{"id":26678,"date":"2023-03-02T11:25:31","date_gmt":"2023-03-02T11:25:31","guid":{"rendered":"https:\/\/seolitte.com\/google-tag-manager-ce-este-si-cum-se-seteaza-corect\/"},"modified":"2023-12-29T14:26:02","modified_gmt":"2023-12-29T14:26:02","slug":"google-tag-manager-ce-este-si-cum-se-seteaza-corect","status":"publish","type":"post","link":"https:\/\/seolitte.com\/ru\/dispetcher-tegov-google-chto-jeto-takoe-i-kak-ego-praviino-nastroiti\/","title":{"rendered":"\u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440 \u0442\u0435\u0433\u043e\u0432 Google: \u0447\u0442\u043e \u044d\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0438 \u043a\u0430\u043a \u0435\u0433\u043e \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c?"},"content":{"rendered":"<p><strong>\u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440 \u0442\u0435\u0433\u043e\u0432 Google: \u0447\u0442\u043e \u044d\u0442\u043e \u0437\u0430 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442? \u042d\u0442\u043e \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0442\u0435\u0433\u0430\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0431\u044b\u0441\u0442\u0440\u043e \u0438 \u043b\u0435\u0433\u043a\u043e \u043e\u0431\u043d\u043e\u0432\u043b\u044f\u0442\u044c \u043a\u043e\u0434\u044b \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0438 \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0441 \u043d\u0438\u043c\u0438 \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u044b \u043a\u043e\u0434\u0430, \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0435 \u043f\u043e\u0434 \u043e\u0431\u0449\u0438\u043c \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435\u043c \u00ab\u0442\u0435\u0433\u0438\u00bb. \u041e\u043d \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043a\u0430\u043a \u043d\u0430 \u0432\u0430\u0448\u0435\u043c \u0441\u0430\u0439\u0442\u0435, \u0442\u0430\u043a \u0438 \u0432 \u0432\u0430\u0448\u0435\u043c \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u043c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438. <\/strong><\/p>\n<p>\u042d\u0442\u0438 \u0442\u0435\u0433\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435. \u041f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e \u043e\u043d\u0438 \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u043e\u043d\u044f\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0432\u0430\u0448\u0435\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0432 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435.<\/p>\n<h3><a href=\"https:\/\/tagmanager.google.com\/#\/home\"><span style=\"text-decoration: underline;\">\u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440 \u0442\u0435\u0433\u043e\u0432 Google<\/span><\/a>: \u0447\u0442\u043e \u044d\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0438 \u043a\u0430\u043a\u0438\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u0434\u0430\u0435\u0442?<\/h3>\n<p>\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0435\u0441\u043b\u0438 \u0432\u044b \u0432\u043d\u0435\u0434\u0440\u0438\u0442\u0435 Google Analytics \u0438 Google Search Console \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e Google Tag Manager, \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 \u0441\u0442\u0430\u043d\u0435\u0442 \u043f\u0440\u043e\u0449\u0435. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043e\u043d \u0431\u0443\u0434\u0435\u0442 \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u0431\u043e\u043b\u0435\u0435 \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u044b\u043c \u0434\u043b\u044f \u043d\u0443\u0436\u0434 \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u041f\u043e\u0447\u0435\u043c\u0443 \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u044b\u0439? \u041f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440 \u0442\u0435\u0433\u043e\u0432 Google \u0442\u0430\u043a\u0436\u0435 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0442\u0435\u0433\u043e\u0432 \u0438 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044f \u0432\u0435\u0440\u0441\u0438\u0439, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0448\u0430\u0431\u043b\u043e\u043d\u044b \u0442\u0435\u0433\u043e\u0432, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u044b\u0435 \u0442\u0440\u0435\u0442\u044c\u0438\u043c\u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u0430\u043c\u0438. \u0422\u0430\u043a \u0447\u0442\u043e \u044d\u0442\u043e\u0442 \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u044b\u0439 Google, \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u0442\u0435\u0433\u043e\u0432. \u042d\u0442\u043e \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0443\u043c\u0435\u043d\u044c\u0448\u0438\u0442\u044c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043e\u0448\u0438\u0431\u043e\u043a \u043a\u043e\u043d\u0444\u0438\u0433\u0443\u0440\u0430\u0446\u0438\u0438 \u0442\u0435\u0433\u043e\u0432. