January 18, 2023

Alina Hasnaș

SEO Expert Qualities: How Do You Know This Job Fits You?

It is true that recently promotion agencies, freelancers, and so-called online marketing specialists appear like mushrooms after the rain, invading the market with all kinds of offers and services of various quality. But, as each of us has our person and individuality, it is with the job of an SEO specialist: you need certain character traits to do quality SEO.

Qualities of the SEO Expert

  1. Patience: if you know you're a loser when it comes to patience, SEO will give you big headaches, or waiting 6-9 or even 12 months to see the results of your work is not for everyone. You also need to have a strong psyche to go for the chosen SEO strategy, even if the results are slow to appear, as long as you have a mentor to guide you, or you have work experience and know that your activities and actions on the side of SEO brings results, you just have to be patient for them to appear, over time.
  2. Attention to detail: If you are a perfectionist by nature, who knows that the devil is in the details, then SEO will bring you a lot of professional satisfaction. Why? Optimizations are about many small changes that, taken together, have a huge impact. Optimization is often about fine-tuning.
  3. Analytical thinking: The job of an SEO specialist involves a lot of work analyzing the competition, the keywords, the market, the avatar of the clientele, the health of the site you are working on vs. competitor websites, etc. Based on all these analyses you can choose an SEO strategy that will bring the best results, in the shortest possible time.
  4. The ability to work under conditions of uncertainty: yes, search engine algorithms are not public, and only parts of them are known. Yes, you have to test, through trial and error, until you find the working formula that works for the market you operate in, exactly in its current conditions of competitiveness and maturity.
  5. The desire to see results: if it is important for you that your work not only be but bring tangible results to the clientele you serve, SEO will bring you a lot of joy. Your work will bring qualified leads for many years to the sites you have worked hard on. Compared to jobs where presence is all that matters, in SEO your efforts have precisely measurable results. This can be both a motivation and a challenge for you to keep growing.
  6. You love marketing: Don't be naive to think that SEO is just a technical job, which once you've set meta tags and acquired backlinks, will bring you results. This is quite a creative job, where you have to work with a copywriter to produce attractive content for the target audience, where you have to structure the site for effective optimization of the conversion rate, you have to analyze the customer's journey on the site, discover bugs and problematic moments of visitor interaction with buttons and forms, etc. Plus, month after month, you need to come up with interesting advertorial topics and blog posts that will be consumed. In addition to the direct observations you make about the site and the niche you work in, you must constantly study marketing - both classic and online, to keep up with the methods of attraction, as much as possible. results, of potential customers.
  7. You are not afraid of IT concepts: yes, as an SEO specialist, you will also have to carefully analyze the source code of a site, to detect its possible errors. You'll also have to give assignments and check the work of programmers, who are known to have a wooden tongue and aren't too open to taking assignments from marketers. So you will have to present yourself as extremely professional and knowledgeable.
  8. You know how to communicate: SEO is a team effort, where you work with at least a copywriter, a designer, a programmer, a link-builder, a marketing director, a targetologist, etc. With all of you, you have to be assertive and well-organized in communication, to get results for your clientele!
  9. He is persuasive: Often in SEO communication is the key to getting the best backlinks, or the better you relate to others, the easier it will be for you to get those popularity signals that are so important to your site for beautiful results.

Have you decided that SEO is really for you? Then don't waste any more time and sign up for an SEO and Digital Marketing course now!

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