Let me ask you a question first: Do you take the word “tag” seriously in the management of your website? If your answer is “No”, then our advice is to change something because - directly or indirectly - the tags you are using define your web page from a search engine’s point of view.
For example, title tags - meant to concretize the title of your web page – play a significant role in the result a user gets when looking for something in the search engines.
Title tags appear just as a result of someone’s search.
That’s why the way it is written plays an important role on the traffic your website will get.
But how do you write a Title Tag?
There are no set in stone rules for it and the style can differ a lot from a site to another, depending on what it's about, but there is some useful information that we can find. A Title Tag of a page has to represent a brief and definite description of the page’s content. It should be descriptive, but not a duplicate of the content on the page. Its length should not exceed 70 characters, in order to make itself clear for users who want to click it - in other words, a short and conclusive summary.
The Meta description is also an important HTML element, which describes your web page content.
It appears under the URL of the page when looking through the search engine results, but it also appears when people share your content on social networks. To be clear and visible in the search engines, the Meta description should not exceed 160 characters, even though there is no issue if it is shorter. Sometimes, having a shorter message, delivers the information in a better way .
Why does it matter and why should we pay so much attention to it? Well, being the first description of our content, it has to catch the attention of the reader; the Meta description of your web page can contribute in giving the user the first impression on whether your web page is worth checking out or not.