{"id":20196,"date":"2022-08-09T08:26:12","date_gmt":"2022-08-09T08:26:12","guid":{"rendered":"https:\/\/seolitte.com\/ce-este-digital-marketingul-si-cum-functioneaza\/"},"modified":"2025-12-22T13:51:58","modified_gmt":"2025-12-22T13:51:58","slug":"ce-este-digital-marketingul-si-cum-functioneaza","status":"publish","type":"post","link":"https:\/\/seolitte.com\/en\/what-is-digital-marketing\/","title":{"rendered":"What is Digital Marketing and how does it work?"},"content":{"rendered":"

Digital Marketing represents the creation and dissemination of content on digital communication channels: websites, social networks, mobile applications, e-mail, etc., and promoting that content using a wide variety of paid media or owned media strategies, such as SEO, SEM, pay-per-click, advertising, content distribution, social media, and email.<\/p>\n

\"What<\/p>\n

The importance of digital marketing is given by the popularity of the internet<\/h3>\n

Here are just a few statistics about using digital marketing:<\/p>\n

\u25aa1.843 million Moldovans use the Internet\/1.725 million use it daily;<\/p>\n

\u25aa81% of those who use the internet globally inform themselves online before buying;<\/p>\n

\u25aaDaily, the Google search engine operates around 5.6 billion searches;<\/p>\n

\u25aa58.4% of the world’s population uses social networks. Average daily usage is 2 hours and 27 minutes.<\/p>\n

The digital marketing strategy is a coordinated and complex action plan, with general marketing measures, in which promotion plans are determined on online channels: Facebook, Instagram, YouTube, Twitter, Google, and the network of Google partner sites, own website, news sites, SEO, Google Ads, Newsletters, etc.<\/p>\n

How do we work on creating a digital marketing strategy?<\/h3>\n

1. Definition of objectives<\/strong> – definition of SMART objectives: Specific, Measurable, Achievable, Relevant, time-bound. Establishing the levels of KPIs.<\/p>\n

2. Target audience study<\/strong> \u2013 identifying the consumer profile and target audience.<\/p>\n

3. Competitive analysis<\/strong> \u2013 identifying competition strategies and assessing the strengths and weaknesses of the competition.<\/p>\n

4. Funnel creation<\/strong> \u2013 we present the funnel under the AIDA model: Awareness, Interest, Decision, and Action.<\/p>\n

5. Creating a strategic plan<\/strong> \u2013 identifying promotion channels and creating the media plan. Allocation of budgets.<\/p>\n

\"What<\/p>\n

The benefits of digital marketing<\/h3>\n
    \n
  • Strengthening the market position: increasing the visibility of the brand in the online environment and attracting customers.<\/li>\n
  • Increasing audience and diversifying potential subjects.
    \nIncreasing the sales figure and strengthening the company’s position.<\/li>\n
  • Promoting a positive image for the company.<\/li>\n
  • Increase the average check cashed by the company.<\/li>\n
  • Increasing the number of interactions with the brand.<\/li>\n
  • Increase website traffic.<\/li>\n
  • New customer referrals through word of mouth.<\/li>\n
  • Arousing interest in what the company has to offer.
    \nIncrease website traffic.<\/li>\n
  • Customer loyalty so that they follow the company’s activity regularly.<\/li>\n
  • Repeat customer conversion (registration for training from former customers).<\/li>\n
  • Get referrals and reviews on Facebook and Google My Business.<\/li>\n<\/ul>\n

    Key performance indicators for digital marketing are:<\/strong><\/p>\n

      \n
    • Average time spent on site<\/strong> – The average time spent by all users on a single page. To calculate it, Google Analytics adds the duration of each session over the specified period and divides it by the total number of sessions.<\/li>\n
    • Returning Website Visitors<\/strong> – Indicates the engagement rate as visitors return.<\/li>\n
    • Traffic Channels<\/strong> – Shows how people find your website\/landing page.<\/li>\n
    • The total number of visits.<\/strong> The number of unique browsing sessions by the number of individual visitors to the site.<\/li>\n
    • The total number of unique visitors<\/strong>.<\/li>\n
    • The number of people who visited the website\/landing page.<\/strong><\/li>\n
    • Click-through rate (CTR)<\/strong>. The percentage of people who clicked on a CTA button or link.<\/li>\n
    • ROI – Return on Investment<\/strong> – is the percentage of the investment that returns to the person making that investment. It is calculated as the volume of revenue generated for each dollar invested in the campaign.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

      Digital Marketing represents the creation and dissemination of content on digital communication channels: websites, social networks, mobile applications, e-mail, etc., and promoting that content using a wide variety of paid media or owned media strategies, such as SEO, SEM, pay-per-click, advertising, content distribution, social media, and email. The importance of digital marketing is given by […]<\/p>\n","protected":false},"author":3,"featured_media":15930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_wp_rev_ctl_limit":""},"categories":[1,113],"tags":[],"class_list":["post-20196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-blog-eng"],"yoast_head":"\nWhat is digital marketing? 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