Social networks are the fastest-growing platforms on the internet. In the first year of its existence, Facebook gained approximately two hundred million users, while television took over 20 years to reach the same number.
Almost the entire population (except for about 15%) has a social media account, and this number is constantly growing.
Social media users are not necessarily always eager to communicate; some are looking for information. Business people have long understood that social networks are excellent platforms for brand promotion.
If you want to promote your business on social media, read this article for practical and effective ways to do it.
As with any promotion, the quality of the content is a major factor that makes the difference!
Any SEO expert will tell you that if the page does not have good content, any colossal efforts in promotion will not help. Your page should, first and foremost, be interesting to the reader.
To learn more about SEO and social media, read the article: SEO Optimization for Social Media.
How to Define Quality Content?
- The uniqueness of Information: You need to share interesting, relevant, vibrant, and exciting articles that are not duplicate content in any way (this can attract penalties from search engines). You should never copy articles from other websites or competitors' blogs. An exception might be duplicate publication, where the same article appears both on the website and on the company's social media page.
- Regularity: Your blog should be updated constantly. An optimal posting schedule might be two or three articles per day or week, and you should try to stick to this plan.
- Virality: Publications should be engaging and memorable, sparking the desire to read and share with friends. However, don't overdo it—being too pushy can have negative effects.
Best Time to Post on Different Social Networks:
| Social network | |
| 1 pm - 4 pm | |
| 5 pm - 6 pm | |
| VKontakte | 1 pm - 3 pm, after 8 pm |
| X | 1 pm - 3 pm |
The Second Crucial Factor: Targeting
Targeting means focusing your advertising on a specific group of individuals based on their age, gender, location, interests, and more. This is important when setting up ads on social media platforms like Facebook, Odnoklassniki, VKontakte, and others.
Types of Targeting:
- Geographical: Advertising is shown only to people from a certain area, such as a city or country. For example, if you're advertising a spa center in Bucharest, only residents of this city will see your ad.
- Socio-Demographic: Advertising is focused on certain genders, ages, marital status, etc. For example, if you sell clothes for pregnant women, your ad should be shown only to married women aged 25 and up.
- Behavioral: Advertising is shown to people based on their behavior, such as interests, favorite activities, or previous searches. For example, someone interested in fashion or shopping might be interested in an ad for "Last minute deals for a weekend in Paris."
- Interest Targeting: Ads are shown based on people's interests. For example, if someone belongs to a "Travel" or "Culture" group, they might be interested in related advertising.
If you thought targeting was simple, you were mistaken. It's a tool that requires in-depth analysis and precision in ad setting and delivery.
The Next Good Element for Online Promotion: Advertising Communities
Community advertising is a very effective tool for increasing traffic. It involves product placement in popular communities, groups, or forums relevant to your industry or target audience.
Another Way to Promote: Social Media Marketing Experts
If you can’t handle social media promotion yourself, rely on professionals.
Here we’re talking about online advertising agencies that provide paid services—they create high-quality content, launch well-targeted ads, and carefully select popular communities or groups to publish in.
One such company is the SEOLITTE team. If you need to grow your brand on social media, leave us a message, and we’ll contact you to provide customized and functional solutions!