April 30, 2021

Alina Hasnaș

How to effectively promote a site?

What are the best methods of promotion for your website? What can you do to drive traffic growth? Some of the promotion methods you already use; others you wanted to apply, but perhaps you forgot about them; there are also those you haven't even heard of. This article is designed to take you deeper into techniques to promote a site online for free and beyond.

We try to provide you with the basic information and the most affordable and effective online promotion methods.

SEO optimization

The most important and inexpensive method is to rank high for the right keywords in search engines. Search engines send crawlers (sort of "web spiders") to index the content of your page. So let's start by stating the steps that will prepare your web page for optimal indexing. The key is not to cheat search engines, but to leave clues about the content of your page. This approach is called "search engine optimization" (SEO).

How to effectively promote a site 2023
1. Write a keyword-rich page title (refers to the SEO title tag)

Write a descriptive title for each page - rich in the keywords you want users to find you for, using 5 to 8 words. Eliminate as many "filler" words as possible from the title, without losing the semantic construction. Encourage users to click on a headline by making it a little more challenging. Use your keywords along with your company name on the main page of your website. Remember that this title is your identity in search engines. The more relevant the keywords in the title, the more likely the search engine will correctly understand what the page is about.

2. Include keywords in headings (H1, H2, H3)

Search engines consider keywords that appear in the page title and subheadings to be important to the page, so make sure they appear in the headers.

3. Place your keywords in the first paragraph of your text

The search engine expects the first paragraph to contain important keywords for the document: where most people write a brief introduction to the content. But in no case are we talking about the artificial placement of keywords. More is not always better! The keyword density that Google welcomes is 1.5-2% (about 8 keywords per 500 words per page), so don't overdo it.

best ways to effectively promote a site 2023
5. Include descriptive keywords in the ALT attribute of your images

This helps make your site more accessible to visitors and gives additional clues to search engines about what's in that image. The ALT attribute allows your images to rank higher in Google Images search results.

6. Use keywords in hyperlinks (in anchor texts)

Search engines look for indexes in the center of your page. When they see hyperlinked words, they are considered potentially important.

7. Make sure your navigation system is search engine friendly
Do you want search engine bots to find all the pages of your website? JavaScript and Flash navigation menus that appear on hover are useful for humans, but search engines don't read JavaScript and Flash very well. Therefore, add JavaScript and Flash menus only with regular HTML links at the bottom of the page, making sure that there is a chain of hyperlinks leading the search engine "spider" from the homepage to every page on the site- your
Some content management systems for online store promotion generate dynamic web pages, often recognizable by question marks in URLs followed by long strings of numbers or letters (parameters). Overloaded search engines have trouble parsing long and parameterized URLs and can't identify them. If you realize that the search engines are not indexing the inner pages of your site, you should rewrite the URLs.

How to effectively promote a site: best tools

Social Media (Promotion on YouTube, Facebook)

The next type of website promotion comes from the realm of social media, where people are encouraged to interact with each other and respond to ads and comments. You should recognize four types of social networks: blogs, social networking sites, social bookmarking sites, and forums. Don't be upset if the distinctions between types of social media tend to blur. Social media helps you promote your website by sending direct traffic, creating links to your website, and generating information about it.

1. Start a Business Blog

Want to get backlinks to your site? Start a business blog! If you provide great content such as reactions to industry events - users will most likely be more active and your popularity will increase. Consistency and attitude are the key elements here.

2. Be part of the social media community

Among the best online communities for business are Facebook, Instagram and Twitter. In addition, it is possible to participate in a community of social bookmarks, where members share information about sites or news. You can usually place a link to your website in your profile, but the biggest result comes when other people mention you (drive traffic to your website).

A kind reminder, don't join a community to spam or talk endlessly about your business. As in any community, you need to listen, comment, and make a valuable contribution.

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