SEO Consulting

Do you have an in-house SEO specialist, but you're not sure about the work they do? Are you doing SEO, but the results are a bit slow? Call the SEO consulting team at SEOLITTE. Our analysis will be hourly and will show you the weak points of your business so you can scale your business online.

We will examine your entire website to detect possible SEO errors. These are architectural errors, user-friendliness errors, and technical errors. All are analyzed in detail, according to search engine ranking criteria.

What types of SEO analysis and consulting can we help you with?

SEO Strategy – A comprehensive SEO strategy allows digital marketers to apply the most powerful SEO tactics. It happens in a consistent manner that generates the best results in the shortest amount of time. SEO strategy also helps digital marketers align their SEO campaign goals and daily activities by maintaining the most important factors that support the campaign goals. The strategy we create will contain the goals you set for yourself on the SEO side. For example: doubling organic non-brand traffic in 12 months, or beating a certain competitor in Google. An analysis is required to establish the existing potential, so that later it is easy to deduce the objectives of the SEO campaign. We do this so that there is a balance between the available budget, the required effort and the impact on the business side.

The components of a complete SEO strategy:

– On-page SEO: this stage focuses on the content of a website and how to optimize it, in order to position it as best as possible in the SERP for certain keywords;

– Off-page SEO: this stage represents the process of affiliation with external references (backlinks) with SEO authority to improve the positioning of a site in the SERP;

– Technical SEO: This stage focuses on the architecture of a site to help search engines access, interpret and index that site.

Once the SEO audit is ready, our team will outline an improvement plan, starting with what would have the biggest impact in the shortest amount of time.

Competitors' analysis - who are the site's competitors from an SEO point of view. Here we are also talking about situations where we identify players that the client does not perceive as competitors, but who have good SEO visibility. Here's what information we'll provide you about your competitors:

the most relevant publishers for the topics reached (information needed later, in the linkbuilding campaign);

what SEO optimization goal does each competitor have;

what are the keywords for which each competitor appears in Google;

what is the traffic attracted by each competitor in Google organically, on the set of keywords chosen;

what is the backlink profile of each competitor.

Providing a personalized guide to setting up Google Analytics and Google Tag Manager- Google Analytics is the most powerful web data measurement and analysis tool available today. We will give you explanations about GA reports, annotations, objective settings. Understanding the structure of GA reports and assisting you in the initial set-up, as well as interpreting the most important data from Google Analytics.

Pre-launch site analysis – we'll make sure your site has the basic SEO arsenal. It would be about well-structured URLs, correct formulas for setting meta tags, recommendations for the use of keywords. Here are the elements that the site pre-launch analysis will include:

The volume of searches in your niche and the level of consumer interest in your business;

Concerns of potential customers;

The difficulty of ranking at the top on the most competitive keywords (the level of competition in the SERPs);

Opportunities to outperform competitors in your niche.

Phases of site pre-launch analysis:

(Phase I – strategic) – Steps taken:

Competition study and online business niche study. At this phase, the target audience is identified, the goals that the public has when they visit the site are determined. This is also where the functional requirements of each user are established (what they are accessing the page for, what they are looking for, for example: they are looking for a message box to contact a store representative, etc.).
Analysis of specific keywords for service/product groups. Then there is the grouping of keywords per page of the site.
Establishing the site architecture with a focus on marketing. At this stage you get suggestions for creating new categories and subcategories that will contain new keywords that you can rank for in Google.
Facilitating correct indexing by Google by setting SEO tools such as Sitemap.xml, Schema.org, etc. You can't do effective SEO optimization for your website if you don't pay maximum attention to website indexing. Schema.org and Sitemap.xml will make search engine bots analyze the complete structure of your site and permanently increase its indexing speed and quality.
Building a long-term strategy to deliver SEO results along the way. Such a strategy will help your website maintain its positions even after a year after the SEO works have been implemented on the website.

(Phase II – operational) - On-Page SEO:

In the second phase of SEO actions we talk about an analysis of the site's accessibility. To make sure that Google will crawl your website correctly and to see the level of UX (User Experience), you need to answer the following questions:

1. Are the pages and content on the site accessible to search engines?

2. Is the content accessible to the general public, across all devices and browsers?

3. Do the website pages load quickly on all devices (smartphone, tablet, PC, etc.)?

4. Is the design, user interface and experience pleasant and easy for all users?

Here is what On-Page SEO works are done at this stage:

Setting up statistical and impact analysis/tracking tools (Google Analytics; Google Search Console, etc.).
Creating Open Graph tags.
Creation and implementation of appropriate meta tags (title, meta descriptions).
Creation and implementation of Anchor and Header Texts (H1, H2, ..., H6).
Optimizing images, creating and adding ALT texts.
The basic suggestions regarding site speed optimization. At this stage, the SEOLITTE team comes up with tips that are sent to developers so that they can improve the website's operating speed, for all devices.

