Category: Blog

SEO copywriting is a fairly new science, consisting of 2 important elements, namely: SEO (optimization for search engines, for example, to appear in organic search results in Google or Bing) + copywriting (writing texts that aim to sell a product or service). So, SEO copywriting is the type of content we create with the goal of getting our clients noticed in search engine results.

SEO Copywriting and Keywords

The basic entity in SEO copywriting is the keyword. That is, what Internet users write in the search box (either Google or any other search engine involved) represents the keywords and phrases, which we will then use in SEO Copywriting. Depending on their popularity, keywords have a certain number of searches.

They can also be short or long (complex searches apply to long ones) and can have a certain degree of difficulty (depending on how high the competition is to rank well for a given keyword).

What is the difference between SEO Copywriting and classic Copywriting?

ALL SEO texts contain keywords and are intended for the online space. Their goal is to be presented by search engines among the first results for user requests, maximally answering their question/need. The purpose of these texts is still to present the product or service in a positive light, inspiring the person beyond the monitor to purchase it. However, the requirements of digital optimization are also important – following some rules to rank well in search engine results. It is an interesting amalgam of creativity and technical requirements.

If a copywriter can encounter the most diverse requests – from writing press releases to drafting the text on wine bottle labels – all for the end consumer, an SEO copywriter will always have two poles of interest in mind – the consumer and the engines of search.

We can classify SEO texts into two large groups:

• On-Page – includes the texts on the website itself, blog texts, category, and product descriptions, but also some more technical elements (for example meta titles and descriptions).
• Off Page – includes press releases, informative articles (preferably on niche or related sites), ads, and classified descriptions in various online directories.

Although the end goal is the same, the way in which texts are designed for on-page and off-page SEO differs.

What does good text look like for on-page SEO?

On-page SEO focuses on the actual content of the site, while off-page SEO focuses on how that content is received (visibility, how the brand is perceived online). For website texts (basic pages, blog texts) the expertise of the person who writes matters enormously. The texts must be detailed, written for those interested in the field, from the perspective of a connoisseur. Comprehensive texts that accurately and comprehensively answer potential visitors’ questions are appreciated. Medium and long texts are welcome. Important to mention here is also the fact that the technical texts (SEO tags) cannot be designed by the SEO expert, because at least the meta descriptions are intended to attract visitors to the site and must be human-oriented (while the titles, other important meta tags, must contain well-chosen keywords, to be a positive signal for the engines).

SEO On-Page rules for meta tags, ALT text:

Meta elements are tags used in the online environment to provide structured metadata about a web page. These are part of the main section of a web page:

• Titles must be 60-70 characters long and must include a keyword representative of the page (several keywords can be included, but at least one is required). They are read by search engines.
• Meta descriptions must be 155-160 characters long and worded in such a way as to convince the potential visitor to choose that particular page from the search engine results. Keywords are welcome, but more important are the calls to action and the promised value. They are read by users.
• ALT text – the alternative text to be rendered when the media element to which it is applied cannot be rendered. It is used for images, it must contain keywords but also represent the image it is assigned to.

On-Page rules for main page texts, and blog texts:

• The length of text on a website page can be between 500 and 2000 words. Texts of 500 words are only suitable for product descriptions, but medium texts are still recommended (it is important to make sense, without beating the water, just for the sake of volume).
• The keywords used on a site page must be part of a family (be related in meaning, possibly by intent). Keywords are put in bold or italics.
• The structure must be easy to navigate, and the text is readable. Headings containing keywords are welcome, possibly long tails, if there are exact searches (a single H1, further H2, H3, as appropriate). Example of long tail useful as H1 – “What is a search engine and how does it work?”
• Most search engine optimization experts believe that the ideal keyword density is around 1-2%. Some sources say that it is not a problem to use up to 6-7%. The target keyword should appear once or twice (maximum 6-7) in a total of 100 words. At this rate, the keyword appears enough times to show the search engines what the page is about without keyword stuffing.
• Internal links are welcome (anchor must be a default keyword). These links are placed on keywords representative of the pages being linked to (internal links are hints to search engines about the relationships between pages). Recommendations – do not use a link repeatedly on a page. Do not use different keywords for different links (tracking of combinations is required). The use of internal links is welcome for each new page of the site).

Tips for designing texts for good off-page SEO

• In designing texts for off-page SEO, the way in which the product/service is presented matters enormously. The visibility of the brand and the way the online presence of the client is perceived depends on the copywriter’s ability to emphasize the advantages in an interesting way for both the warm audience and those who hear about it for the first time.
• Texts should provide both information about the product and instructions on how to find/purchase it.
• Informative texts must present value to the reader, not just obvious advertising.
• Mid-length or even concise texts are welcome (for example, announcements or texts for executives do not look attractive when they contain unnecessary lyrical elements).

General requirements for a genuine SEO Copywriting

1. The texts must be as unique as possible (not to coincide with what other sites have written.) Similarly, inside our own site, we do not repeat the same texts on different pages.
2. Materials selected from other sources are intensively paraphrased, and the structure is changed (Google is great at understanding copies, even in the case of substitution with synonyms). Obviously, there are cases where the information cannot be radically different (technical descriptions of some devices, for example), but anyway we strive to make unique texts, even with similar or processed information.
3. Keywords are used as families (5-6 words that refer to the same group, usually the main one with several searches, which should also be present in the title, in the first paragraph, and along the way). The base word is used as close to the beginning of the text and sentence as possible. Google understands synonyms and words that refer to the same object/domain/phenomenon and gives credit for their use together in the same text.
4. Page layout should be easy to scan – useful both for readers who don’t skim and for search engines who appreciate organized information. Preferably in the form of lists (they are a big plus).

Off Page – advertorials, ads, descriptions in directories

• Advertorial – optimal length 500/600 words. The texts must be interesting, starting from the title itself. Curiosities, statistical data, news, humor (in decent doses) are used – everything that would motivate the person to click, read to the end and react (if he clicks on the link to the client – ideal).
  The language depends on the client and the platform where the texts are published, but usually, it is written for people vaguely interested in the field, not specialists.
  Only one link is placed (preferably in the first paragraph or as close as possible to the beginning of the text, on an important word, on the topic, and on which good positions are desired).
  Informative advertorials must present real, interesting data about all the mentioned aspects, even if the client’s product is presented in the most favorable light. People are not interested in advertising that is too obvious or too aggressive, so informative texts must be objective and present real value. The title of the advertorials should:
• Contain an important keyword as close to the beginning as possible.
• To touch a sense, to arouse emotion, to be on point
• It is preferable to have a verb, preferably in the active diathesis.
• Length between 90-120 characters.
• Present at least 20% of the information you want to share, but also arouse curiosity.
• People have to want to click.
• Titles with numbers and brackets are interesting.

