may sound strange to you, and you may not have heard of this concept yet, but marketers are increasingly talking about the need to streamline the information selection filters that reach potential customers. It's just that, regardless of the work and effort put in, consumer behavior mostly depends on the inspired (or less inspired) choices they make when they're online.

There are several so-called content "diets" that a digital consumer follows:

• "Bubble cleaning" – These are customers who frequently opt out of any type of annoying, tiresome content. They are the people who unfollow sexist commercial texts and banalities from the start.
• "Commercial minimalism" – This refers to customers who have different filters that block all kinds of ads and who care a lot about their digital ecosystem.
• "I choose what I like" – These are customers who know from the start what they want and how they want it.

As in any other situation, the approach matters a lot—the way you set up an advertising campaign, the texts you write, and the promotion strategy you adopt. To make it clearer, we will divide the solutions into categories:

• Modification of the promotion style – We are dealing with a rebranding, a rethinking of the brand to better reach the customer and target market.
• "Cleaning" promotional tactics – This is a type of advertising reuse but filtered through different quality standards—without sexism, vulgarity, or excessive zeal.
• The individual and meticulous setting of promotional campaigns – This is the ideal scenario when you know exactly what you want. You already have a target group and work with an SMM specialist and an expert who sets your advertising strategy to match the ideal buyer profile. This is the dream of all business people, and it can become a reality if you are ready to prioritize quality over mass reach.

Remember, when your advertising hits the right spot, you may not only gain sales but also build a quality approach to your customers.

Don't know how to do it? Call the SEOLITTE team, and we will help you achieve enviable results. Leave us a message at info{@}seolitte.com or call us at +373 69 809 235, and we'll send you the right offer!