{"id":30940,"date":"2023-07-19T11:27:59","date_gmt":"2023-07-19T11:27:59","guid":{"rendered":"https:\/\/seolitte.com\/?p=30940"},"modified":"2026-04-08T15:19:16","modified_gmt":"2026-04-08T15:19:16","slug":"%d0%be%d0%bf%d1%82%d0%b8%d0%bc%d0%b8%d0%b7%d0%b0%d1%86%d0%b8%d1%8f-%d0%b4%d0%bb%d1%8f-%d0%b8%d0%b7%d0%b1%d1%80%d0%b0%d0%bd%d0%bd%d1%8b%d1%85-%d1%81%d0%bd%d0%b8%d0%bf%d0%bf%d0%b5%d1%82%d0%be%d0%b2-goog","status":"publish","type":"post","link":"https:\/\/seolitte.com\/ru\/optimizatsiya-dlya-rasshirennykh-snippetov\/","title":{"rendered":"\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0434\u043b\u044f \u0438\u0437\u0431\u0440\u0430\u043d\u043d\u044b\u0445 \u0441\u043d\u0438\u043f\u043f\u0435\u0442\u043e\u0432 Google"},"content":{"rendered":"

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    \n
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  2. \u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u0434\u043b\u044f \u0438\u0437\u0431\u0440\u0430\u043d\u043d\u044b\u0445 \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u043e\u0432<\/strong>. \u0412\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430, \u043f\u043e \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0438\u0437\u0431\u0440\u0430\u043d\u043d\u044b\u0435 \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u044b. \u0423\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u0432\u0430\u0448\u0438 \u043e\u0442\u0432\u0435\u0442\u044b \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u044b \u0434\u043b\u044f \u044d\u0442\u0438\u0445 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432, \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0438\u0445 \u0432 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0430\u0445, \u043f\u043e\u0434\u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0430\u0445 \u0438 \u043f\u0435\u0440\u0432\u044b\u0445 \u0430\u0431\u0437\u0430\u0446\u0430\u0445 \u0432\u0430\u0448\u0435\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430.<\/li>\n
  3. \u0427\u0435\u0442\u043a\u0430\u044f \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0438 \u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435.<\/strong> \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0447\u0435\u0442\u043a\u0443\u044e \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u0438 \u0445\u043e\u0440\u043e\u0448\u0435\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0441\u043f\u0438\u0441\u043a\u0438, \u0442\u0430\u0431\u043b\u0438\u0446\u044b \u0438\u043b\u0438 \u043c\u0430\u0440\u043a\u0435\u0440\u044b \u0434\u043b\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u043c \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u043c \u0431\u044b\u043b\u043e \u043b\u0435\u0433\u0447\u0435 \u0435\u0435 \u0447\u0438\u0442\u0430\u0442\u044c \u0438 \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c. \u041e\u043d \u0442\u0430\u043a\u0436\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u043c\u0443\u043b\u044c\u0442\u0438\u043c\u0435\u0434\u0438\u0439\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442. \u0412 \u0434\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u043a \u0442\u0435\u043a\u0441\u0442\u0443 \u0442\u0430\u043a\u0436\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u043c\u0443\u043b\u044c\u0442\u0438\u043c\u0435\u0434\u0438\u0439\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u0442\u0430\u043a\u043e\u0439 \u043a\u0430\u043a \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f, \u0433\u0440\u0430\u0444\u0438\u043a\u0430 \u0438\u043b\u0438 \u0432\u0438\u0434\u0435\u043e, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u043e\u0442\u0432\u0435\u0442\u044b \u0438 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0434\u043b\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. \u0420\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043f\u043e\u0432\u044b\u0441\u0438\u0442 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0432\u0430\u0448\u0435\u0433\u043e \u0438\u0437\u0431\u0440\u0430\u043d\u043d\u043e\u0433\u043e \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u0430 \u0438 \u043f\u043e\u0432\u044b\u0441\u0438\u0442 \u0432\u0430\u0448\u0438 \u0448\u0430\u043d\u0441\u044b \u0431\u044b\u0442\u044c \u0432\u044b\u0431\u0440\u0430\u043d\u043d\u044b\u043c.<\/li>\n
  4. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0443 Schema.org.<\/strong> \u0420\u0430\u0437\u043c\u0435\u0442\u043a\u0430 Schema.org \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u0442 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442 \u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0435, \u043f\u043e\u043c\u043e\u0433\u0430\u044f \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u043c \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u043c \u043b\u0443\u0447\u0448\u0435 \u043f\u043e\u043d\u044f\u0442\u044c \u0432\u0430\u0448 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u044f \u0432\u0430\u0448\u0438 \u0448\u0430\u043d\u0441\u044b \u0431\u044b\u0442\u044c \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u043c \u0432 \u0438\u0437\u0431\u0440\u0430\u043d\u043d\u044b\u0445 \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u0430\u0445.<\/li>\n
