Surely you have already heard that SEO is very effective and that it is a must for your website in 2024. But how do you understand that the SEO activities started have brought results for your website? How do you measure the effectiveness of SEO campaigns? In this article, we discuss measuring the impact of […]

We know this question may sound strange to you, and you may not have heard of this concept yet, but marketers are increasingly talking about the need to streamline the information selection filters that reach potential customers. It's just that, regardless of the work and effort put in, mostly, consumer behavior directly depends on the […]

What is Off-Page SEO? Promoting and increasing the popularity of a website by: writing and publishing advertorials getting banners relevant links for the given site partnerships etc.  These backlinks are built with maximum care (according to a special plan) and the quality of the links thus obtained is monitored. What is Off-Page SEO? 1) getting […]

What will SEO be like in 2023? If you came to this article by searching on Google, then don't worry, SEO will not die even in 2023. I mention this fact because I'm sure that in the search results, you also found a few: "Why is SEO dead?". I want to give you some good […]

Rand Fishkin - co-founded Moz, a company that focused, at its beginnings, exclusively on SEO. Rand has been in this field practically since its inception. Fishkin especially became known for Whiteboard Friday - an educational and funny YouTube show about SEO, with weekly appearances. 2. Brian Dean is the orchestra man behind Backlinko.com, a very […]

1. Content marketing This working technique aims to create only such content that both search engines and potential buyers/customers will need constantly. It’s about: deep analysis; researches; case studies; well-documented information; interactive articles; very easy-to-understand schematics and diagrams; infographics; and so on. 2. A/B testing for the website An A/B test is an experiment that […]

It is probably no longer a surprise to you that in SEO the results do not appear as soon as you start to optimize, but in about 4, 6, or months. Of course, sometimes you don't have the patience for this, other times you may not have the luxury of not having sales for such […]

In this post-pandemic, businesses must move online if they haven't already. And from online, those businesses that will increase their visibility and, respectively, their incomes, will gain, being closer to their customers, feeling their needs and necessities up to date. Let's not forget that we live in a constantly changing world and that consumer behavior […]

1. Favicon optimization It's shown on mobile and can influence the click-through rate if it looks good. Having a good favicon can make a difference to CTR if you get it right, maybe minor but important. 2. Optimizing breadcrumbs What it is in your best interest to do is to make sure that Google displays […]