A well-designed and well-executed email marketing message reminds former and existing customers, as well as prospects, to visit your website and gives them incentives to do so. At the heart of any successful email marketing campaign is customer retention and relationship building, and we set up every email marketing campaign with this ultimate goal in mind. By staying on top of your customers' minds, you significantly increase the likelihood that when the time comes for your subscribers to make a purchase, they will choose you over your competitors.
If your email subscriber list is full of inactive subscribers, we will need to take some time to clean it up to get the best results for your email marketing campaigns.
Why should you choose promotion through newsletters?
- It has a Return on Investment (ROI) rate of $42 for every $1 invested.
- 60% of consumers say they enjoy weekly promotional emails.
E-mail marketing + SEO promotion on Google - a successful approach in online promotion
The combination of SEO and Email Marketing is based on the transfer of content from emails to the website and vice versa.
Advantages of this approach in digital marketing
- Traffic to the site is increasing, as well as the number of engaged users who click, comment, and share the posts.
- No. of subscribers is increasing as they see quality content on the blog/site and subscribe to the newsletter.
- Results are also obtained on the link-building side: the Newsletter can be used to encourage users to refer to the posts found on the site.
- You get more engagement: Including the link from the posts in the newsletter makes the user return to the site and get involved in commenting and sharing the posts. A low bounce rate and a long time spent on the site are factors that show the authority of the site to the search engine.
- It also does Content Promotion indirectly: It deals with the promotion of new content created by the blog or on the website, through the newsletter.
Optimizing email campaigns. SEO Friendly emails:
- Using content that is optimized with keywords;
- Adding relevant links in the email text itself;
- Optimizing the text and Headings - subject line as catchy as possible + on-page SEO techniques such as including keywords in the text; H1, H2; anchor text optimization; adding the ALT attribute for images;
- Including links to social media channels – using buttons with CTA for the content to be shared on social media as well;
- Creating LPs for email campaigns;
- Optimizing Emails for mobile devices (MailChimp offers the possibility for emails to be initially tested for mobile devices as well).
What content can be sent through email marketing?
- Trigger emails to collect potential leads to include in your active customer list.
- Seasonal and holiday emails - seasonal offers, seasonal discounts, and gift suggestions.
- Useful niche tips where your products will also be promoted.
To make life easier for consumers – messages segmented to specific audiences. - Articles and mini video tutorials of the "Before/After" type that demonstrate the effectiveness of the products sold by you.
- Announcing new products and presenting them. The news of the season.
- Voucher emails for repeat purchases.
If you need a helping hand or advice for promoting your business through newsletters, we can help you. We have more than 7 years of experience in digital marketing! Call us at +373 69 809 235 (Moldova), +40 721 536 067 (Romania) or leave us a message at info@seolitte.com.