Website redesign consultation – which is also called information architecture audit. We will ensure that the site navigation structure is SEO friendly and that the internal linking structure maximizes its SEO potential. We will modify 10-50% (sometimes more of the website), relying on keywords and building an architecture that is understood by Google. The structure and organization of content in pages will allow the creation and correct setting of the most important SEO tags. This will favor the correct indexing of the site by the Google search engine from the start.

Keyword analysis and keyword predictions - we'll analyze your keywords using our keyword analysis tool. It is conducive to estimating the amount of traffic / leads / sales that can be obtained by improving the position of each keyword. Keyword analysis starts with the compilation of several lists of business-relevant words and phrases (approx. 300-500). For a better understanding of the topics to be covered, these words are grouped by topic. So that for each topic separately we can estimate elements such as:

- the degree of visibility of the site in the organic results in Google;

- the position occupied by the site in Google for each individual term;

- the average volume of searches per month;

- seasonality related to search volumes;

- how searches are distributed per device (desktop vs. mobile);

- the variation in the volume of searches compared to last year;

- the degree of SEO difficulty of the keyword (keyword difficulty);

- what SERPs we have (images, video, news, ads, etc.);

- the average cost in Google Ads for promotion on the selected keywords.

SEO Audit Report and SEO consultancy during its implementation: contains the technical and functional analysis of the site, highlighting the main promotion opportunities:

• Analysis on the degree of indexation. Improvement solutions.

• Positioning in search engines and on the user-friendliness side.

• Link profile audit, content audit.

• Internal structure analysis.

• Source-code analysis .

• SEO performance analysis.

• Error analysis (type: 4XX - 5XX)

• Analysis of the use of Structured Data. Suggestions.

• Analysis of Duplicate/Repetitive Content.

• Using SEO tags.

• Studying the structure of the site. Presentation of the ideal architecture of a page.

• Problems detected at the URL level. Optimization solutions.

• Problems detected at the level of meta information. Optimization mode.

• Problems found at the speed score level. Solutions to increase website loading speed.

• The final report contains the errors of the site and solutions for their removal: architectural errors, SEO errors, omissions in the user-friendliness category, technical errors.

• Analysis of organic traffic for a certain period from Google Analytics, with suggestions for improvement.

• Analysis of backlinks (their quality).

• Spam score analysis (+ correction suggestions).

• Competition analysis: on the organic traffic side and backlinks.

• Other errors found specifically on your site.

SEO audit workflow:

Each page of a site is studied:

• page template – its architecture;

• hierarchy of pages – hierarchy of menus, submenus;

• URL structure – keywords, form;

• the structure of internal links – their logic and SEO value.

Suggestions will be made regarding site loading speed. Loading time is an important factor that determines the quality of the site and this parameter greatly influences the time spent on the page by potential customers, as well as the desire of potential customers to leaf through more and more pages on the website. Using SEO analysis tools, we will determine exactly what changes need to be made to improve the site's speed parameter.

Off-page SEO analysis - Off-page SEO means increasing the popularity level of the website, using PR and Link Building techniques and tools. Link Building is all about driving valuable and relevant links to your site. At this stage, opportunities to increase brand visibility and website authority will be analyzed. This will be done by implementing various Link Building strategies: presence in local and international directories, placing announcements and releases about your company. We will look at how to reach the critical mass (enough number of links that would make you comparable to your competitors and attract the attention of search engines to your site) of links to your site by publishing good content about your business
Google Ads mentorship, following this work plan:

1. Google Ads account analysis, connection check between Google Tag Manager and the advertising account, Google Analytics analysis. Checking if the Tag Manager code is inserted on the site and examining if all these 3 accounts are joined together (Google Ads, Analytics and Tag Manager).

2. Keyword analysis in the planner - discussions based on what we want to focus on in terms of advertising, how many campaigns (either keyword search or display, performance) and the goals of the campaigns.

3. Analyzing the keywords of the campaigns and excluding those that we do not want to show to people searching in Google.

4. Google Analytics audience analysis, checking if a list has been created where all data about website visitors is kept for 60 - 90 days. Then creating an audience segment in your Google Ads account and exporting data about all users from Analytics. This data is beneficial for creating display remarketing campaigns, i.e. based on banners.

5. In the tag manager: creating concrete tags, that is, what conversions we want to track from our site, such as: applications from potential customers or calls to the company.

6. Analyze competitors, check if other companies are promoting on our brand word, plus create a campaign to promote the brand.

7. Inclusion/exclusion of the regions we want to promote, choosing the desired audiences. Adding core extensions to campaigns. Maximum attention must be paid to the correct creation of campaigns in order not to violate Google policies, for example in microfinance the exclusion of words like: credit, personal loans, personal needs, guaranteed quality, promotions, etc.

8. Fitting a suitable number of titles, descriptions in the ad group for the best optimization score.

9. Launching campaigns and continuously researching them, to see the results and to improve them if needed.

Do you need SEO consulting? Contact us now at +373 69809235 (MD), + 40721 536 067 (RO) or info{@}seolitte.com!