{"id":27515,"date":"2021-02-11T12:24:10","date_gmt":"2021-02-11T12:24:10","guid":{"rendered":"https:\/\/seolitte.com\/schimbari-de-algoritm\/"},"modified":"2025-12-23T17:36:57","modified_gmt":"2025-12-23T17:36:57","slug":"schimbari-de-algoritm","status":"publish","type":"post","link":"https:\/\/seolitte.com\/en\/algorithm-changes\/","title":{"rendered":"What are Google&#8217;s algorithm changes and how can they impact SEO optimization?"},"content":{"rendered":"<section class=\"fw-default-page fw-main-row \">\n<div class=\"fw-container\">\n<div class=\"fw-row\">\n<div class=\"fw-content-area col-md-12\">\n<div class=\"fw-inner\">\n<article id=\"page-3372\" class=\"post post-details\">\n<div class=\"inner\">\n<div class=\"entry-content\">\n<div class=\"fw-page-builder-content\">\n<section class=\"fw-main-row-custom fw-section-no-padding auto fw-section-position-back tf-sh-127fc36d5a3e7f03cabbbdb76a58f2bf\">\n<div class=\"fw-container\">\n<div class=\"fw-row\">\n<div id=\"column-5d42e683f2783\" class=\"fw-col-sm-12 tf-sh-1a8180e58d33c707116caff4a9c35470 fw-col-no-padding\">\n<div class=\"fw-wrap-col-inner clearfix \">\n<div class=\"fw-col-inner\">\n<div class=\"fw-text-box tf-sh-56f1e70e545ac636166790974c9b6f26 \">\n<div class=\"fw-text-inner\">\n<p>Google makes small algorithm changes (or, as they are also called, <strong>Google updates<\/strong>) practically every day, as the company&#8217;s specialists admit. A few times a year, however, major changes are implemented. Whether announced or not, changes in SERPs (search engine results pages) betray them to the general public.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"fw-main-row-custom fw-section-no-padding auto fw-section-position-back tf-sh-ef3b7af5c1d899830df3ae4460ffc6ca\">\n<div class=\"fw-container\">\n<div class=\"fw-row\">\n<div id=\"column-5d42e68400653\" class=\"fw-col-sm-12 tf-sh-3a5b619ec0a000e3274ed31904d6c3cf fw-col-no-padding\">\n<div class=\"fw-wrap-col-inner clearfix \">\n<div class=\"fw-col-inner\">\n<div class=\"fw-text-box tf-sh-0319b5aba9cefb1bb6b392c0c91426a1 \">\n<div class=\"fw-text-inner\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-787 size-full\" src=\"https:\/\/seolitte.com\/wp-content\/uploads\/2021\/02\/algoritm-google-2021-1-1.png\" alt=\"What are Google's algorithm changes?\" width=\"600\" height=\"457\" srcset=\"https:\/\/seolitte.com\/wp-content\/uploads\/2021\/02\/algoritm-google-2021-1-1.png 600w, https:\/\/seolitte.com\/wp-content\/uploads\/2021\/02\/algoritm-google-2021-1-1-300x229.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>After experiencing changes in traffic and rankings, many sites could hardly take a second hit in a short period. From the data known at the moment, the volatility of the positions is higher compared to the previous changes.<\/p>\n<p>Google does not give detailed explanations regarding the changes made in the ranking algorithm. At the same time, the information from the first source (the official announcements) does not indicate a certain type of site that will be influenced, hence the conclusion that the rules in this update will apply to all domains.<\/p>\n<p>Does this mean you can relax, as competitors will also be subject to the same changes? Not. Each site ranks as a result of a combination of factors, and each SEO expert emphasizes different aspects of<span style=\"text-decoration: underline;\"><a href=\"https:\/\/seolitte.com\/en\/seo-services\/\"> SEO optimization<\/a><\/span>.<\/p>\n<\/div>\n<\/div>\n<div class=\"fw-divider-space space-sm clearfix\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-786 size-full\" src=\"https:\/\/seolitte.com\/wp-content\/uploads\/2021\/02\/schimbare-algoritmi-google.png\" alt=\"algorithm changes from Google\" width=\"600\" height=\"285\" srcset=\"https:\/\/seolitte.com\/wp-content\/uploads\/2021\/02\/schimbare-algoritmi-google.png 600w, https:\/\/seolitte.com\/wp-content\/uploads\/2021\/02\/schimbare-algoritmi-google-300x143.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/div>\n<div class=\"fw-text-box tf-sh-921f5c9b8ce7a063af3c5a7311aaa87b \">\n<div class=\"fw-text-inner\">\n<h3>What if you bet on the wrong aspects and a Google update happened?<\/h3>\n<p>After the August 2018 and March 2019 updates, it wasn&#8217;t until much later that information appeared that backlink quality mattered. Those with good domain authority and natural, quality links recovered from the drastic changes, but so were sites with other priorities in their <span style=\"text-decoration: underline;\"><a href=\"https:\/\/seolitte.com\/en\/seo-strategy-what-is-it-and-how-do-we-implement-it\/\">SEO strategy<\/a><\/span>\u2026<\/p>\n<p>Many of the major algorithm changes implemented by Google are widely known \u2013 Penguin, Panda, Pigeon, etc. Most emerged due to clear factors and struggled with concrete aspects of the online environment of that time.