• Ad – optimal length: 150 – 200 words. They must be concise and to the point, emphasizing the advantages. Lists are welcome, well defined structure. They also only have one link. They contain information on how the customer can be contacted at the end.
• Descriptions in directories – length depends on the platform. They contain concise, well-structured data. Similar to ads. They only have one link, a maximum of 2.

What do we focus on in SEO Copywriting?

• Search engine optimized copy written for your website is about half the effort on the road to online success. Off-page SEO strategy, or the actions an SEO copywriter takes to optimize your off-site presence, can make a huge difference in traffic, search engine rankings, and revenue.
• Google’s algorithm doesn’t just use the website to rank pages; it uses its entire web presence. According to experts, backlinks alone represent about 16% of ranking factors in the online environment (source FirstPageSage).
• Efforts for success must be dosed in such a way that both directions are covered.

Conclusions about SEO Copywriting:

• SEO copywriting is teamwork because it combines creativity with technical requirements, often SEO copywriting requires a team.
• Not every copywriter knows SEO requirements!
• Either the SEO expert creates the exhaustive technical task, based on a list of keywords well selected and approved by the client, or the texts are handled by a digital marketing agency, where everyone knows their role. Someone selects the keywords and groups them into families, someone takes care of the technical texts, someone writes the on page or off page texts (based on the data available to the whole team).
• It’s not easy, it’s not hard, it’s work. Cost. Respectively it is paid (for those interested in the field, but also for those who want to hire someone for SEO copywriting). The results are worth the effort!

SEM (also called PPC) and SEO are powerful branches of digital marketing that bring significant traffic to websites from search results on search engines like Google, and can exponentially increase your online sales.

Combined, these ways of communicating the marketing message can:

• bring visitors and conversions – 87.7% of searchers do not go beyond the first page of search results, so sites here receive the most attention;
• increase brand awareness – displaying the product at the top of the search results will have an effect on the degree of brand recognition;
• increase trust in your brand – first-page results in search engines are generally perceived by users as reflecting high-quality and trusted brands.

So how does SEM differ from SEO?

SEO (search engine optimization) is a branch of online marketing that aims to improve a website’s visibility in unpaid search engine results, that is, in organic results. SEO activity aims to optimize and promote websites to generate more qualified traffic from search engines. So SEO:

• it generates an increase in website visibility over time, but the results are durable (they are preserved long after the end of the campaign);
• can be done with zero/relatively small budget compared to PPC advertising;
• 80% of Google users click on organic results;
• SEO promotion is used when you have relatively permanent offers and services and not when liquidating stocks.

PPC (pay per click) is also a branch of online marketing, but it aims to improve the visibility of a website through the presence of the website in the paid search engine results for the keywords chosen by the website owner. The most popular PPC system is the one used by Google and is called Google Ads. So the PPC:

• allows almost immediate visibility, but only as long as there is a budget;
• allows time, geographical targeting, etc.;
• PPC promotion uses limited-time offers or stock clearances;
• Google Ads is one of the most effective marketing services offered by Google, with immediate results;
• Using exact targeting, an Ads campaign will help you get in the eyes of your potential customers, exactly when they are searching on Google for products or services similar to the ones you offer;
• Campaigns implemented in Google Ads are dynamic and can be monitored in real-time;
• Both the keywords, the targeting, and the ads used must be continuously optimized in order to maximize the performance of the results obtained.

An efficient and effective Google Ads means a high-quality score of the ads:

– high click rate (CTR) – the probability that the ad will register clicks when it is displayed;

– good relevance of the ad – how well the ad matches the user’s search intent, i.e. keywords in the text and the connection between the ad and the content on the page;

– the experience related to the landing page – the relevance and usefulness of the landing page for people who click on the ad, i.e. good loading speed, good content (the page continues the offer or the call to action from the ad), the site is optimized for mobile devices.

All these factors also influence the SEO part because they define the quality of a site.

Google Ads’ impact on SEO:

• While advertising doesn’t directly help or hurt your site’s search engine rankings, Google Ads can (and should) influence your SEO strategy.
• In fact, in uncertain niches, it makes sense to launch Google Ads search campaigns before investing 6-9-12 months in SEO.
  Even with the best keyword analysis, there’s still some risk that your chosen keywords won’t convert well for you. That’s where a Google Ads search campaign can help.
• You can launch a G. Ads campaign and within days or weeks, you can determine which keywords are worth targeting for SEO. Sure, it will cost something to advertise, but it’s better to know right away.
• Good headlines from Google Ads ads can be used in SEO title tags: Which headline formula drives more clicks through your PPC campaigns? Are your headlines that say “free shipping” performing better or worse than those that say “free returns”? Once you discover such patterns, you replicate them in your site’s meta title tags to increase your CTR.
• Other metrics that could be affected by running Google Ads would be things like overall site bounce rate, time on pages, pages per session, and other UX metrics. If serving ads improves these overall site user metrics, then there’s a good chance you’ll also see improvements in SEO rankings, which are based on providing a pleasant experience for site users.

Why is the influence of Google Ads on SEO positioning not direct?

If a company runs ads, then it is likely to increase brand awareness by targeting competitors’ brand names and associated important keywords. Running these ads continuously for several months can significantly increase the number of direct visitors to a website. If a business stops running ads, then over time they could slowly see a decrease in direct visitors, which in turn could negatively affect their rankings.

SEO and Google Ads results can be improved with remarketing

Remarketing (aka retargeting) is the process of showing targeted ads to people who have previously visited your site or otherwise engaged with your brand. It’s an incredibly powerful tool for tracking the 96-98% of people who come to your site but don’t make a purchase. Because these visitors already know your brand, they are more likely to convert than a random stranger on the internet. Through remarketing, you learn more about your potential customers and recapture visitors who did not convert.

Conclusion

People will discover your business through multiple channels, so you need to take a multi-channel approach. This way you create new opportunities for people to visit your site. And once people discover your business, you want to keep them interested: you have email and social media marketing in addition to SEM and SEO.

