{"id":20205,"date":"2021-09-09T06:29:13","date_gmt":"2021-09-09T06:29:13","guid":{"rendered":"https:\/\/seolitte.com\/seo-pe-intelesul-fiecarui-jurnalist\/"},"modified":"2025-12-23T11:28:08","modified_gmt":"2025-12-23T11:28:08","slug":"seo-pe-intelesul-fiecarui-jurnalist","status":"publish","type":"post","link":"https:\/\/seolitte.com\/en\/seo-for-every-journalist\/","title":{"rendered":"SEO for every journalist"},"content":{"rendered":"

Are you a journalist? Do you create impactful articles every day, but every time the conversion figures are low, and your target audience gets lost in all the informative noise in the blue ocean of the Internet? Looks like the time has come to do SEO, or at least fully understand it. Digital agency SEOLITTE is ready to lend its shoulder to the strengthening of explanatory journalism and offers you a guide to optimizing a news site.<\/p>\n

\"SEO<\/p>\n

Before proceeding to the detailed explanation of the SEO phenomenon, it is appropriate to mention that it goes hand in hand with the marketing and communication strategy of the journalistic institution. That is, it must be done jointly with the use of the rest of the promotional tools. In this way, the results will not be delayed.<\/p>\n

Stage no. 1: Creating a suitable structure for indexing<\/strong><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong>This is an important phase of the site optimization process, as this is where site architecture errors are detected and the keyword strategy to be applied by an SEO specialist is determined. We pause at this stage because chronologically it is preceded by another vital element: keyword analysis. Keywords are nothing more than triggers for connection with search engines, respectively for the creation of extensive, valuable content; they must be carefully chosen and be explicitly connected to the nature of the object or service that the journalist is analyzing. It works just like a red flag in the hands of a bullfighter (the allegory between Google and keywords). Google sees them and starts indexing the skyrocketing content.<\/p>\n

On average, around 10-50% of a site’s structure is changed at this stage, updating headings and adding new content, all of which are intended to improve the indexing process on search engines.<\/p>\n

\"SEO<\/p>\n

Stage no. 2: Internal website optimization<\/strong><\/p>\n

This is the most extensive stage of work because it depends on:<\/p>\n