{"id":19797,"date":"2021-11-05T15:30:15","date_gmt":"2021-11-05T15:30:15","guid":{"rendered":"https:\/\/seolitte.com\/indicatorii-de-performanta-ai-unui-site\/"},"modified":"2026-04-15T15:21:08","modified_gmt":"2026-04-15T15:21:08","slug":"indicatorii-de-performanta-ai-unui-site","status":"publish","type":"post","link":"https:\/\/seolitte.com\/en\/site-performance-indicators\/","title":{"rendered":"Site performance indicators"},"content":{"rendered":"<p>Definition: Key Performance Indicator, or KPI, is a performance appraisal tool that illustrates the degree of achievement of the desired parameter.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12947 size-full\" src=\"https:\/\/seolitte.com\/wp-content\/uploads\/2021\/09\/time-management-online-1.png\" alt=\"Most important Site performance indicators\" width=\"600\" height=\"537\" srcset=\"https:\/\/seolitte.com\/wp-content\/uploads\/2021\/09\/time-management-online-1.png 600w, https:\/\/seolitte.com\/wp-content\/uploads\/2021\/09\/time-management-online-1-300x269.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>When we discuss the performance indicators of a site, we are interested in how well it achieves its goals of collecting monthly leads for our site. Of course, we can calculate both micro-conversions (e.g., subscribe to the newsletter, add a product to the cart, download a PDF brochure) and macro-conversions (e.g., purchase a product, subscribe to a service, get a Lead). It is important to measure everything that matters and leads to the growth of our business.<\/p>\n<h5><strong>Everything in the online world is measured so that you can:<\/strong><\/h5>\n<ul>\n<li>Understand the company&#8217;s activity and the objectives that are proposed to you or that you want to achieve.<\/li>\n<li>Identify and determine objectives and KPIs.<\/li>\n<li>Transform the company&#8217;s objectives into achievable goals through an effective online marketing strategy.<\/li>\n<li>Set priorities and select performance indicators for those values that have the greatest impact on the company&#8217;s revenue and conversions.<\/li>\n<\/ul>\n<h5><strong>How should KPIs be chosen for your site?<\/strong><\/h5>\n<ul>\n<li><strong>Measurable<\/strong> &#8211; the performance indicator is a valid mechanism or tool for measuring data and gives you a de facto status report.<\/li>\n<li><strong>Ready to define the impact<\/strong> &#8211; the totality of the information regarding the online activity of the company forms an overview and highlights the impact on the business.<\/li>\n<li><strong>Match your online marketing goals<\/strong>.<\/li>\n<\/ul>\n<p>The site&#8217;s performance indicators are most often measured by Google Analytics:<\/p>\n<p>Any reputable entrepreneur intelligently uses the data presented by Google Analytics in planning their marketing and conversion strategies. Stored efficiently, Google Analytics statistics give you a clear picture of the type of visitors to your website.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4169 size-full\" src=\"https:\/\/seolitte.com\/wp-content\/uploads\/2021\/02\/cum-alegi-oferta-seo_1.png\" alt=\"Most important Site performance indicators 2023\" width=\"600\" height=\"445\" srcset=\"https:\/\/seolitte.com\/wp-content\/uploads\/2021\/02\/cum-alegi-oferta-seo_1.png 600w, https:\/\/seolitte.com\/wp-content\/uploads\/2021\/02\/cum-alegi-oferta-seo_1-300x223.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><strong>Google Analytics provides data on:<\/strong><\/p>\n<ul>\n<li>Required services<\/li>\n<li>Hot topics<br \/>\nMinuses\/pluses in product presentation<\/li>\n<li>The most problematic parts of the site<\/li>\n<li>Audience preferences.<\/li>\n<\/ul>\n<h5><strong>Examples of KPIs related to site performance:<\/strong><\/h5>\n<ul>\n<li>Number of users &#8211; visitors<\/li>\n<li>Number of new users &#8211; number of unique users<\/li>\n<li>Number of sessions &#8211; number of visits to the website<\/li>\n<li>The average duration of a session &#8211; average duration of website visits. To calculate it, Google Analytics adds the length of each session to the specified period and divides it by the total number of sessions<\/li>\n<li>The number of pages accessed per session<\/li>\n<li>Bounce rate -% of unique page views. The number of times a person leaves your website exactly on the landing page without navigating to other internal pages.<\/li>\n<li>Conversion rate<\/li>\n<li>The number of transactions.<\/li>\n<\/ul>\n<p>A general metric that encompasses all the marketing efforts is ROI.<\/p>\n<p><strong>Return on Investment (ROI) is<\/strong>\u00a0the percentage of the investment that goes back to the person making that investment.<\/p>\n<p>It is calculated as the amount of revenue generated by each dollar invested in the campaign.<\/p>\n<p><strong>ROI = Conversion value \/ Cost<\/strong><\/p>\n<p><em>Example: A campaign generated $ 20,000 in online sales as a result of a $ 1000 campaign.<\/em><\/p>\n<p>For promotion, you had the following costs: content production &#8211; $ 500, agency commission &#8211; $ 500, and other costs &#8211; $ 450. In this case, ROI = (($20 000 &#8211; $1000-$500-$500-$450)\/($1000+$500+$500+$450))*100 = 716.33%<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definition: Key Performance Indicator, or KPI, is a performance appraisal tool that illustrates the degree of achievement of the desired parameter. When we discuss the performance indicators of a site, we are interested in how well it achieves its goals of collecting monthly leads for our site. Of course, we can calculate both micro-conversions (e.g., [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":31638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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