Online Business Promotion is a task as creative, and complex as it is challenging. Some messages, while well-crafted, don't resonate online. Sometimes the budgets are inappropriate, in other cases, the chosen promotion mix does not match the avatar of the clientele. Thus, promoting yourself online means not only having an ad that brings results in engagement and impressions, but also managing to build a base of leads and, of course, loyal buyers.
At the same time, it is good to understand that the more competition for advertising space in the digital environment increases, the more the messages and advertising campaigns will have to be better, better targeted, and bring results from every dollar invested in promotion.
Online business promotion: here are some ideas that will bring you decent:
- Promotion through content marketing - you are probably already familiar with the concept of content marketing. Since the pandemic and working from home, there has also been an attempt by brands to empathize with their avatar. Thus, they strived to provide really useful and good information to put into practice. There were times when selling aggressively was considered unethical and then informing the clientele flourished. Thus, content is currently a guarantee of the quality of digital promotion.
Why is content marketing so rarely used though?
Updating content takes a lot of your precious time. Unfortunately, we cannot pause other activities, just to update the content or add a certain factual background to it. Using content marketing is a highly effective mechanism that yields long-term results. It can ensure the consolidation of your business through the prism of customers and loyalty.
Content marketing ideas:
- Contests and giveaways - especially if you're just starting or looking to grow your audience. Moreover, contests based on content creation are a great idea to generate UGC. An example would be using a special hashtag or tagging friends in the comments. We can also talk about interaction with influencers here. Micro and nano influencers will continue to be important, that is, those who have an active, niche, authentic, and engaged audience.
- Promote your business online through events - you get photos and videos from offline/online events and meetings organically, thanks to the unique experience you provide to your audience.
- Using affiliate marketing and partnerships - in digital marketing, partners can make the difference between quality brand awareness, and conveyor belt sales - on the one hand; and unsuccessful - on the other. Marketing today is increasingly based on mutually beneficial partnerships and alliances.
Alte idei creative pentru promovarea afacerii online ca la carte:
- Remarketing - have you ever seen an online advertisement for a website you recently visited while surfing the Internet? This is how remarketing works. Remarketing (aka retargeting) is the process of showing targeted ads to people who have previously visited your site or otherwise interacted with your brand. It's an incredibly powerful tool for tracking the 96-98% of people who come to your site but don't make a purchase. Because these visitors already know your brand, they are more likely to convert than a random stranger on the internet.
- Online business promotion through e-mail marketing - it means a well-designed and well-executed email marketing message. It reminds past and existing customers as well as prospects to visit your website. Plus, it gives them incentives to do it. Email marketing has a return on investment (ROI) of $42 for every $1 invested. And more than 60% of consumers say they enjoy weekly promotional emails.
- Video blogging and product video - did you know that videos make up 82% of all online traffic? People are much more likely to buy after watching a video review or tutorial about a particular product. And live streams are incredibly popular with consumers. People now spend three times more time watching live video than watching it means a well-designed and well-executed email marketing message. It reminds past and existing customers as well as prospects to visit your website. Plus, it gives them incentives to do it. Email marketing has a return on investment (ROI) of $42 for every $1 invested. More than 60% of consumers say they enjoy weekly promotional emails and pre-recorded videos. So, these trends will only increase. 88% of users say that video helps them make a purchase decision. And social media videos generate 1,200 more shares than text and images—combined.
If you need a hand with the online promotion of your business, we can help. We have more than 7 years of experience in digital marketing! Call us at +373 69 809 235 (Moldova), +40 721 536 067 (Romania), or leave us a message at info@seolitte.com.