{"id":23529,"date":"2023-05-03T11:59:57","date_gmt":"2023-05-03T11:59:57","guid":{"rendered":"https:\/\/seolitte.com\/?p=23529"},"modified":"2025-12-19T13:24:32","modified_gmt":"2025-12-19T13:24:32","slug":"what-search-engines-looking-for","status":"publish","type":"post","link":"https:\/\/seolitte.com\/en\/what-search-engines-looking-for\/","title":{"rendered":"What search engines are looking for?"},"content":{"rendered":"

\u201cOh, it seems impossible to satisfy all the search engines\u2019 needs, you are thinking sometimes, while you are trying harder and harder to create a perfect SEO for your posts.\u00a0<\/span><\/p>\n

Well, SEO is a science. You can\u2019t skip studying it before having the expectations of achieving satisfactory goals. Because this would look like this: \u201cI want an A on the exam, but I am not in the mood to study today.\u00a0<\/span><\/p>\n

So, let\u2019s begin the process of studying for this exam, step by step, together. The sooner you begin to deepen the subjects, the faster you will achieve success.\u00a0<\/span><\/p>\n

To learn about what search engines are truly looking for, you should know first of all, how a search engine functions, right? Ok, then let\u2019s begin with it.<\/span><\/p>\n

\"what<\/p>\n

How does a search engine work?<\/b><\/p>\n

Even though Google, the most popular search engine, seems to have made the ranking algorithm difficult. There are just 3 basic steps to follow before deciding how important your webpage\u2019s information is or being positioned in the top place.\u00a0<\/span><\/p>\n

    \n
  1. \u201cCrawling\u201d the web pages<\/span><\/i>. Maybe this term sounds unsuitable when we are talking about search engines. But it is just about a very quick robot, which is gathering all the data about websites and transferring it to search engine indexes. When I say \u201cgathering the data,\u201d I am referring to: web page titles, keywords, images, and maybe – one of the most important \u2013 the other web pages your site is linked to.\u00a0<\/span><\/li>\n<\/ol>\n

    This robot can read a few hundred pages per second, claims Google, but despite this, \u201ccrawling\u201d is the stage where the process begins, and the truth is, this process never ends; it always works, leading to the second stage called:<\/span><\/p>\n

      \n
    1. Indexing<\/span><\/i> is the step where the search engine takes all the gathered data from the \u201ccrawling\u201d and arranges it in a huge database. If you imagine this like a bookstore, try to see it bigger. See it like an enormous library with huge stores of information, and this is \u201cthe smallest picture\u201d our limited imagination can see. In other words, search engine indexing refers to the process of collecting and storing data for use in appearing in the further results page. This step makes the process of searching easier and more planned. This is how you find what you need in the final step:<\/span><\/li>\n
    2. Ranking<\/span><\/i> \u2013 the easiest, it seems, but the most relevant, and I think, I am not mistaken, saying, the most important, for a user.\u00a0<\/span><\/li>\n<\/ol>\n

      Before deciding how relevant a page may be for your inquiry, the ranking algorithm of the search engine needs to check among billions of pages, so you can understand now how complex this operation is. It became more complex over the years, with the temptation of \u201chacking\u201d this algorithm from those who discovered the ranking factors and exploited them for their benefit. Namely, this is the reason why Google made this step difficult over the last period. Now it\u2019s not enough to use a particular keyword more than once. Now, the more popular the websites linked to yours are, the more chances you have to rank higher in a search engine. And that\u2019s fair enough, don\u2019t you think?<\/span><\/p>\n

      \u00a0To summarize, all that a search engine does is make order out of the chaos of information on the Internet. That\u2019s how we end up finding what we need, without thinking about the long process that information passes through to be in the place it is.<\/span><\/p>\n

      \u201cOk, what\u2019s next?\u201d you will ask me. And it doesn\u2019t take a long time for me to think. Obviously:<\/span><\/p>\n

      This is where SEO is introducing itself<\/b><\/p>\n

      As you already know, SEO is the process of search engine optimization, which includes, in turn, a series of processes aimed at making the online pages more attractive to search engines, trying to convince them that the webpage you own is worth being in the top.\u00a0<\/span><\/p>\n

      I think you already understand that you can\u2019t survive in the virtual environment without having some strategies.\u00a0<\/span><\/p>\n

      SEO, if you want, is the simplest way of ensuring that your website can have a top place in search engines, because of the relevant words and phrases it contains, but also because of its \u201csuitable linkability\u201d with other online projects. You don\u2019t need to complicate yourself more! If you know this and put it into practice, I assure you \u2013 everything will be alright.<\/span>\"what<\/p>\n

      SEO\u2019s rules are simple if you want to keep them this way.<\/span><\/p>\n

        \n
      • Create content for human beings, not for robots<\/span><\/i>. Take into account what people need to know, talk to them, and ask directly.<\/span><\/li>\n
      • Think like a human being, not like a robot<\/span><\/i>. If you were your web page visitor, what would you like to see on that page? What would you like it to be like? And now ask the same questions as your web page users, your answers can match, but they can also not match, so try, as hard as you can, to \u201cwalk in your website\u2019s visitors\u2019 shoes\u201d.\u00a0<\/span><\/li>\n
      • Always create a call to action for each of your pages on the website<\/span><\/i>. Only in this way will you understand what is truly working and what is not.\u00a0<\/span><\/li>\n<\/ul>\n

        So, what are search engines truly looking for?<\/b><\/p>\n

        The answer is simple: a great web page, with suitable content and suitable links that make the navigation on it.\u00a0<\/span><\/p>\n

        But don\u2019t forget: fresh content is more than essential in search engine optimization. You should be active if you want to succeed in the virtual market.\u00a0<\/span><\/p>\n

        It doesn\u2019t matter what your purpose in owning an online project is, it doesn\u2019t matter how long you been in the virtual world, because all that matters is how you are dealing with your web page\u2019s SEO, how you are handling your public, and what you are offering people who visit your website, to convince them to come back.\u00a0<\/span><\/p>\n

        And now, taking a look at your web page, if you were a search engine, would you find it attractive?\u00a0<\/span><\/p>\n

        If you don\u2019t have an answer yet or if the answer you know, deep inside you, is not the one you would like to be, don\u2019t hesitate to contact us. Your problems are our job.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

        \u201cOh, it seems impossible to satisfy all the search engines\u2019 needs, you are thinking sometimes, while you are trying harder and harder to create a perfect SEO for your posts.\u00a0 Well, SEO is a science. You can\u2019t skip studying it before having the expectations of achieving satisfactory goals. Because this would look like this: \u201cI […]<\/p>\n","protected":false},"author":3,"featured_media":22001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_wp_rev_ctl_limit":""},"categories":[113],"tags":[],"class_list":["post-23529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-eng"],"yoast_head":"\nWhat do search engines want to find on a website?<\/title>\n<meta name=\"description\" content=\"Top rules and elements of search engine algorithms that make a difference in SEO. 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