Don’t have the time or energy to do quality online marketing for your business? We can help you. We have qualified experts and a portfolio of more than 350 satisfied customers. Call us at +373 69 809 235 (Moldova), +40 721 536 067 (Romania) or leave us a message at info{@}seolitte.com.

Surely you have already heard that SEO is very effective and that it is a must for your website in 2022. But how do you understand that the SEO activities started have brought results for your website? How do you measure the effectiveness of SEO campaigns? In this article, we discuss measuring the impact of site optimization activities and interpreting the results obtained from SEO promotion.

So what do we mean by SEO results?

• Improving the quality of the site and correcting technical errors.
• Increase in organic search results.
• Increase visibility for your website.
• More organic traffic.
• Lower bounce rate.
• Increase in the number of sales.
• Following a positive dynamic on the indexing speed side, Google’s reaction to the changes produced on the site.
• Increasing the authority of the domain, so that when new pages appear, we automatically get good positions on the new keywords.

*In SEO, results are generally seen between 4 and 12 months.

Google Analytics used for SEO provides the following data:

• Age, gender of visitors.
• Location of visitors.
• Browser and Device used by visitors.
• The pages accessed by visitors.
• Exit pages (the pages from which they left our site).
• Time spent on site by visitors.
• Actions taken on the site.

SEO traffic is recorded here in Google Analytics:

Acquisition -> All Traffic -> Channels -> Organic Search

What decisions can you make based on the results from these tools?

• Establishing the weak points and strong points of your website (on user experience metrics such as No. of clicks (CTR),
• Engagement rate, Average time spent on the site, bounce rate).
  The order of implementation of your website optimization tasks.
• Appointment of people responsible for writing texts, speed optimization, and communication with the press.

Remember! New Site Hits Google SandBox – Google Sandbox is a restriction/filter given by Google to new sites so that they cannot rank well for certain keywords for a period of time where it is determined if this new site is trustworthy, legal, and spam free. During this period it is good to gather strong links to your site and to constantly add quality original content. It lasts between 1-6 months.

Once in the Sandbox, you are “slightly penalized”. The safe thing to do is to wait and deal with promoting your site and refreshing it with quality content.

What is Off-Page SEO?

Promoting and increasing the popularity of a website by:

• writing and publishing advertorials
• getting banners
• relevant links for the given site
• partnerships etc. 

These backlinks are built with maximum care (according to a special plan) and the quality of the links thus obtained is monitored.

What is Off-Page SEO?

1) getting backlinks
2) choosing the main keywords that will get the most value on SEO (the one on which the link is placed, which is also called anchor text)
3) PR efforts: aims to multiply mentions in the press and visibility, i.e. the authority of the company in the eyes of buyers.

What is a backlink?

The backlink is that external link that your website receives from another website.

For example, you published an article on a news site, and in this article, there is a link to your site. Backlinks are differentiated by: the tags with which they are placed in the code and by the sources from which they come.

According to the associated tags, we distinguish 2 types of backlinks:

• Dofollow Backlinks: Can be considered votes to improve site authority. For example, if you get a link from a high authority site, your site will be considered trustworthy and will further improve its authority.
• NoFollow Backlinks: Google states that in most cases, they do not track nofollow links, nor do they use these values for PageRank transfer, or anchor text value. Nofollow links are interpreted basically like HTML text.

Where do we get backlinks from?

1) news sites
2) business directors
3) classifieds sites
4) Forums

5) Classified sites and web directories.

Link Building is a methodology for acquiring backlinks for improving website rankings.

Main rules for quality link building:

1. It’s done monthly
2. Does not work only on one keyword.
3. It requires getting backlinks from different sites.
4. Dofollow and Nofollow are important.

Linkbuinding Workflow:

1. 5-10% of links from news sites (DoFollow only) – 1-2 articles from news sources, blogs
2. 10-15% of links from directories/forums – 5-10 links from directories, forums
3. Do the rest of the links from classifieds sites – 30+ – links from classifieds sites.

Do we give special importance to local popularity? Why?

Links from sites within a community and/or the same niche count more than links from general or non-niche sites

For example: if your site sells dog houses, a link from the Kennel Club counts a lot more than one from a site about skating.

TrustRank

• The Internet contains massive amounts of spam (>60% of web pages).
• To remove this irrelevant content, search engines use trust measurement systems, many of which are based on backlinks.
• Earning links from trusted domains can result in a significant boost to your site. Universities, government sites, and non-profit organizations (.edu and .gov sites) are examples of highly trusted domains.

The freshness of backlinks:

• Quality signals provided by links tend to degrade over time.
• Sites that were once popular often become stagnant and eventually fail to gain new links and begin to lose ground.
  it is important to continue development on the off-page side, gaining additional links over time. Commonly referred to as the FreshRank algorithm, it says that search engines use link freshness to judge current popularity and relevance.

The number of links per page:

• According to the original PageRank formula, the value of a link is diluted by the presence of other links on a page
• The extent to which this matter is undiscovered, however, is certainly something to be aware of when choosing how to run your link acquisition campaign.

Link Building Strategy Ideas:

• Ask customers to link to you
• Build a company blog – a valuable, informative, and entertaining resource
• Create content that inspires viral shares and natural link acquisition: linkbait
• For smaller sites, adding links manually, including inclusion in directories, and even link exchanges can be part of the equation.
• With larger sites, these tactics tend not to be very valuable, as more scalable solutions are needed.

E-mail marketing:

• to organize a giveaway (to give something with the title of free), either by launching a new product or by stating something controversial.
• Content proposals to other blogs, and sites.
• Infographics.
• Guides.
• Mentions in podcasts:
• Online events.

It is probably no longer a surprise to you that in SEO the results do not appear as soon as you started to optimize, but in about 4, 6 or months. Of course, sometimes you don’t have the patience for this, other times you may not have the luxury of not having sales for such a period. However, there are solutions for all cases. Yes, we’ll get to those too, but let’s start at the beginning.

SandBox or new site “a bit” penalized

A newly launched website collides with the Google SandBox. Google Sandbox is a restriction/filter given by Google to new sites so that they cannot rank well in the results for certain keywords for a period of time to determine if this new site is trustworthy, it’s legal, and doesn’t spam. During this period it is good to gather strong links to your website and to constantly add original and quality content.

