We know this question may sound strange to you, and you may not have heard of this concept yet, but marketers are increasingly talking about the need to streamline the information selection filters that reach potential customers. It's just that, regardless of the work and effort put in, mostly, consumer behavior directly depends on the inspired (or less inspired) choices they make when they're online.
There are several so-called content "diets" that a digital consumer follows:
- "bubble cleaning" - these are customers who frequently opt out of any type of annoying, annoying, tiresome content. It's the people who unfollow sexist commercial texts and banalities, from the first.
- "commercial minimalism" refers to customers who have different filters that block all kinds of ads and who care a lot about their digital ecosystem.
- "I choose what I like" - there are customers who know from the start what and how they want.
How to "hook" such customers?
- modification of the promotion style. We are dealing with a rebranding, with a rethinking of the brand, to find the customer and the target market.
- "cleaning" promotional tactics - it's a kind of reuse of advertising, but filtered through different quality standards, without sexism, without vulgarity, without excess zeal.
- the individual and meticulous setting of promotional campaigns - is the ideal situation or scenario when you know what and how you want. You already have a target group, you work with an SMM specialist and a person who sets your advertising exactly on the profile of the ideal buyer. This case is the dream of all business people and it can become a reality if you are ready to give up mass in favor of quality.
Remember, when your advertising hits the right spot, you may not only gain sales but also a quality approach to your customers.
Don't know how to do it? Call the SEOLITTE team and we will help you achieve enviable results. Leave us a message at info{@}seolitte.com or call us at +37369809235 and we'll send you the right offer!