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043e\u043d \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043c\u0433\u043d\u043e\u0432\u0435\u043d\u043d\u043e \u0438\u0437\u043c\u0435\u043d\u044f\u0442\u044c \u0438 \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u0442\u044c \u0442\u0435\u0433\u0438 \u043d\u0430 \u0432\u0430\u0448\u0435\u043c \u0441\u0430\u0439\u0442\u0435 \u2014 \u0432\u0441\u0435 \u044d\u0442\u043e \u0443\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043f\u0440\u043e\u0441\u0442\u043e\u0433\u043e \u0438 \u0438\u043d\u0442\u0443\u0438\u0442\u0438\u0432\u043d\u043e \u043f\u043e\u043d\u044f\u0442\u043d\u043e\u0433\u043e \u0432\u0435\u0431-\u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0430.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23447 size-full\" src=\"https:\/\/seolitte.com\/wp-content\/uploads\/2022\/12\/google-tag-manager-la-gi-1.jpeg\" alt=\"\u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440 \u0442\u0435\u0433\u043e\u0432 Google: \u0447\u0442\u043e \u044d\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0438 \u043a\u0430\u043a \u0435\u0433\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c\" width=\"800\" height=\"420\" srcset=\"https:\/\/seolitte.com\/wp-content\/uploads\/2022\/12\/google-tag-manager-la-gi-1.jpeg 800w, https:\/\/seolitte.com\/wp-content\/uploads\/2022\/12\/google-tag-manager-la-gi-1-300x158.jpeg 300w, https:\/\/seolitte.com\/wp-content\/uploads\/2022\/12\/google-tag-manager-la-gi-1-768x403.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>\u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440 \u0442\u0435\u0433\u043e\u0432 Google \u2014 \u044d\u0442\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u0441\u043e\u0437\u0434\u0430\u043d\u043d\u044b\u0439 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u043e \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432. \u042d\u0442\u043e \u0441\u043d\u0438\u043c\u0430\u0435\u0442 \u0440\u0430\u0431\u043e\u0447\u0443\u044e \u043d\u0430\u0433\u0440\u0443\u0437\u043a\u0443 \u0441 \u0418\u0422-\u043e\u0442\u0434\u0435\u043b\u0430. \u041f\u043e \u0441\u0443\u0442\u0438, \u043e\u043d \u0445\u0440\u0430\u043d\u0438\u0442 \u0432\u0441\u0435 \u044d\u0442\u043e \u0432 \u043e\u0442\u0434\u0435\u043b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e \u0432\u043d\u0435\u0434\u0440\u044f\u0442\u044c \u0438 \u0443\u0434\u0430\u043b\u044f\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0442\u0435\u0433\u0438: \u0431\u044b\u0441\u0442\u0440\u043e, \u043b\u0435\u0433\u043a\u043e \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e, \u043d\u0435 \u0434\u043e\u0436\u0438\u0434\u0430\u044f\u0441\u044c \u043f\u043e\u043c\u043e\u0449\u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u0446\u0435\u043b\u044b\u043c\u0438 \u0434\u043d\u044f\u043c\u0438.<\/p>\n<p>\u0411\u043e\u043b\u0435\u0435 \u0442\u043e\u0433\u043e, \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e Google Tag Manager \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0442\u0435\u0433\u0430\u043c\u0438 \u0434\u043b\u044f \u043e\u0434\u043d\u043e\u0433\u043e \u0438\u043b\u0438 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u043e\u0432 \u0438\u043b\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439. \u0425\u043e\u0442\u044f \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0443\u0447\u0435\u0442\u043d\u044b\u0445 \u0437\u0430\u043f\u0438\u0441\u0435\u0439 \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440\u0430 \u0442\u0435\u0433\u043e\u0432 Google \u0438\u0437 \u043e\u0434\u043d\u043e\u0439 \u0443\u0447\u0435\u0442\u043d\u043e\u0439 \u0437\u0430\u043f\u0438\u0441\u0438 Google, \u043e\u0431\u044b\u0447\u043d\u043e \u0432\u0430\u043c \u043f\u043e\u0442\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u0434\u043d\u0430 \u0443\u0447\u0435\u0442\u043d\u0430\u044f \u0437\u0430\u043f\u0438\u0441\u044c \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440\u0430 \u0442\u0435\u0433\u043e\u0432 Google \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438\u043b\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438.