History is full of "weak SEO leaders" - this is the first thought that comes to mind when I think about what "negative SEO" means. When it comes to SEO optimization, you cannot afford such a position.
Well, you may never find a concrete definition for "negative SEO", but you will certainly always find a lot of useful information on how not to do it.
The following article approaches this topic differently, a little more spicy and humorous. Please don't read if you don't have a good sense of humor!
How do we approach the subject? Keep reading to find out.
Not interested in how SEO-optimized your site is?
Then this article is for you!
Even if you already know the answer to the above question, let's talk a little about this topic.
Yes, you are not the only one who tries to build his virtual project, loudly and proudly claiming that SEO optimization is not something you are interested in, because "the most important thing is the love for what you do".
Ok, I understand, but how to somehow promote the "activity you do with love"?
I sincerely hope that you don't imagine that one day a fairy will come and tell you how lucky you have become just because you "love your field". But if you still believe in miracles, we don't want to be the ones to shatter your dreams.
So, if you really "don't care about SEO optimization of your website", then still do the following:
- You don't offer anything new on your site.
Copy everything you like from other websites, write duplicate content, and avoid being unique and original! In this case, you can be sure that the search engines will place you on the first pages. Indeed, only in the list of those who are looking for some tips on the qualitative use of the "copy-paste" option.
- Not optimizing your site for the right keywords.
Choose them randomly, the only purpose being to attract visitors. You don't need to make them interested in what you have to offer! This is a surefire way to get your site users to leave as quickly as possible.
And of course:
- Mention keywords as often as possible.
Repeat them again and again! Only in this way, you will turn the search engines into "your friends". Do not worry. "No" will look like a signal that you are trying to manipulate the algorithms.
- Ignore your site's loading speed.
Even if speed is the most important characteristic of the modern world, you haven't forgotten that "love for what you do" is above all, right?
- Rewrite the same content over and over again.
If you are new to SEO optimization, then you should be aware that rewriting refers to plagiarism. But if it is done in a "smart" way, no one "can understand".
Playing around with words that don't belong to you, take the copied ideas and put them into a different structure. Also here, why not use a "qualified" program to do this? While today's online world is full of options, people these days seem to lack originality more and more. If you decide to use this strategy to "make your job easier", good luck! Hopefully, the users of your site will also know how to enjoy your lack of creativity.
- Focus on backlink quantity, not backlink quality.
Add hundreds of links from low-quality directories to your site. Send your page users to pages that are not relevant to your niche or industry. That way, the search engines will believe in you more than they ever did. This will also create an "authoritative online name" for you. Seriously speaking, it is not easy to get a quality "link network" that will arouse the reader's interest in your role in the virtual world. However, it is not impossible to achieve this goal if your website has valuable content and a great design that attracts people at first glance.
- Don't talk to your customers.
You don't need to know what their needs are. You don't have to identify the most common questions your customers have, the biggest problems they face, and the most important problems they're looking for solutions to. Of course, you want to be successful and appreciated in what you do, but for that it is enough to "love what you do", right?
Before we go any further, let's make one thing clear:
No one denies that it is important to be passionate about the field you have chosen to base your online project on. But let's also try to be a little realistic here. You need to learn how to behave in the virtual world if you want to have a memorable web presence.
Ignorance in SEO optimization can lead directly to Black Hat techniques
You are probably already familiar with the notion of "Black Hat SEO". As you already know, these are some practices that violate the quality principles and standards of search engines. People use them, however, to increase their site's ranking on the search engine results page.
Yes, you may not have ever intended to do such a thing. "It refers to computer hackers, virus creators, or other people doing dirty things," you'd say.
But have you ever considered that SEO optimization done wrong could be considered "black hat" SEO for your website? Why?
Because SEO strategies and tactics can also get your web page removed from the search engine index, just like black hat SEO can. Yes, ignorance may seem like the "easy way out", but it always has consequences, and more often than not, not positive ones.
If you don't pay attention to the SEO optimization of your web page, it doesn't matter how good your content is and how much your business attracts you. Search engines have their rules, and they take time - to study them and implement them correctly.
Conclusions
SEO, like any other field, needs to be explored, implemented, practiced, and applied. If you fail to do that, then don't expect much achievement in the online world. The more seriously you take this, the more benefits you will get.
Start speaking the SEO language and make sure that SEO will be more responsive than you expect it to be. If you don't know where to start, start with our SEO blog.
And if you think it's too complicated for you, we're here to help. Send us a message and we'll respond quickly to the theme too!