In 2024, successful brand communication is done only strategically, being based on some well-defined and impeccably achieved objectives.
We at SEOLITTE offer brand creation services and branding consultancy bundled with dedicated digital marketing. Precisely to ensure the convenience of the clientele, we decided to provide integrated online marketing services with branding and graphic design.
How does the branding service work?
To build a strong brand, we need to understand the needs of the company on the communication side and all the business objectives drawn by the management. We then discover the brand's vision, mission, and positioning, as well as the elements that differentiate it in a competitive market.
Afterward, we outline the brand, emphasizing the points of differentiation, a special approach, and originality.
Here are the branding services we offer:
- Logo design and graphic identity - we focus on neuroscience in determining the right nuances for your business and the identity that would appeal to the established target audience.
- Brand and Logo Manual - we exemplify the correct use of the logo online and offline.
- Product naming - we help you choose sonorous and memorable names for your products to occupy an important place in the minds of your target audience.
- Brand communication and subsequent promotion - we deal with the implementation of branding in the digital environment, whether we are talking about the website, online campaigns, or Social Media Management.
SEOLITTE is the place where strategy takes pride of place. We creatively approach the challenges of your business and come up with good and profitable solutions.
We provide high-quality graphic design and brand book creation services. As every brand that wants to achieve success needs to stand out with distinctive and unique graphic elements, we work with you on your visual identity and establish a brand philosophy that fits you like a glove. Brand creation, logo creation, logo user guide creation - all are part of our visual identity service for your brand. We work side by side to strengthen your brand image.
Here are the activities and elements included in brand identification:
- Logo
- Logo proportions
- The free space around the logo
- The basic colors of the logo
- Use of the logo
- The brand symbol
- The proportions of the brand symbol
- Brand trademark.
From the very first stage, we will create a logo according to modern trends, to increase the degree of brand recognition, and we will also provide a detailed guideline for the logo, to maintain the same style when using it in promotional campaigns, corporate elements, etc.
2. Afterwards, we create the brand positioning strategy together with you:
- Brand History
- Brand Philosophy
- Brand values
- The mission of the brand.
3. Establishing the brand style will also be part of the visual identity service:
- Brand elements
- Fonts
- Examples of using the company's font
- Additional fonts
- Examples of using additional fonts
- Color palette
- Applying the color palette
- Applying watermarks
- Application of graphic images and digital graphics
- Use of photographs.
Your brand book will contain information about the company's vision, mission and goals, target audience, graphic elements (business cards, document templates, email signature, etc.), color palette and typography used for different destinations, image styles, etc.
4. Next, we establish the brand identity presented in advertising materials and the formats that will be used:
- Advertising in the press
- Outdoor advertising
- Non-standard outdoor advertising
- Advertising poster
- Billboard
- Folding
- Business card and brochure.
Rules and Guidelines:
We will determine what your corporate documents and files look like as follows:
- Documentation
- Document templates
- Presentation design.
Then the promotion strategy will be developed, which will contain information about the objectives that we want to achieve at the end of the promotion, the analysis of competitors and the establishment of the target audience, the communication plan and the channels used, etc. After establishing the promotion strategy, the graphic materials that will be promoted will be developed, which will consist of several key visuals in 12 resizes each, for different social platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
Next comes the creation of the marketing strategy:
Elaboration of the marketing strategy for 1 year (the desired objectives, the target audience, the communication plan, and the channels used, etc.).
We also develop the brand's communication strategy:
- Establishing a detailed action plan of the communication strategy: with suggested activities and a monthly calendar;
- We determine the stages of implementing the communication plan: identifying the key target audience and grouping them according to age, social status, interests, preferences, and other relevant factors;
- Establishing communication channels;
- Identification and production of communication materials (slogan, presentation texts, brochures, leaflets, events; budget setting);
- Establishing indicators for monitoring the communication strategy;
- Evaluation of the effectiveness of the communication strategy.
Call us at +373 69 809 235 (Moldova), +40 721 536 067 (Romania) or leave us a message at info{@}seolitte.com, and let's create a perfect visual identity for your brand!