Social networks are the fastest-growing platforms on the Internet. During the first year of its existence, Facebook received approximately two hundred million users, while television has been gaining the same number for more than 20 years.
Almost the entire population (except for only 15%) has a page on social networks, and this number is constantly growing.
Users of social networks are not necessarily always eager to communicate, some are looking for information there, and business people have long understood that social networks are excellent platforms to promote brands.
If you want to promote your business on social media, read this article where we will give you practical and effective ways to do it.
As in any promotion: the quality of the content - is a major factor that makes the difference!
Any SEO expert will tell you that if the page does not have good content - any colossal ways and efforts of promotion - will not help. Your page should, first and foremost, be interesting to the reader.
To learn more about SEO and social media, read the article: SEO Optimization for Social Media.
How to define quality content?
- The uniqueness of information - the need to share with your visitors interesting, relevant, vibrant, and exciting articles that are not duplicate content in any way (including because it can attract a penalty from the engines. You should never copy the articles from the site or on competitors' blogs. An exception can only be this formula of duplicate publication: the same article should be placed both on the website and on the company's page on social networks.
- Regularity – your blog should be updated constantly. An optimal amount of time is determined, for example, two or three articles per day/week, and you try not to deviate from the plan.
- Virality - publications should be engaging and memorable, they should arouse the desire to read and share with friends. However, do not overdo it, you should not be too obsessive.
Best time to post on different social networks:
| Social network | |
| 1 pm - 4 pm | |
| 5 pm - 6 pm | |
| VKontakte | 1 pm - 3 pm, after 8 pm |
| 1 pm - 3 pm |
The second crucial thing, which is no less important than the first factor of importance - targeting.
Targeting – means focusing your advertising on a specific group of individuals based on their age, gender, location, interests, and more.
This will do when you set up advertising through social networks, such as Facebook, Odnoklassniki, VKontakte, and others.
Types of targeting:
- geographical - advertising will be active only for residents of a certain territory, you can select the city/country. For example, you want to advertise the SPA center in Bucharest - so your ad will only be seen by people in this city.
- socio-demographic - advertising will be active only for certain genders, ages, people with a certain marital status, etc. For example, if you sell clothes for pregnant women, your ad should only be shown to married women aged 25.
- behavioral - advertising will be placed in front of people based on their favorite movements, places, and searches. For example, if a person is interested in fashion, shopping - he is likely to be interested in an offer like "Last minute for a weekend in Paris".
- interest targeting - advertising is shown to people based on their interests. So, people who are in the group "Travel", "Cultures and people from different countries", will be interested in appropriate advertising.
If you thought targeting was very simple, you are wrong. It is a tool that requires in-depth analysis and maximum fairness in ad setting and delivery.
The next good element for online promotion is advertising communities.
Community advertising - this is a very effective tool through which you can increase project traffic. This involves product placement in popular communities.
Another way to promote is to enlist the help of social media marketing experts.
If you can't promote your brand on social media, rely on the professionals.
Here we are talking about online advertising agencies that provide paid services - who create high-quality content, launch well-targeted advertising, and very carefully choose popular communities and groups in which to publish.
One such company is the SEOLITTE team. If you need to grow your brand in social networks - leave us a message and we will contact you to provide customized and functional solutions for you!