This Sandbox usually lasts between 1-6 months, and once you are in the Sandbox, you are “slightly penalized”. The surest thing you can do is to wait for the given period to pass, and in the meantime get busy promoting your website and refreshing it with quality content.

Strategic thinking for SEO results

There are no results in SEO without planning and strategic thinking. Given the fact that the field of SEO optimization of websites is becoming more complex every year, in order to achieve great results, you must have a well-defined plan in relation to how you achieve what you set out to do. Starting with your business goals, here are the types of goals you should set on the SEO side: Beat a certain direct competitor in Google on a set of business-relevant keywords, double your organic non-brand traffic in 12 months, and a certain monthly number of conversions achieved.

It is important to mention here that expectations must be realistic and adapted to the budgets of strong SEO campaigns. Also, be open to making adjustments along the way. In other words, the SEO strategy must be defined according to the SMART model (specific, measurable, accessible, relevant, and time-bound): it starts from the business expectations and adjusts to the available budgets, which in turn must be comparable to those of the competitors you are trying to overtake (see here how to spy on the competition online).

So, a plan with clear activities and milestones will help you do SEO effectively. Or, when you don’t know what you’re after, how will you know you’ve arrived where you should?

Why does SEO only work in the long run?

SEO is ongoing digital marketing, you can’t say you’ve done SEO once and that’s it. As we said above, the sandbox is that period when your site does not rank in the search results as high as it should, just to pass the test of time from Google. And when we talk about Google’s algorithms, you must know that there are more than 200 ranking factors already known by SEO experts, imagine that it is not at all easy to qualify well in all of them. Or, as some SEO specialists say: optimization is never finished, you always find ways to improve the quality of your website and its content.

1. Favicon optimization

It’s shown on mobile and can influence the click-through rate if it looks good. Having a good favicon can make a difference to CTR if you get it right, maybe minor but important.

2. Optimizing breadcrumbs

What it is in your best interest to do is to make sure that Google displays the breadcrumbs that you want them to display, using those keywords that you choose. The best way to do this is through schema.org. Ideally, the breadcrumbs would match the structure of your URLs, but this is not always the case unless the scheme is used.

3. Updated meta descriptions

A study shows that 70% of the time Google will rewrite the meta description, usually because it doesn’t use the keywords the user is searching for. But if we write a well-crafted meta description, it can make users click, and that means creating meta descriptions rich in those keywords that people are actually searching for. So that when Google uses your meta description, it brings clicks, which is a great opportunity to promote your page in search results.

4. Numbers in titles

The numbers usually yield pretty consistent results in improving your click-through rate (CTR). But you don’t have to spam about it. Don’t include them if they don’t make sense and don’t “fake” them. But if you can include a number, it will often increase the click-through rate. Another idea is to also put things in brackets (round or square).

5. FAQ and how-to chart

These help you appear in featured snippets in search results:

6. Relaunch your top content

Content may become out of date in a few years. So I suggest you relaunch your good content. Most people forget to do this periodically, even if they have very interesting topics already covered on their blog. So go back to your good stuff from the last two to five years or even 10 years, and see what you can relaunch by updating and keeping the same URL. You rewrite a blog post, update data, add details, relaunch it and share it on social media.

7. Increase your number of internal links

Top SEO agencies, when they want to quickly improve rankings for clients, generally have 2 quick ways: 1. update title tags and meta descriptions, 2. increase and improve their internal link structure.

8. But remove unnecessary links

It’s a form of PageRank sculpting, and it works to an extent.

Remove unnecessary links. Do you really need a link to your team page on every page of your website? Do you need a link to your contact form on every page of your website? In many cases, no. Sometimes yes. See the usefulness of these links and decide on a case-by-case basis. You may have created an incorrect link structure, which does not help you to correctly shape your page rank (from pages with high authority to those with which you want to share authority).

9. Audit your mobile vs. those on the desktop

It means making sure the links on your mobile site are the same as the links on the desktop version. Why is this important? Well, in recent years, Google has moved from indexing the desktop version to primarily indexing the mobile version of a site: that is, what is seen on your site on a mobile, that is the site.

This is important because many sites have a desktop version of the site, then adapt it to mobile and in the process remove links (from the footer, header, etc.)

10. Invest in long-form content

• Content length is not a ranking factor in itself. Short content can rank just as well. The reason you should invest in longer content is that long-form content consistently gets more links and shares.
• It also generally tends to rank higher in Google search results.

11. Capitalize on topic groups

Don’t just release a single article on a certain topic important to your business. Make sure you write multiple pieces of content around the same topic and link them together. When you do this and link them smartly, you can increase the impact of your blog as people read more different articles, staying longer on the page. This way you can add even more suitable contextual internal links.

12. Take care of Core Web Vitals

In general, we are talking about site loading speed and providing a great page experience for the user. Indeed, some of these aspects are very technical, and Google has some tools, such as Lighthouse, to try to help you understand your site’s speed issues.

A tip for WordPress: It is recommended to use Cloudflare, especially APO for WordPress (see here for details about this service: https://blog.cloudflare.com/automatic-platform-optimizations-starting-with-wordpress/). It’s a way to speed up your WordPress site and help you score better for some of these basic site elements.

13. Limit sitemaps to 10,000 URLs

SEO experts present conclusive evidence that using smaller sitemaps can actually improve their crawlability. It’s like Google might prioritize them, in a way. You also get slightly better data in Google Search Console. So you can see more clearly what is indexed and what is not.

14. Use “Passive Link Building” Tricks

How is this done? Creating the types of content that journalists, bloggers, and web creators are looking for. These are generally data, guides, definitions, infographics, and how-to videos.

This type of content, if it’s really good, generally earns a lot of links as people find it.

Passive link building is one of the most viable and effective ways to gain quality and natural links over time.

Digital Marketing represents the creation and dissemination of content on digital communication channels: websites, social networks, mobile applications, e-mail, etc., and promoting that content using a wide variety of paid media or owned media strategies, such as SEO, SEM, pay-per-click, advertising, content distribution, social media, email.

The importance of digital marketing is given by the popularity of the internet

Here are just a few statistics about using digital marketing:

▪1.843 million Moldovans use the Internet in 2022/1.725 million use it daily;

▪81% of those who use the internet globally inform themselves online before buying;

▪Daily, the Google search engine operates around 5.6 billion searches;

▪58.4% of the world’s population uses social networks. Average daily usage is 2 hours and 27 minutes (January 2022).

