A good marketing strategy cannot be based on deception—lies always come with a price. However, nothing is "born" perfect. Every successful campaign is carefully shaped and refined to achieve the desired outcome.
Have you ever left home intending to buy something, only to end up purchasing something completely different? Did you feel like you were tricked? Probably. But in reality, you made a choice—one that you either enjoyed or regretted.
The world of products and services is crowded, much like Bucharest at 8 a.m.. So, as an entrepreneur or online store owner, how do you choose the right marketing agency to partner with? You must:
- Use intuition and cold analysis when selecting an agency.
- Arm yourself with all the necessary information about your potential partners.
- Clearly define your marketing goals and ensure the agency can deliver on them.
Who Are We and Why Are We Sharing This Information?
SEOLITTE is an SEO and Digital Marketing agency with over 8 years of experience. We specialize in website promotion and online business growth through:
We use top-rated online analytics tools and provide detailed, transparent reports to our clients.
One of the most common questions we hear from entrepreneurs is:
Why do so many business owners fall for false promises from marketing agencies?
Let’s shed some light on the common tactics used to mislead clients in digital marketing:
- Clickbait headlines
- One-sided case studies
- Fragmented content marketing strategies
- Lying by omission
- Unrealistic expectations
- Over-promising instant results
- Superficial, quick-fix solutions
- New tools are implemented without a strategy.
These deceptive practices often lead to wasted time and money—months pass, thousands of euros disappear, and businesses remain exactly where they started.
However, agencies that operate this way also suffer—their misleading tactics result in short-lived collaborations and negative feedback from clients. The boomerang effect is real.
How to Evaluate the Agency Managing Your Online Marketing?
If you've already hired a digital marketing agency and want to assess its performance, ask yourself these key questions:
- Did the agency create a Business Manager account on behalf of your business?
- Did they open an advertising account for your business, or are they using their own?
- Do you have direct access to your Business Manager and ad accounts?
- Has the agency installed Facebook Pixel on your website? If so, who owns it?
- Which accounts were your target audiences created from?
If the answers raise new concerns, it's time to stop relying solely on verbal promises and demand full transparency.
Common misleading tactics used by marketing agencies:
- “Facebook offers special discounts and facilities to our agency.”
- “We manage larger budgets, so we use ‘secret’ marketing technologies.”
- “We provide reports via PDF, email, or Excel—but you don’t need direct access to the advertising platform.”
The biggest issue? Many agencies retain admin rights and refuse to give them to their clients. Businesses lose control over their digital assets simply because they were not vigilant at the start.
At the end of a collaboration, an agency should keep only the money for the services rendered—not a penny more.
How to Take Control of Your Digital Assets?
It’s time to shift your focus from short-term tactics to long-term strategies.
- Stop all active campaigns
- Create your own Business Manager account
- Set up your own advertising account
- Install your own Facebook Pixel on your site
- Build your own audience lists
- Give the agency access to your assets instead of letting them own them
- Only renew collaborations under transparent conditions.
Final Thought: Is It Time for a Change?
If you’ve read this far, you’re interested in ensuring your digital marketing efforts bring real results.
- Is your current agency failing to deliver?
- Are you still not seeing results?
Then it’s time to switch partners in your marketing strategy!
Call +373 69 809 235
Email info(@)seolitte.com
Let’s take your digital marketing to the next level!