Online Marketing: How Do We Distinguish A Productive Strategy From A Blunt Lie? The first thing we can tell you is that a good marketing strategy cannot be a lie, a lie, it is always a price to pay. However, nothing is "born" ready-made. Everything is shaped and worked to the required final product.

In other words, have you ever left home thinking you were going to buy something and bought something else? Did you then happen to say that you were tricked? Probably yes. But you weren't lied to at all, you just made a choice - yours - which you either enjoyed or not. The world of products (of whatever nature they may be) is crowded, like Bucharest at eight o'clock in the morning. Here you will ask yourself, what should you do as an entrepreneur, or owner of an online store, once you have reached the point where you have to choose a marketing agency? You must initially include intuition and the ability to analyze coldly. Then arm yourself with all possible information about future partners.

It is also essential to clearly define your goals. And then to make sure that the chosen agency will cope.

Who we are why did we decide to give you this information?

The SEOLITTE team is an SEO and Digital Marketing agency with over 7 years of experience. We aim to deliver quality and efficient promotion services for websites and online businesses.

We offer digital promotion services in Romania and the Republic of Moldova: SEO services, Social Media Marketing, Google Ads, SEO copywriting, and others.

We take care to use the highest-rated online analysis tools. Plus, let's create detailed reports and present the results to you in a very transparent way.

We decided to elucidate the aspects related to a question that we have heard quite often during our work: what are the reasons why entrepreneurs allow themselves to be lied to by marketing companies? Let's make some light together:

• Clickbait headlines;
• Case studies presented from a single point of view;
• Segmented Content Marketing Strategies;
• Lying by omission and unilateral presentation of information;
• Misguided expectations from the marketing team;
• Expectations solely focused on sales;
• Expecting instant results;
• Operating with quick and superficial solutions;
• Implementing new tools without a clear strategy.

So in the end, all these activities do not bring any of the expected results, but on the contrary, waste time and money. And you arrived exactly at the point where you left. It's just that a few months have passed and you have a few thousand euros in the company account...

Here, not only the companies that turn to digital marketing agencies with such work techniques have to lose, but also the agencies themselves. Along with the unfounded promises and interpretable reports they issue to clients, they get short-lived collaborations as a package. Plus, a lot of negative feedback from entrepreneurs. Nobody canceled the boomerang effect.

What questions to ask yourself as a recipient of online marketing services?

If you have already concluded a contract for the provision of services with an online marketing agency and you want to find out how profitable it can be and how much trust you can have in that agency, I have prepared a series of questions below that will help you form a pretty clear picture of your provider's activity:

• Has the agency created a Business Manager account on behalf of the Business?
• Has the Agency opened an Advertising account on behalf of the Business?
• Does the business have direct access to the Business Manager and Advertising Account or not?
• Has the agency installed the Facebook Pixel on the site?
• Who does this Pixel belong to?
• What account were the Audiences created from?

Do the resulting answers reveal new questions? How much longer do you have to believe in words and do business on trust? Here are the three most used techniques of telling only half the truth in the agency's communication with your business:

• Facebook offers facilities and discounts to our agency;
• If we manage larger budgets, we apply secret work technologies;
• We offer PDF/E-mail/Excel Reports, without direct access to the advertising office.

The most common problem is that the agency owns the admin rights and does not want to give them to the contractors. Many businesses lose their pages simply because of inattention at the start.

At the end of the collaboration, the agency must keep strictly the money for the services rendered and the experience gained, but not a penny more.

How to take control of your digital assets back into your hands?

It's time to stop thinking in terms of tools but in terms of results. In other words, it replaces thinking in short-term tactics with medium- or long-term strategies.

Here are some concrete measures, that you can apply, to take the situation under control: stop the campaigns, create the Business Manager account, create your advertising account, create and install your own Facebook Pixel on the site, create your audiences, give the agency access to the assets yours and renew the collaboration.

If you have reached this far, it means that the information provided by us was certainly interesting to you. And if your collaboration with a marketing agency has failed or is still not bringing results, it's time to change your partner in your promotion strategy!