The digital marketing strategy is a coordinated and complex action plan, with general marketing measures, in which promotion plans are determined on online channels: Facebook, Instagram, Youtube, Twitter, Google, and the network of Google partner sites, own website, news sites, SEO, Google Ads, Newsletters, etc.

How do we work on creating a digital marketing strategy?

1. Definition of objectives – definition of SMART objectives: Specific, Measurable, Accessible, Relevant, time-bound. Establishing the levels of KPIs.

2. Target audience study – identifying the consumer profile and target audience.

3. Competitive analysis – identifying competition strategies and assessing the strengths and weaknesses of the competition.

4. Funnel creation – we present the funnel under the AIDA model: Awareness, Interest, Decision, Action.

5. Creating a strategic plan – identifying promotion channels and creating the media plan. Allocation of budgets.

The benefits of digital marketing

• Strengthening the market position: increasing the visibility of the brand in the online environment and attracting customers.
• Increasing audience and diversifying potential subjects.
  Increasing the sales figure and strengthening the company’s position.
• Promoting a positive image for the company.
• Increase the average check cashed by the company.
• Increasing the number of interactions with the brand.
• Increase website traffic.
• New customer referrals through word of mouth.
• Arousing interest in what the company has to offer.
  Increase website traffic.
• Customer loyalty so that they follow the company’s activity regularly.
• Repeat customer conversion (registration for training from former customers).
• Get referrals and reviews on Facebook and Google My business.

Key performance indicators for digital marketing are:

• Average time spent on site – The average time spent by all users on a single page. To calculate it, Google Analytics adds the duration of each session over the specified period and divides it by the total number of sessions.
• Returning Website Visitors – Indicates the engagement rate as visitors return.
• Traffic Channels – Shows how people find your website/landing page.
• The total number of visits. The number of unique browsing sessions by the number of individual visitors to the site.
• The total number of unique visitors.
• The number of people who visited the website/landing page.
• Click-through rate (CTR). The percentage of people who clicked on a CTA button or link.
• ROI – return on investment – is the percentage of the investment that returns to the person making that investment. It is calculated as the volume of revenue generated for each dollar invested in the campaign.

Vision is the de facto essence of business.

What is a vision?

• idea
• essence
• philosophy
• the nature of the business
• forecasts
• direction
• compatibility.

Vision rules:

• Laconicism – no one has time to listen to extended visions.
• Connection with business – of course, each of us can be moralistic and pathetic, but the vision must be simple and to the point.
• Univocity – unpretentious and unique.
• Simplicity – let everyone understand, but especially your target customer.
• Ambition and balance – not in vain or together, because they complement each other.
• Connecting with values – we certainly do not only create businesses to achieve some financial goals but we are based on some very well-drawn values.

How does a laconic vision translate into practice? It has clear goals:

1. Is no longer than 2 sentences.
2. It does not deviate from the general purpose of the business.
3. It corresponds to the essence of the brand.

What are the benefits of a well-planned vision?

• It allows the efficient design of the strategic plan.
• It sets lucrative goals.
• It keeps some clear goals.
• It increases brand awareness.

The 6 steps you need to take to set up a business vision:

Step no. 1: Drawing time limits

Imagine a future world in which your business competes well or dominates the market. Would you rather become a strategic partner with your customers than a third-party supplier? This “world” is the place where the vision of your business should live.

The vision must set a direction of 3 to 10 years, covering the growth and consolidation of a business.

Step no. 2: Determine the purpose and position of the organization

To develop a vision, you should consider the purpose, advantage, and scope of your business. Here’s what you need to do at this stage:

Goal: “Why does your organization exist?”

Advantage: “How do we do things differently, better, or more efficiently?”

Domain: “What should we do or not do to achieve our goal?”

Stage no. 3: Design the success

Properly define the success of the business so that it is predictable. We do not go to extremes, we go directly to what we want to achieve.

Stage no. 4: Take into account the specifics of the company

Nonprofits tend to describe an ideal world, while for-profit organizations describe their place in an ideal world. Respectively, the vision must concretely reflect the specifics of the company and resonate with its values.

Stage no. 5: We refer to competitors by analogy

If you represent a smaller organization that is turning into a new niche, it is a good idea to refer to an organization that your employees would quickly recognize. This will allow them to create an immediate picture of your vision. Here is an example of a hypothetical vision statement:

“We will grow faster than the brand X.” (X being the number one brand in your industry)

Stage no. 6: Describe a measurable goal

The measurable goal can be quantified and pursued, so the vision must motivate the achievement. For example, you can use this form:

“We will be number one in the industries in which we compete.”

“We want to reach X $ in sales up to 20XX.”

Some final tips:

• Communicate your vision relentlessly to employees. Vision will not help if no one knows what it is.
• Implement a strategic framework – such as a Balanced Scorecard – to help track progress in achieving key aspects of the vision.
• When you reach your vision, set a new one! Once the vision has been fulfilled, it’s time to look to the future again and decide where you want to go – and work towards it.

Yoast SEO for WordPress is a plugin dedicated to the SEO optimization activities of the site. This tool incorporates the part of technical SEO, On-page SEO, and Offpage SEO. The main advantage of this module is that it helps you with the SEO optimization part of your site, even when you have a minimum of knowledge in the field.

Yoast has an intuitive and easy-to-understand interface, plus it helps you make important SEO settings without having to type in code. The plugin also has integrated the most important SEO On-Page elements of Google’s algorithms (they were basically integrated as a series of tips in your site CMS and represent the SEO clues that the search engines have given to webmasters during the year).

This article teaches you how to set up Yoast SEO correctly and optimally for visible results over time.

Installing Yoast SEO

Installing the Yoast SEO plugin is easy, from the module menu (as in the picture):

• Access your WordPress account.
• On the left side of the navigation menu, go to “Plugins”.
• Choose “Add new”.
• Type “Yoast SEO” in the search box. The searched module will appear first in the list of recommendations.
• Click “Install”.
• Finally activate the extension.

There are both the free and the paid (more advanced) version of the plugin, but the free one is powerful enough for a series of quite advanced SEO settings.

What is the extra-paid option? This provides the ability to manage indexing errors and set redirects for each indexing error, directly from WordPress.

