SEO analysis tools - free, paid and with free trial

It is certainly no secret to you that SEO optimization includes the use of a wide suite of free and paid tools. Each stage of the SEO process requires dedicated tools and is carried out according to a well-established workflow. We set out in this article to reveal to you top SEO analysis tools that you probably haven't used yet. But they can add a lot of added value to your SEO audits and reports.

Lesser known SEO analysis tools

An extremely powerful tool with extended functionality even on the free version, very useful for measuring SEO impact and more is BuiltWith. You already know that for an effective SEO, you must not neglect the structure of the site. With this free tool, you can get information about the structure of any site. Namely – what technologies were used in the creation of the site and what extensions were installed on it? It is a good solution to spy on competitors and find out where they win and lose.

SEO analysis tools - builtwith

Another vital tool for performing quality SEO as well as measuring site improvements is the Woorank Chrome extension. It performs a very detailed on-page SEO audit and shows you what improvements your website needs to make for better SEO performance.

In addition to its technical reports, Woorank also offers a broader feature based on other popular SEO indicators as well as Off-Page SEO indicators.

The next recommended tool is ScreamingFrog. We're talking about an "SEO spider" - software that crawls through a site entirely. In other words, it starts at your site's home page and then "visits link by link" until it compiles a list of metrics about all the pages on your site. In general, the activity of this software resembles that of a search engine. It uses the existing links inside a site to index all its pages.

This tool can crawl up to 500 URLs in the free version (but has no limits in the licensed version) and analyze the sitemap to show all its indexing errors.

Lumar is another "SEO spy" that crawls all the pages of the site, also analyzes backlinks, and analytical data. Much like Google Analytics does. Likewise, DeepCrawl monitors the overall quality of the site across multiple domains and reports any errors that occur.

Lumar is also useful in improving user experience. It identifies unique pages, duplicate pages, and URLs with errors, that have not been indexed by search engines. All these errors can be fixed. And the improvements once made can radically change both the user experience and the ranking of the site at the top of the results.

Traffic and competition SEO analysis tools

Similarweb is primarily a competitor traffic analysis site. Here you compare the traffic and performance of websites and analyze the promotion strategies of different brands. Similarweb is a digital intelligence software platform that aims to:

Estimated website and app traffic. With this tool, you can get an overview of the trends and dynamics of your niche. Also here you can see various sales and investment opportunities.
Page performance on various online communication channels: Social Media, SEO, Google Ads, etc.
Site performance and positioning on various keywords relevant to the business.
The values, dynamics, and characteristics of the audience, as well as the behavior of the target customer.

SEMRush is a comprehensive keyword research and competition analysis software. Also with SEMRush, you can analyze the competition vs. your website on SEO, SMM, and Google Ads channels. The tool is used to find out the positions of competitors in search engines. As well as how much traffic they get from these placements. Then, a lot of details about the On-Page and Off-page SEO strategy used by competitors, the competition's values, and investments in paid advertising, backlinks, etc.

It is probably the favorite SEO tool of digital marketing experts around the world.