<\/p>\n<h3><strong>\u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440 \u0442\u0435\u0433\u043e\u0432 Google: \u0447\u0442\u043e \u044d\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0438 \u043a\u0430\u043a\u0438\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b \u0432 \u043d\u0435\u043c \u0435\u0441\u0442\u044c?<\/strong><\/h3>\n<p>\u0422\u0440\u0438\u0433\u0433\u0435\u0440\u044b \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440\u0430 \u0442\u0435\u0433\u043e\u0432 Google \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u0443\u044e\u0442 \u0442\u0435\u0433 \u043f\u0440\u0438 \u0432\u043e\u0437\u043d\u0438\u043a\u043d\u043e\u0432\u0435\u043d\u0438\u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0445 \u0441\u043e\u0431\u044b\u0442\u0438\u0439 \u0438 \u0441\u043e\u0437\u0434\u0430\u044e\u0442 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0434\u043b\u044f \u0443\u043f\u0440\u043e\u0449\u0435\u043d\u0438\u044f \u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u043a\u043e\u043d\u0444\u0438\u0433\u0443\u0440\u0430\u0446\u0438\u0439 \u0442\u0435\u0433\u043e\u0432.<\/p>\n<p>\u041d\u0430\u0431\u043e\u0440 \u0442\u0435\u0433\u043e\u0432, \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u043e\u0432, \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0445 \u0438 \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0445 \u043a\u043e\u043d\u0444\u0438\u0433\u0443\u0440\u0430\u0446\u0438\u0439, \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044b\u0445 \u043d\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u043c \u0441\u0430\u0439\u0442\u0435 \u0438\u043b\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u043c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438, \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u043e\u043c. \u041a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440 \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440\u0430 \u0442\u0435\u0433\u043e\u0432 Google \u043c\u043e\u0436\u0435\u0442 \u0437\u0430\u043c\u0435\u043d\u0438\u0442\u044c \u0432\u0441\u0435 \u0432\u0440\u0443\u0447\u043d\u0443\u044e \u0437\u0430\u043a\u043e\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0442\u0435\u0433\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0438\u043b\u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0442\u0435\u0433\u0438 Google Ads, Google Analytics \u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0435 \u0442\u0435\u0433\u0438.<\/p>\n<h3><strong>\u041a\u0430\u043a \u0438\u043c\u0435\u043d\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440 \u0442\u0435\u0433\u043e\u0432 Google?<\/strong><\/h3>\n<p>\u041f\u043e\u0441\u043b\u0435 \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u043e\u0433\u043e \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u0430 \u043a\u043e\u0434\u0430 \u043d\u0430 \u0441\u0432\u043e\u0439 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442 (\u0442\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0432 \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440 \u0442\u0435\u0433\u043e\u0432 Google \u043d\u0430 \u0441\u0432\u043e\u0439 \u0441\u0430\u0439\u0442), \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043b\u0435\u0433\u043a\u043e \u0438 \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e \u0440\u0430\u0437\u0432\u0435\u0440\u043d\u0443\u0442\u044c \u0441\u0432\u043e\u0438 \u043a\u043e\u043d\u0444\u0438\u0433\u0443\u0440\u0430\u0446\u0438\u0438 \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440\u0430 \u0442\u0435\u0433\u043e\u0432 Google \u0438\u0437 \u0435\u0434\u0438\u043d\u043e\u0433\u043e \u0432\u0435\u0431-\u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0430 \u0437\u0434\u0435\u0441\u044c: <span style=\"text-decoration: underline;\"><a href=\"https:\/\/tagmanager.google.com\/\">https:\/\/tagmanager.google.com\/<\/a><\/span>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23450 size-full\" src=\"https:\/\/seolitte.com\/wp-content\/uploads\/2022\/12\/Tag_manager_logo-1.png\" alt=\"\u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440 \u0442\u0435\u0433\u043e\u0432 Google: \u0447\u0442\u043e \u044d\u0442\u043e \u0442\u0430\u043a\u043e\u0435?