Yoast SEO setup – step by step

After installation, the module will appear in CMS as a new section in the WordPress menu, called “SEO”. It has 6 elements in the dropdown menu: General (notifications about implemented optimizations and alerts about issues that could affect your website’s indexing), Search Appearance (which will help you optimize the way your content is perceived and indexed by Google), Social (provides the opportunity to integrate your Social Media accounts with the plugin), Tools (here you will be able to import and export settings from another plugin, you will be able to quickly change important SEO files, such as robots.txt and .htaccess), Premium (setting redirects for each indexing error, set synonyms and associated key phrases for your content, previewing posts on Facebook or Twitter), Workouts (a guide to the most important SEO settings).

Optimization of each article

After installing Yoast, at the bottom of the article page we will have a new section, through which we can optimize the article. Here is  how it looks in the CMS:

The purpose of this section is to provide us with a user-friendly interface for making basic article-level settings: creating and placing meta descriptions, title tags, Open Graph tags, setting an image for Social Media (Facebook and Twitter), settings basic part of Schema.org. Also here you will find a preliminary SEO analysis of the article based on a keyword, entered by you in the “focus keyphrases” box, plus optimization tips for good organic positioning and better readability for your content.

Choose a focus keyword for each article

The most important recommendation here is to choose a keyword relevant to the article and your industry. See here for details on SEO keyword analysis and selection.

Based on what you enter in this field, the module will recommend SEO optimizations.

Yoast SEO also has a number of tools that make it easy to optimize your site without having to write code, such as page-level addition of meta tags (meta description, title and Open Graph tags).

Writing Meta Tag <title>

The title of a page should be an accurate and concise description of the content of that page. It is critical for the user’s impression, but also for search engine optimization.

Because title tags are a very important part of search engine optimization, the following practices for creating a title tag promise to bring you the first fruits of SEO expert work. The following recommendations cover the essential part of optimizing title tags for both search engines and users.

Writing the meta description

The meta description tag exists as a short description of the content of a page. Search engines do not use keywords or phrases in this tag for ranking, but Meta descriptions are the primary source for the snippet of text displayed in the results list.

The Meta description tag basically serves as a source of advertising. It is an extremely important part of search marketing. By building a good, compelling meta description, using relevant keywords, you can get a much higher clickthrough rate (CTR) from searchers, namely to your page.

In search results displayed by search engines, in general, the meta description will be reduced to fragments no longer than 160 characters, so it is wise to stay within these limits suggested by Yoast SEO.

Image optimization

From an SEO standpoint, there are 3 things to keep in mind when posting an image to your page:
1. Its size should be small so that it makes the page load too hard.
2. Have the “alt” tag set and contain the focus keyword. If you do not want to place others manually you can search and install a plugin that puts the page title in that attribute. It should also be noted that when you put a link to another page, the “other” attribute takes the value of the anchor.
3. To have the attributes “height” and “width” – it’s not a must-have, but without them, the browser does not load the rest of the content of the page, until it completely downloads the pictures. Instead, when they are posted, the content is uploaded, and the place where the pictures are to be taken is taken by a placeholder, the idea is that the site will load faster and give you the impression of good speed. Not necessarily for crawlers, but for users

Adding headings

You have to create headings that are meant to highlight the most important elements in the content of the page and to tell search engines what the page is about. It is recommended to create unique Headings:

1. H1 tag – the most important title on the page;
2. H2 tag – the second title on the page by importance.

Internal links

Internal links represent the totality of page mentions within the same site. Such links play a vital role in SEO optimization. In the context of news sites, it is recommended that the news be linked by a hyperlink placed on the key phrase used in the text. We pay special attention to the keywords used when putting the link, they make the page rank flow in a certain direction.

These links are placed on keywords that are representative of the pages you link to (internal links are suggestions for search engines for page relationships). We shouldn’t repeat the same link multiple times on a page, we shouldn’t put different links on the same keywords.

Breadcrumbs

Equally useful is the use of breadcrumbs (there are links that allow users to track where they are on a website and how far they navigated from the homepage). They are easy to install with the Yoast SEO Toolkit:

In conclusion, Yoast SEO is a versatile and complex plugin, which we recommend for easier handling of the SEO settings in WordPress, without any coding.

If you don’t have time to set your Yoast SEO correctly and effectively, we can help you. We have qualified experts and a portfolio of more than 300 satisfied customers. Call us at +373 69 809 235 (Moldova), +40726794856 (Romania), or give us a message at info@seolitte.com.

Tools used in designing the marketing strategy:

• Blog, the “news” section on the site
• Facebook Ads
• Facebook Page
• Influence Marketing
• Google Search
• Google Display
• Commercial items
• Facebook Ads
• SEO
• Website
• Twitter
• Linkedin
• Website
• Google My Business
• Facebook communities
• YouTube.

How is the implementation of a marketing strategy at SEOLITTE?

If you have a business that needs visibility and promotion, online advertising should be an area of interest to you. Using online advertising, the company conveys to the general or specific public positive and attractive information about its products and services.

Short definition: Online advertising (on the internet), also called generic and online marketing is a form of business promotion that uses the virtual environment to distribute promotional messages, dedicated to a pre-selected target audience.

Do you need online marketing and advertising services? Call us at +373 69 809 235 (Moldova), + 40721 536 067 (Romania) or leave us a message at info{@}seolitte.com.

Forms of online advertising

• Advertising on Google
• Advertising on Facebook & Instagram
• Chatbot
• Banners advertising
• Viral marketing
• Community marketing
• Affiliate Marketing
• LinkedIn advertising
• Email marketing advertising
• Purchase ads directly from site owners
• Growth hacking and free promotion methods.

Advantages of online advertising:

• You reach a huge target audience – you can access any market on the planet
• You are able to target only your public of interest
• Messages can be distributed in various multimedia formats
• You can use a lot of promotion channels
• You can unleash your unlimited creativity
• You can raise awareness within reasonable budgets
• The impact of the promotional activities carried out can be accurately measured. All invested budgets are monitored and the exact rate of return on investment is known
• You can interact with the customer and get quick feedback (through questionnaires and/or comments)
• You can find out exact data about the public that visited your site: interests, age, location, income level, occupation; as well as visitor behavior data: how much time they spent on your site and what content was of interest to this audience
• Internet advertising can be easily changed or stopped, depending on how users respond. You can even test certain banners, campaigns, and advertisements
• We can adapt to each audience depending on the specifics, requirements, and values
• Visitors can interact with the product, test it (such as a free trial, or a free trial of various software products), and even buy it

Given both the growing number of companies coming to the online system and the growing volume of e-commerce transactions, it is essential for businesses to promote and make their sites known to their competitors.

