{"id":27212,"date":"2022-11-07T07:09:13","date_gmt":"2022-11-07T07:09:13","guid":{"rendered":"https:\/\/seolitte.com\/reclama-pe-social-media\/"},"modified":"2025-12-22T12:48:51","modified_gmt":"2025-12-22T12:48:51","slug":"reclama-pe-social-media","status":"publish","type":"post","link":"https:\/\/seolitte.com\/en\/advertising-on-social-media\/","title":{"rendered":"Advertising on social media"},"content":{"rendered":"

The SEOLITTE agency provides Social Media services adapted to the latest trends! Here is our workflow for promoting brands on social networks:<\/strong><\/p>\n

    \n
  1. Carrying out a market analysis and creating the right marketing strategy to promote your company<\/a><\/span>, with an emphasis on the differentiating points of the brand, according to the specifics of the target audience.<\/li>\n
  2. Elaboration of the posting calendar and the editorial plan.<\/li>\n
  3. Making professional banners and organizing a dedicated photo shoot: this way, we make sure we have chic images and videos for your business.<\/li>\n
  4. Optimization of promotional campaigns on social networks.
    \nDesigning cover photo and authentic message for Facebook page – once every 3 months.<\/li>\n<\/ol>\n

    \"Social<\/p>\n

    Next, we set out to tell you which social media channels we use to successfully distribute your commercial messages to the right audience:<\/p>\n

    Facebook ads<\/h3>\n

    We think and implement complex promotion strategies that materialize in conversions, based on your business objectives and targeting the right audiences for your product or service.<\/p>\n

    We establish together an advertising budget that will lead us to achieve our goals (interactions with a post, clicks to the website, lead generation, website conversions, and application installation), and we choose the place where the ads will run: Messenger, Instagram, NewsFeed, Audience Network, or all. Here, it is very important to adapt the ads to mobile devices because 80% of users use Facebook in this way.<\/p>\n

    You need to know that the ad will be delivered differently depending on the chosen objective.<\/p>\n

    In parallel, we closely monitor each campaign and constantly work on improving performance and conversions. We use retargeting and its persuasive power. And of course, we report the results obtained.<\/p>\n

    \n
    \n
    \n

    What influences the cost of campaigns?<\/h3>\n

    Your audience, budget, bid, objective, placement, ad quality, and niche can all influence the CPM you pay Facebook.<\/p>\n

    Instagram Ads<\/h3>\n

    Promotion on Instagram<\/span><\/a>, in addition to the organic part, also lends itself to the opportunity to boost messages. Instagram records an impressive number of 2 billion monthly active users, and this is the audience you can reach through ads placed in feeds, stories, reels, and explore.<\/p>\n

    Otherwise, you can use photos, videos, and carousels in your ads. Very important in the case of Instagram is the fact that we can sell products through shopping posts, that is, directly from the Instagram page of the business.<\/p>\n

    Advertising on LinkedIn<\/h3>\n
    \n

    If you’re interested in promoting yourself specifically to a B2B audience, LinkedIn is the channel to go for. Here you will be able to target an audience based on location, occupation, field of study, and experience. Advertising costs will certainly be somewhat higher than those on Facebook and Instagram, because here the targeting is much more accurate, and in marketing, always a more direct approach will cost more. Advertising costs will also depend on your Ad Relevance Score; the more relevant and well-received your commercial messages are, the less you will pay to advertise.<\/p>\n

    \"Advertising<\/p>\n<\/div>\n

    \n
    \n
    \n

    TikTok Ads<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

    \n
    \n
    \n

    TikTok Ads come with 4 interesting advertising formats:<\/p>\n

      \n
    • Brand TakeOver<\/li>\n
    • Video Native Ads<\/li>\n
    • Branded Hashtag Challenge<\/li>\n
    • Brand filters and effects.<\/li>\n<\/ul>\n

      Note that ad space on TikTok also has a premium cost that starts at an average of $10 per CPM (cost per thousand views). Moreover, TikTok requires a minimum investment of $500 per campaign (minimum $20 per day), which can last either 5 days or 25 days. The decision is yours, but the shorter the campaign, the more engagement you will get.<\/p>\n

      We have more than 9 years of experience in business marketing! Call us at +373 69 809 235, or leave us a message at info{@}seolitte.com.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      The SEOLITTE agency provides Social Media services adapted to the latest trends! Here is our workflow for promoting brands on social networks: Carrying out a market analysis and creating the right marketing strategy to promote your company, with an emphasis on the differentiating points of the brand, according to the specifics of the target audience. […]<\/p>\n","protected":false},"author":3,"featured_media":21265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_wp_rev_ctl_limit":""},"categories":[1,113],"tags":[],"class_list":["post-27212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-blog-eng"],"yoast_head":"\nSocial Media Advertising: Facebook, Instagram, TikTok<\/title>\n<meta name=\"description\" content=\"Need the best digital marketing advertising? Top online marketing advertising channels and their specifics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seolitte.com\/en\/advertising-on-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Advertising: Facebook, Instagram, TikTok\" \/>\n<meta property=\"og:description\" content=\"Need the best digital marketing advertising? 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