Do you want to start making better and better sales? Then this article is for you. We'll review customer typologies and how to speak the customer's language, depending on the category they belong to. Some basic rules on which to focus your interaction with potential customers: Give them space, don't "get into their soul" as […]

CMS platforms are content management systems for creating websites and managing their content. The platform is installed on a server connected to a domain name. The existence of these CMSs ensures that site content management is done through easy-to-use, accessible tools that do not require much programming knowledge. Another advantage is that a CMS saves […]

Google Discover is an invention of Google, designed to serve people content of interest in chronological order (with an emphasis on the newest), without being asked. It appears in the Chrome window on mobile devices and is a great opportunity to show your content to people with an affinity for the topics you cover. So, […]

The pandemic, the war, inflation, and the energy crisis have all marked the behavior of the online consumer. These contexts dictate the needs in the market today, but they can also show the growth and adaptation trends necessary for your business in a new reality. Knowing them will help you be flexible as a business […]

Instagram recorded an impressive 2 billion monthly active users. Such a successful platform can and should be used as a sales-generating tool for businesses in various niches with a professional Instagram account. We are talking about a visual platform, with a lot of emphasis on quality images, where authentic photography sells. Starting from this truth, […]

Digital marketing represents the creation and dissemination of content on digital communication channels: websites, social networks, mobile applications, email, etc., and promoting that content using a wide variety of paid media or owned media strategies, such as SEO, SEM, pay-per-click advertising, content distribution, social media, and email marketing. The Importance of Digital Marketing Is Given […]

Definition: A promotional campaign is a series of advertisements that use various marketing tools to share similar messages to promote a business or event. A promotional campaign is part of a company's overall marketing campaign and is usually intended to inform the company's target market of a product/service launch, company expansion, or a special brand […]

Have you heard of the word trigger? Maybe you bumped into it when you went to a therapy session or perhaps in some Hollywood production. This word is increasingly used in the media space and emphasizes situations where a specialist uses certain influence mechanisms to "catch" the consumer or potential client in their sales funnel. […]

Digital marketing is a field in which things change rapidly, from one day to the next, and to keep pace, you must be constantly informed. At SEOLITTE, we focus on quality, documented information; that's why we have a library to which we are constantly adding the newest book titles. We decided to recommend good books […]