With its help, we can quickly spread information about offers, and discounts, improve recognition, and involve the public in the company’s activity.

• Email Marketing – One of the most popular Internet services is email. The newsletter is considered one of the cheapest means of online promotion, however, in 2023 you must have the consent of the recipient in order not to be considered spam. Spam can severely damage your image, causing the user to stop visiting your site. Email marketing also helps to promote the content units created by your company: the latest news or articles that are considered very good. This channel is also used to announce the news, offers, and promotions, as well as to offer vouchers to loyal customers.
• Banners – This is considered the first method of online promotion. In 2023, animated banners are the ones that bring impact and results on sales. They move or rotate, attracting the attention of site visitors.
• SEO – optimizing your site to appear in search engine rankings when various keywords (queries) relevant to your business are entered in the search engine box (such as Google). Globally, more than half of all website traffic is generated by search engines. To reach the top of Google search results, keywords must appear in meta tags: title, meta descriptions, and OG tags. The optimization process takes place in three stages: 1. Keyword analysis. 2. On-page analysis and optimization of the site. 3. Building backlinks.
• Commercial News – Advertisements usually come with useful information and advice, so that they don’t sound like advertising, because consumers don’t like to be sold directly. In other words, an advertorial must provide a cool user experience.
• A chatbot is a convenient, fast, and non-intrusive means of communication. Thus, a chatbot is a 1-to-1 method of communication, which helps you develop your marketing, and sales and offers various automation solutions on messaging channels.
• Viral marketing – generating viral traffic by posting funny/interesting/shocking content, which tends to be passed on to acquaintances or friends. This type of promotion brings visibility to the brand, the challenge is to turn all these visits into paying customers.
• Community marketing – promoting through specialized forums and groups, created around brands, the most popular marketing method of this type is related to Facebook groups built around a niche, an idea, or interests.
• Referral and affiliate programs – you can pay a percentage of your profit to those who help you make a sale, practically different sites, blogs, or aggregators receive parts of the sales you make through the recommendation obtained from them.

What else do you need for attaining success?

Use of cookies

Cookies are important for impactful online advertising. A cookie identifies a single device from the multitude of devices that can hold one
user, without identifying a single user behind them. Cookies collect data about users, their preferences, visit pages, and time spent on them. Based on cookies, you can then set ads that are appropriate for current and potential customers.

Do you need online marketing services or in-depth consultation? We are here for you. Call us at +373 69 809 235 (Moldova), + 40721 536 067 (Romania) or leave us a message at info{@}seolitte.com.

Google is the most popular search engine, used in 2022 by 92% of Internet users globally. When we talk about promotion on Google, we have in mind 2 directions of operation:

• PPC Promotion (Google Ads or formerly Google AdWords) – sponsoring your position at the top of Google searches by appearing in paid search engine results on keywords chosen by the site owner.
  SEO promotion – organic appearance at the top of searches, in the unpaid results of search engines.

What Google promotion services do we offer?

When we talk about Google Ads, the workflow is as follows:

• Account creation, merging with GTM and GA (if applicable)
• Keyword proficiency analysis and identifying negative keywords
• Setting up the Search, Display, and Display Remarketing Campaign
• Setting the audience
• Ongoing optimization of running campaigns
• Check search terms and exclude negative keywords
• Website optimization tips (if needed)
• Activity report.

Here is the SEO workflow:

1. Initial set-up and analysis:

• Initial site audit and keyword determination
• Setting statistical tools (Google Analytics, Google Search Console, Ahrefs, etc.).

2. On-page optimization:

• Solving indexing problems
• Implement the appropriate meta tags (title, meta descriptions, keywords)
• Anchor and Header Texts implementation (H1, H2, …)
• Image optimization and ALT text addition
• Internal link optimization
• Optimize site speed
• Resolve other issues identified in the larger audit
• Presentation of monthly activity reports
• Solving indexing problems.

3. Off-page SEO optimization:

• Getting high-quality backlinks (based on unique ads, written monthly by professional copywriters)
• Purchasement of backlinks to the site in local articles
• Writing and placing well-optimized articles, approx. 700-800 words on news sites
• Media coverage, through interviews in the relevant niche press
• Banner advertising (+ creating banner ads)
• Purchase backlinks to the site in local articles
  If necessary: professionally filmed video reports with journalist and team cameraman.

SEO-Onpage workflow:

• At this stage, specialized SEO tools and the knowledge of the SEO experts are used. These SEO tools can identify various errors or problems both on the coding side and on the structure of the site.
• The structure of the websites we analyze usually is not perfect. We have to modify 10-50% (sometimes even more from the website), based on keywords and build a new architecture that is understandable by Google. The structure and organization of the content in the pages will allow the creation of the most important SEO tags, this will favor correct indexing of the site by the Google search engine.

• Crafting Title Tags and Meta Descriptions – Meta tags of a site should be attractive, unique to each page, contain the most important keywords, and have the right length.
• Headers are meant to highlight the most important elements in the content of the page and to indicate to the search engines what the page is about. It is recommended to create unique headings that include keywords in your niche:

– H1 tag – the most important title on the page;

-Tag H2 – the second title on the page by importance).

• Image optimization – in order for a website to be attractive to Google, it is quite important that the images are as high quality as possible, have the recommended size, and contain other text (The role of the ALT attribute is to tell search engine robots what the posted images are. It is recommended to optimize the images to be displayed on the first page of Google results).
• The strategy developed and the analysis of the keywords allow us to create unique descriptions for each important page or key product, with the correct, relevant, and logical use of the most important keywords. Guided by accurate algorithms for creating SEO-optimized content, the SEO copywriting team will create suggestive and informative texts for the most important pages.
• Suggestions for site upload speed will be proposed – upload time is an important factor in determining the quality of the site and this parameter greatly influences the time spent on the page of potential customers, as well as the desire of potential customers to leaf more and more pages on the website. Using SEO analysis tools, we will determine exactly what changes need to be made to improve your site’s speed parameter.
• To generate the Cross-selling phenomenon, we will create a network of internal links between adjacent products. Likewise, the links make navigating and informing customers much easier.

