{"id":20203,"date":"2022-09-01T12:54:20","date_gmt":"2022-09-01T12:54:20","guid":{"rendered":"https:\/\/seolitte.com\/?p=20203"},"modified":"2025-12-22T13:37:41","modified_gmt":"2025-12-22T13:37:41","slug":"tips-and-tricks-for-improving-seo-campaigns","status":"publish","type":"post","link":"https:\/\/seolitte.com\/en\/tips-and-tricks-for-improving-seo-campaigns\/","title":{"rendered":"Tips and Tricks for Improving SEO Campaigns (Quarterly)"},"content":{"rendered":"

1. Favicon optimization
\n<\/b><\/p>\n

It’s shown on mobile and can influence the click-through rate if it looks good. Having a good favicon can make a difference to CTR if you get it right, maybe minor but important.<\/p>\n

2. Optimizing breadcrumbs<\/b><\/p>\n

What is in your best interest to do is to make sure that Google displays the breadcrumbs that you want it to display, using those keywords that you choose. The best way to do this is through schema.org. Ideally, the breadcrumbs would match the structure of your URLs, but this is not always the case unless the scheme is used.<\/p>\n

3. Updated meta descriptions<\/b><\/p>\n

A study shows that 70% of the time, Google will rewrite the meta description, usually because it doesn’t use the keywords the user is searching for. But if we write a well-crafted meta description, it can make users click, and that means creating meta descriptions rich in those keywords that people are searching for. So when Google uses your meta description, it brings clicks, which is a great opportunity to promote your page in search results.<\/p>\n

4. Numbers in titles<\/b><\/p>\n

The numbers usually yield pretty consistent results in improving your click-through rate (CTR). But you don’t have to spam about it. Don’t include them if they don’t make sense and don’t “fake” them. But if you can include a number, it will often increase the click-through rate. Another idea is to also put things in brackets (round or square).<\/p>\n

5. FAQ and how-to chart<\/b><\/p>\n

These help you appear in featured snippets in search results:<\/p>\n

6. Relaunch your top content<\/b><\/p>\n

Content may become out of date in a few years. So I suggest you relaunch your good content. Most people forget to do this periodically, even if they have very interesting topics already covered on their blog. So go back to your good stuff from the last two to five years or even 10 years, and see what you can relaunch by updating and keeping the same URL. You rewrite a blog post, update data, add details, relaunch it, and share it on social media.<\/p>\n

7. Increase your number of internal links<\/b><\/p>\n

Top SEO agencies, when they want to quickly improve rankings for clients, generally have 2 quick ways: 1. update title tags and meta descriptions, and 2. increase and improve their internal link structure.<\/p>\n

8. But remove unnecessary links<\/strong><\/p>\n

It’s a form of PageRank sculpting, and it works to an extent.<\/p>\n

Remove unnecessary links. Do you need a link to your team page on every page of your website? Do you need a link to your contact form on every page of your website? In many cases, no. Sometimes yes. See the usefulness of these links and decide on a case-by-case basis. You may have created an incorrect link structure, which does not help you to correctly shape your page rank (from pages with high authority to those with which you want to share authority).<\/p>\n

9. Audit your mobile vs. those on the desktop<\/strong><\/p>\n

It means making sure the links on your mobile site are the same as the links on the desktop version. Why is this important? Well, in recent years, Google has moved from indexing the desktop version to primarily indexing the mobile version of a site: that is, what is seen on your site on a mobile that is the site.<\/p>\n

This is important because many sites have a desktop version of the site, then adapt it to mobile, and in the process, remove links (from the footer, header, etc)<\/p>\n

10. Invest in long-form content<\/strong><\/p>\n