  5. \u041f\u043e\u0432\u044b\u0441\u044c\u0442\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043a\u043b\u0438\u043a\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 (CTR \u0441\u0430\u0439\u0442\u0430).<\/strong> \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0431\u0440\u043e\u0441\u043a\u0438\u0439 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043e\u043a \u0438 \u0432\u0430\u0448\u0435 \u043c\u0435\u0442\u0430-\u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0437\u0430\u0445\u043e\u0442\u0435\u043b\u0438 \u0443\u0437\u043d\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u0438 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u0432\u0430\u0448\u0435\u043c\u0443 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443. \u0427\u0435\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u043a\u043b\u0438\u043a\u043e\u0432 \u0432\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435, \u0442\u0435\u043c \u0432\u044b\u0448\u0435 \u0448\u0430\u043d\u0441 \u0431\u044b\u0442\u044c \u0432\u044b\u0431\u0440\u0430\u043d\u043d\u044b\u043c \u0434\u043b\u044f \u0438\u0437\u0431\u0440\u0430\u043d\u043d\u043e\u0433\u043e \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u0430.<\/li>\n
  6. \u0411\u0443\u0434\u044c\u0442\u0435 \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442\u043d\u044b\u043c \u0438 \u0437\u0430\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u044e\u0449\u0438\u043c \u0434\u043e\u0432\u0435\u0440\u0438\u044f \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043e\u043c.<\/strong> Google \u043f\u0440\u0438\u0434\u0430\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u043e\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442\u0443 \u0438 \u0434\u043e\u0441\u0442\u043e\u0432\u0435\u0440\u043d\u043e\u0441\u0442\u0438 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432. \u0423\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u0432\u0430\u0448 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0445\u043e\u0440\u043e\u0448\u043e \u0437\u0430\u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d, \u043e\u0441\u043d\u043e\u0432\u0430\u043d \u043d\u0430 \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u0438\u0437 \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0445 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432. \u041f\u0440\u043e\u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u0439\u0442\u0435 \u0441\u0432\u043e\u0439 \u043e\u043f\u044b\u0442 \u0432 \u043f\u0440\u0435\u0434\u043c\u0435\u0442\u043d\u043e\u0439 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0438 \u0434\u043e\u043a\u0430\u0436\u0438\u0442\u0435, \u0447\u0442\u043e \u0432\u044b \u044f\u0432\u043b\u044f\u0435\u0442\u0435\u0441\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u043c \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u043c \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438.<\/li>\n
  7. \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0434\u043b\u044f \u043c\u0435\u0441\u0442\u043d\u044b\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432<\/strong><\/span><\/a>.<\/strong> \u0415\u0441\u043b\u0438 \u0432\u0430\u0448 \u0431\u0438\u0437\u043d\u0435\u0441 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u044b\u043c, \u0443\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u0432\u0430\u0448 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d \u0434\u043b\u044f \u0438\u0437\u0431\u0440\u0430\u043d\u043d\u044b\u0445 \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u043e\u0432 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f. \u0412\u043a\u043b\u044e\u0447\u0438\u0442\u0435 \u0433\u0435\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u0432 \u0441\u0432\u043e\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0438 \u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0443, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0432\u0430\u0448\u0443 \u043c\u0435\u0441\u0442\u043d\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e.<\/li>\n
  8. \u0418\u0441\u0441\u043b\u0435\u0434\u0443\u0439\u0442\u0435 \u0438 \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u0443\u0439\u0442\u0435\u0441\u044c \u043a \u043d\u043e\u0432\u044b\u043c \u0444\u043e\u0440\u043c\u0430\u0442\u0430\u043c. Google \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u0442 \u0440\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u043d\u043e\u0432\u044b\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u044b \u0438\u0437\u0431\u0440\u0430\u043d\u043d\u044b\u0445 \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u043e\u0432, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u044b \u0432\u0438\u0434\u0435\u043e \u0438\u043b\u0438 \u0430\u0443\u0434\u0438\u043e. \u0411\u0443\u0434\u044c\u0442\u0435 \u0433\u0438\u0431\u043a\u0438\u043c\u0438 \u0438 \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u0441\u0432\u043e\u044e \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e<\/a><\/span><\/strong>, \u0447\u0442\u043e\u0431\u044b \u043e\u0445\u0432\u0430\u0442\u0438\u0442\u044c \u0438 \u044d\u0442\u0438 \u043d\u043e\u0432\u044b\u0435 \u0442\u0438\u043f\u044b \u0441\u043d\u0438\u043f\u043f\u0435\u0442\u043e\u0432.<\/li>\n
  9. \u041e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0439\u0442\u0435 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u0443\u0439\u0442\u0435. \u0427\u0430\u0441\u0442\u043e \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0439\u0442\u0435, \u043f\u043e\u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043b\u0438 \u0432\u0430\u0448 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0432 \u0438\u0437\u0431\u0440\u0430\u043d\u043d\u044b\u0445 \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u0430\u0445, \u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435, \u0447\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442, \u0430 \u0447\u0442\u043e \u043d\u0435\u0442. \u0421\u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u0441\u0432\u043e\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438<\/span><\/a> \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u043f\u043e\u0432\u044b\u0448\u0430\u0442\u044c \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c.<\/strong><\/li>\n<\/ol>\n

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