<\/p>\n<ul>\n<li><strong>Pigeon<\/strong> struck a chord with those focusing their efforts on local search optimization.<\/li>\n<li><strong>Penguin<\/strong> has been fighting link spam.<\/li>\n<\/ul>\n<p>But what is the latest algorithm fighting? With the considerable expansion of the list of factors that influence a site&#8217;s ability to rank in the first positions in search engines, it becomes increasingly difficult to understand which aspects are prioritized&#8230;<\/p>\n<\/div>\n<\/div>\n<div class=\"fw-text-box tf-sh-14ddd6b878599b54cf667e64f1761064 \">\n<div class=\"fw-text-inner\">\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-785 size-full\" src=\"https:\/\/seolitte.com\/wp-content\/uploads\/2021\/02\/seo-algoritm-google-1.png\" alt=\"Google algorithm changes\" width=\"600\" height=\"453\" srcset=\"https:\/\/seolitte.com\/wp-content\/uploads\/2021\/02\/seo-algoritm-google-1.png 600w, https:\/\/seolitte.com\/wp-content\/uploads\/2021\/02\/seo-algoritm-google-1-300x227.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/h2>\n<h3>What can you do if you are an <span style=\"text-decoration: underline;\"><a href=\"https:\/\/seolitte.com\/en\/seo-specialist\/\">SEO expert<\/a><\/span> concerning these Google Updates?<\/h3>\n<ul>\n<li>To study the latest trends in the world of website optimization. Yes, there are a multitude of factors that influence positions, but if you don&#8217;t know most of them, you don&#8217;t stand a chance.<\/li>\n<li>To review the quality of the links that the managed sites have.<\/li>\n<li>No matter how veiled the changes imposed by Google, their loyalty to quality remains steadfast \u2013 quality content, quality links, quality user experience.<\/li>\n<li>To compare the results of sites with different strategies, especially if you have SEO tools at hand.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"fw-text-box tf-sh-6d4584081750c886c18bceac470dc8c2 \">\n<div class=\"fw-text-inner\">\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-790 size-full\" src=\"https:\/\/seolitte.com\/wp-content\/uploads\/2021\/02\/schimbare-de-algoritmi-seo-2021-1.png\" alt=\"Schimb\u0103rile de algoritmi Google 2023\" width=\"600\" height=\"410\" srcset=\"https:\/\/seolitte.com\/wp-content\/uploads\/2021\/02\/schimbare-de-algoritmi-seo-2021-1.png 600w, https:\/\/seolitte.com\/wp-content\/uploads\/2021\/02\/schimbare-de-algoritmi-seo-2021-1-300x205.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/h3>\n<h3>What can you do if you have a personal website?<\/h3>\n<ul>\n<li><strong>Speak with an SEO specialist<\/strong> who is constantly developing. If your website is managed by a person who &#8220;learned&#8221; SEO 15 years ago, you have serious problems. With the development of artificial intelligence, the advent of voice search SEO, and multiple algorithm changes, you need to keep up.<\/li>\n<li><strong>Don&#8217;t panic<\/strong>. Fluctuations in positions are not the end of the world. A multi-faceted, well-implemented strategy will yield results because it changes the weight of actions, not the entire range of SEO activities.<\/li>\n<li><strong>Review your priorities<\/strong>. Until now, you had good results in the online environment without much effort. From June 2019, you no longer have to rely on luck. The success of your website is a whole science, even if you didn&#8217;t know it until now.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Google makes small algorithm changes (or, as they are also called, Google updates) practically every day, as the company&#8217;s specialists admit. A few times a year, however, major changes are implemented. Whether announced or not, changes in SERPs (search engine results pages) betray them to the general public. After experiencing changes in traffic and rankings, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_wp_rev_ctl_limit":""},"categories":[1,113],"tags":[],"class_list":["post-27515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-blog-eng"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google &amp; SEO Algorithm Changes: How We Cope With Them<\/title>\n<meta name=\"description\" content=\"Google algorithm changes: what impact do they have on SEO? 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