\" width=\"294\" height=\"171\" \/><\/p>\n<p>\u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0442 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u043c\u043e\u0434\u0443\u043b\u0438 \u0434\u043b\u044f \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440\u0430 \u0442\u0435\u0433\u043e\u0432 Google \u043d\u0430 \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u043d\u044b\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0445 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438. \u0420\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044f \u043e\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 https:\/\/tagmanager.google.com\/, \u0430 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e\u0431 \u044d\u0442\u043e\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0435 \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0439\u0442\u0438 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 https:\/\/www.google.com\/analytics\/tag-manager\/faq\/.<\/p>\n<p>\u0421 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u044d\u0442\u043e\u0433\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043b\u0435\u0433\u043a\u043e \u0438 \u0431\u044b\u0441\u0442\u0440\u043e \u043e\u0431\u043d\u043e\u0432\u043b\u044f\u0442\u044c \u0442\u0435\u0433\u0438, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u044b \u043a\u043e\u0434\u0430, \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0438 \u043f\u0440\u0435\u0434\u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044b\u0435 \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043f\u043e\u0441\u0435\u0449\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0441\u0430\u0439\u0442\u0430 \u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0432\u0430\u0448\u0435\u0439 <span style=\"text-decoration: underline;\"><a href=\"https:\/\/seolitte.com\/ru\/marketingovye-uslugi\/\">\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0432 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435<\/a><\/span>.<\/p>\n<h2>\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440\u0430 \u0442\u0435\u0433\u043e\u0432 Google:<\/h2>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Installing the Google Tag Manager Container Snippet\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/P4suvDuj0kI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h4>\u0414\u0440\u0443\u0433\u0438\u0435 \u0444\u0443\u043d\u043a\u0446\u0438\u0438 \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440\u0430 \u0442\u0435\u0433\u043e\u0432 Google<\/h4>\n<p><strong>\u0420\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u0434\u043b\u044f \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439<\/strong><br \/>\n\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440 \u0442\u0435\u0433\u043e\u0432 Google \u0434\u043b\u044f \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u043c\u0438 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u043c\u0438 \u0432 \u0432\u0430\u0448\u0438\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445.<\/p>\n<p><strong>\u041c\u0430\u0440\u043a\u0438\u0440\u043e\u0432\u043a\u0430 \u043d\u0430 \u0441\u0435\u0440\u0432\u0435\u0440\u0435<\/strong><br \/>\n\u0422\u0435\u0433\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043d\u0430 \u0441\u0442\u043e\u0440\u043e\u043d\u0435 \u0441\u0435\u0440\u0432\u0435\u0440\u0430 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043f\u0435\u0440\u0435\u043c\u0435\u0441\u0442\u0438\u0442\u044c \u043a\u043e\u0434 \u0442\u0435\u0433\u0430 \u0441 \u0441\u0430\u0439\u0442\u0430 \u0438\u043b\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0432 \u043e\u0431\u043b\u0430\u043a\u043e. \u0422\u0435\u0433\u0438 \u043d\u0430 \u0441\u0442\u043e\u0440\u043e\u043d\u0435 \u0441\u0435\u0440\u0432\u0435\u0440\u0430 \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u043c\u043e\u0447\u044c \u0432\u0430\u043c \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438 \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u044c \u0432\u0430\u0448\u0435\u0433\u043e \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u0430 \u0438\u043b\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f. \u041f\u0440\u0438 \u044d\u0442\u043e\u043c \u0432\u044b \u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u0435\u0442\u0435 \u0432\u0441\u0435 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u0435 \u0430\u043a\u0442\u0438\u0432\u044b \u043d\u0430 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u043c \u0434\u043e\u043c\u0435\u043d\u0435.