{"id":26663,"date":"2023-04-04T11:46:27","date_gmt":"2023-04-04T11:46:27","guid":{"rendered":"https:\/\/seolitte.com\/campanie-seo-2023\/"},"modified":"2025-12-19T13:28:52","modified_gmt":"2025-12-19T13:28:52","slug":"campanie-seo-2023","status":"publish","type":"post","link":"https:\/\/seolitte.com\/en\/seo-campaign\/","title":{"rendered":"SEO campaign: how much it costs and how to do it right?"},"content":{"rendered":"

An SEO campaign<\/strong> is a sustained and planned effort over some time. This is designed to improve a site’s ranking in organic search engine results. The purpose of the SEO campaign is to increase the visibility of a business online, to attract a qualified potential clientele, which will later turn into loyal customers of the given business.<\/p>\n

Here are the structuring and implementation steps for a proper SEO campaign:<\/h3>\n
Step 1<\/em>: Do a good keyword analysis. Any successful SEO campaign begins with a well-defined goal, and the goals in SEO optimization are necessarily related to positioning in the top 3 – 5 Google on a series of keywords relevant to the niche you belong to.<\/div>\n
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Keywords are the words, queries, and phrases that people enter into the Google search box to find the information they are looking for. These words can take many forms: a single word, a phrase, a sentence, or a question. So, keyword analysis consists of selecting keywords relevant to the niche the site belongs to to use in quality SEO optimization.<\/div>\n
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Keyword usage and targeting are part of search engine ranking algorithms. So we can apply some effective keywording techniques that help create optimized web pages that rank well in search results.<\/div>\n

These are SEOLITTE’s recommendations regarding the use of keywords:<\/h3>\n
\u2022 Use the keyword in the title tag at least once. Try to keep the keyword phrase as close to the beginning of the tag as possible.<\/div>\n
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\u2022 Once prominently at the top of the page.<\/div>\n
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\u2022 At least 2 -3 times (including variations) in the text of the page. Maybe, even a few more times, if the text is long enough. You will probably be tempted to use these keywords more than once, but experience shows that this does not bring any added value from the SEO perspective, quite the contrary.<\/div>\n
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\u2022 At least once in the “Alt” attribute of an image on the page. This will not only help increase traffic from web searches but also from image searches.<\/div>\n
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\u2022 Once in the URL.<\/div>\n
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\u2022 At least once in the meta description.<\/div>\n

\"seo<\/p>\n

Step 2<\/em>: Publish high-quality content<\/a><\/span>. Various types of content can be created on a website, but search engines pay the most attention to written text. That’s why, to rank high in online search results, you need to create interesting, high-quality, and detailed content about your niche.<\/div>\n
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For website texts (main pages, blog texts) expertise matters enormously. The texts must be detailed, and written for those interested in the field, from the perspective of a connoisseur. Comprehensive texts that accurately and comprehensively answer potential visitors’ questions are appreciated. Medium and long texts are welcome.<\/div>\n
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Step 3: Onpage Optimization: Search engines are limited in how they crawl websites and interpret their content. A web page does not look the same to you and the search engine. In this section, we will focus on the more “technical” aspects of creating a page so that it reflects the same structure for both the user and the search engines.<\/div>\n
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On-Page SEO elements to implement in an SEO campaign:<\/h4>\n

1) Meta tags
\n2) Headings
\n3) Optimized images
\n4) Structure
\n5) the name of the links on the site
\n6) site loading speed.<\/p>\n

Meta tags (the descriptions that appear in Google results) are intended to attract visitors to the site and must be human-oriented. While titles, and other important meta tags, must contain well-chosen keywords to be a positive signal to the engines.<\/div>\n
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Step 4: Building Backlinks – Content distribution is also a vital step in your content marketing campaign. Why? Because you produce the highest quality content for nothing: if you don’t set up your distribution strategy, you create it for nothing.<\/div>\n
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In an SEO campaign distribution is done in two ways:<\/strong><\/h3>\n