SEO marketing is a type of marketing that aims to position websites in search engine rankings.

What components are included in SEO marketing?

SEO marketing is a component of digital marketing that involves optimizing websites and web pages to appear for relevant keywords in the rankings of major search engines. Like in Google search results.

These placements include both rankings of digital assets owned by you (website, landing page, profile on social networks) and rankings of informative articles designed about you or your business (such as interviews, podcasts, or news commercials).

And when we say ranking for relevant keywords we mean queries, phrases, and combinations of words that mean services/products or articles; and information of the website in question. So, SEO marketing aims to get the best possible rankings on these queries. This is to obtain quality leads from Google: if it is an online store, or established readers if we are talking about a news site or blog.

In other words, through SEO marketing we more easily reach the main objective of the site's existence. Thus, we can perform our day-to-day activity with less effort than resorting to intrusive promotion techniques, such as in the case of direct marketing (ie cold calling or e-mails).

So, in SEO marketing you work according to the following workflow:

• Technical, content, and functionality analysis of the site.
• Analyzing keywords and deciding on words relevant to the business, a list that will later be used in SEO optimization.
• Research the competition claiming top positions on the same keywords.
• On-page SEO optimizations (updating content, improving site operation and speed, improving the site's appearance.
• Off-page SEO optimization (creating relevant backlinks by publishing articles, guest posts, and ads).
• Content strategy design and implementation – including blogs, social media, press releases, videos, and more.
  Tracking and reporting results.

What tools are used in SEO marketing?

• SEO audit tools: ahrefs.com, semrush.com, woorank.com
• Keyword analysis tools: Google Keyword Planner, https://keywordtool.io/, https://mantools.com/kwfinder/, https://keywordsheeter.com/
• Daily organic ranking monitoring tools: ahrefs.com, semrush.com, advancedwebranking.com
• Site loading speed analysis tools: https://pagespeed.web.dev/, https://tools.pingdom.com/
• Google Search Console: https://search.google.com/search-console/about
• Google Analytics: https://analytics.google.com/analytics/web/.

Why is SEO marketing more advantageous than other promotion methods?

Through SEO we ensure that our website receives a constant stream of potential customers. It's about those prospects who look for us on their own in search engines. People who need what we have to offer search for these services or products using Google and land on our site. And, once it is well organized and convincing, the potential client leaves a request for an offer or calls us to request a quote. Yes, this is how you get RFQs without actively looking for customers yourself.

Thus, SEO marketing is a native, non-intrusive promotion method that comes to help the potential buyer. The advantage is that it happens precisely when that buyer requires certain products and services. Precisely for this reason, the conversion rate of SEO at the global level is 14.6%, about 7 times higher than that of print advertising.

Here's what SEO statistics say:

• 49% of marketers report that of all marketing channels, organic search has the best ROI (source: Search Engine Journal).
• 53% of US consumers say they look for information about products/services using a search engine before deciding whether or not to buy (source: Google).
• Google organic search is responsible for 59.2% of all website traffic in the world (source: Sparktoro).
• 46% of all Google searches are actually about local information. And 50% of consumers who performed a local search on their smartphone also visited the physical store (source: safaridigital).

I hope I have already convinced you that SEO marketing is extremely important and relevant. It can bring the following: sustained increases in website visitors, quality organic traffic, potential leads, and loyal customers. If you also need an SEO strategy for your website, don't hesitate to contact us at info{@}seolitte.com or call us at +373 69 809 235! We take care of the rest.