<\/p>\n<p><strong>\u0421\u043e\u0437\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0448\u0430\u0431\u043b\u043e\u043d\u044b<\/strong><br \/>\n\u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0448\u0430\u0431\u043b\u043e\u043d\u044b \u0442\u0435\u0433\u043e\u0432 \u0438 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u0432 \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440\u0435 \u0442\u0435\u0433\u043e\u0432 Google. \u0422\u043e\u0447\u043d\u043e \u0442\u0430\u043a \u0436\u0435 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043e\u0442\u043f\u0440\u0430\u0432\u0438\u0442\u044c \u0448\u0430\u0431\u043b\u043e\u043d\u044b \u0432 \u0433\u0430\u043b\u0435\u0440\u0435\u044e \u0448\u0430\u0431\u043b\u043e\u043d\u043e\u0432 \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0430 \u0438 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0438\u0445 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u043c\u0438 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443.<\/p>\n<p><strong>\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0443 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e REST API<\/strong><br \/>\nAPI \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440\u0430 \u0442\u0435\u0433\u043e\u0432 Google \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0430\u0432\u0442\u043e\u0440\u0438\u0437\u043e\u0432\u0430\u043d\u043d\u044b\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u0434\u0430\u043d\u043d\u044b\u043c \u043a\u043e\u043d\u0444\u0438\u0433\u0443\u0440\u0430\u0446\u0438\u0438 \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440\u0430 \u0442\u0435\u0433\u043e\u0432. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 API \u0434\u043b\u044f \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0443\u0447\u0435\u0442\u043d\u044b\u043c\u0438 \u0437\u0430\u043f\u0438\u0441\u044f\u043c\u0438, \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430\u043c\u0438 \u0438 \u0432\u0435\u0440\u0441\u0438\u044f\u043c\u0438 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u043e\u0432. \u0412\u044b \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0435\u0433\u043e \u0434\u043b\u044f \u0442\u0435\u0433\u043e\u0432, \u043f\u0440\u0430\u0432\u0438\u043b, \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u043e\u0432, \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0445 \u0438 \u0440\u0430\u0437\u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n<p><em>\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440 \u0442\u0435\u0433\u043e\u0432 Google, \u0438\u0437 \u044d\u0442\u043e\u0433\u043e \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e\u0433\u043e \u043a\u0443\u0440\u0441\u0430 \u043f\u043e \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440\u0443 \u0442\u0435\u0433\u043e\u0432 Google \u043e\u0442 \u0410\u043a\u0430\u0434\u0435\u043c\u0438\u0438 Google Analytics:<\/em><\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/analytics.google.com\/analytics\/academy\/course\/5\">https:\/\/analytics.google.com\/analytics\/academy\/course\/5<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440 \u0442\u0435\u0433\u043e\u0432 Google: \u0447\u0442\u043e \u044d\u0442\u043e \u0437\u0430 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442? \u042d\u0442\u043e \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0442\u0435\u0433\u0430\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0431\u044b\u0441\u0442\u0440\u043e \u0438 \u043b\u0435\u0433\u043a\u043e \u043e\u0431\u043d\u043e\u0432\u043b\u044f\u0442\u044c \u043a\u043e\u0434\u044b \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0438 \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0441 \u043d\u0438\u043c\u0438 \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u044b \u043a\u043e\u0434\u0430, \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0435 \u043f\u043e\u0434 \u043e\u0431\u0449\u0438\u043c \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435\u043c \u00ab\u0442\u0435\u0433\u0438\u00bb. \u041e\u043d \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043a\u0430\u043a \u043d\u0430 \u0432\u0430\u0448\u0435\u043c \u0441\u0430\u0439\u0442\u0435, \u0442\u0430\u043a \u0438 \u0432 \u0432\u0430\u0448\u0435\u043c \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u043c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438. \u042d\u0442\u0438 \u0442\u0435\u0433\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435. \u041f\u043e 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