SEO Off-site optimization: the workflow explained

Off-page SEO means increasing the popularity of the website, using PR and Link Building techniques and tools. Link building is about directing valuable and relevant links to your site.

When doing Offpage SEO, brand visibility and website authority are increased by implementing various Link Building strategies (presence in local and international directories, placement of ads, and announcements about your company). We’ll work hard to reach the critical mass (enough links that would make you comparable to your competitors and get search engines’ attention to your site) of links to your site, by posting good content about you and using our unsurpassed negotiating skills.

In order to obtain the links so necessary for the SEO procedure, advertorial texts are written (texts with educational and/or informational impact with SEO load, and not direct sales). An advertorial is a text in a volume of 300 to 600 words, which includes an active link to the client’s site and approved keywords. Appears in online media sources (sites). Depending on their technical qualities, the price of the publication differs. There are sources with high audience and impact and some smaller ones. Their choice depends on the marketing strategy of the customers.

Google promotion works best in tandem between SEO and Google Ads. People will discover your business through multiple channels, so you need to take a multi-channel approach, so you create new opportunities for people to visit your site.

If you need a helping hand or advice on on-site promotion on Google, we can help. We have more than 7 years of experience in digital marketing! Call us at +373 69 809 235 (Moldova), +40726794856 (Romania) or leave us a message at info@seolitte.com.

B2C comes from the English term “Business to Consumer” and refers to the business relationship between companies and consumers. This means that companies focus their services and products on private customers. Unlike B2B, where the emphasis is on companies and corporations and business relationships are the key to success, B2C sales require efficient customer relationship management.

B2C marketing has its specific elements (emphasis on customer pain, mentioning the benefits received by the consumer and how our product or service solves the problem) that derive from the fact that consumers’ purchasing decisions are mostly emotional.

The most common strategies in this industry include content marketing, email, social media, and websites.

B2C marketing communication channels

Your website

The site is what in the offline environment is called a showcase. The more polished, useful, and efficient it is, the more chances you have to convert your traffic.

The basics of a good site:

– Fast web site upload – If your site loads in more than 4 seconds, 79% of those who visited it will never return to it. And 52% of those who shop on the internet admit that the speed of loading the website is important to become loyal to an online store. One second delay could cost you about 40% of your visitors!

– The homepage must be well thought out – yes, the homepage has the highest number of visitors every day, there you have the chance to either convince them to move on or to leave your site, not being convinced why they found it.

– No annoying widgets (eg popups, interstitial ads) – although using banners that come with important calls to action may seem like a good idea for you. increase the conversion rate of your site, and pay attention to how annoying these marketing tools can be for a number of your users.

– The message should be painfully clear on the main pages (for more information it is the Blog category) – here we recommend that every key product or service in your portfolio be tagged with a dedicated landing page with its own set of keywords well-chosen for SEO and CTA clearly.

– Coordinated design and easy navigation – comfortable site for users and a well-organized menu. Most people start reading from the top left and continue down the right, take these details into account when thinking about the logic of browsing your site.

– The site must be complete (if you have a site under construction, you’d better tell your visitors that they’ll find more content in the future, using phrases such as “Weekly Updated Content” or “New Monthly Added Products”).

– UX (user experience) – represents the interaction between a real user and products or services such as websites, applications, and physical products. In order to get the users’ attention and keep them on the site, a well-optimized and comfortable design for visitors is necessary.

Content Marketing

Content is now a guarantee of the quality of digital promotion. The only downside is that updating your content takes a long time, which is precious. Unfortunately, we cannot pause in other activities, just to renew the content or to add a certain factual substratum. This activity is inherent in the marketing strategy adopted by the company and, respectively, must be carried out simultaneously with all other offline and online promotion measures.

The benefits of using content marketing:

• Expertise – When a company is an active player in the market and shares its experience, it forms the following opinion about itself: “They are really good specialists and they understand the problem, it is better to buy from them”.
• Increasing the importance of the site for search engines – Useful and interesting content adds value to the site. As our experience shows, it is possible to promote sites with competitive topics even with fewer backlinks (links from other sites), but with interesting and high-quality content, posted on your website and owned social networks.
• Increasing loyalty – When a company is engaged in content marketing, it is actively involved in solving customer problems – then communication is built on values. Price questions become secondary. The potential customer understands that the company can solve the problem and is more loyal to the product. In addition, “brand advocates” appear. If certain negative aspects appear out of nowhere on the Internet, there are “defenders” who say that: this cannot be correct, the company does not work in this way, if there are problems, the company solves them, etc.

The use of content marketing is an extremely effective mechanism, which gives long-term results and can ensure the consolidation of your business in terms of customers and brand loyalty.

Email Marketing

Newsletters allow for good customization, if your company offers more services or products, you can create separate email campaigns for potential customers interested in each product or service. Strive to customize your B2C communication with individual greeting cards and personalized content. Don’t forget to focus on emotion in these emails: regularly offer some vouchers, discount codes, or extremely useful tips for your audience.

Social Media Marketing

Social media promotion is a mechanism that delivers results with organic impact because they start from a direct collaboration with the target audience of your business. Who can tell you more about your service or product than the one they are targeting?

Social networks, therefore, offer a direct way to consumers: we can consult opinions about our brand and that of our competitors and continuous feedback.

Here are some activities on MS that can help you have an effective presence that will build your audience’s loyalty over time:

– Create a page, company profile, or business you own.

– Creating a cover design.

– Creating quality, informative, and at the same time, attractive content.

– Daily posts and distributions.

– Use of PR techniques and links in posts.

– Create photo albums. Upload videos.

– Use of multimedia tools such as Quiz / Pools.

Therefore, digital B2C marketing combines traditional elements such as Social Media, Email Marketing, or Video, but also unconventional strategies such as Guerilla, Influencer Marketing, to reach the target groups of consumers and lead them to buy your products or services.

If you need a helping hand, we’re here for you. We have more than 6 years of experience in digital marketing! Call us at +373 69 809 235 (Moldova), +40721536067 (Romania) or leave us a message at info@seolitte.com.

If you have been in the hotel business for some time, you already know how important the visibility of your business is, so that you can ensure a continuous flow of guests. Promotion in the hotel industry currently means a continuous and creative activity, because the world of the hotel industry is in a perpetual change. Especially since the beginning of the pandemic period, when the behavior of tourists changed by 180 degrees.

Top hotel promotion strategies

Storytelling and video marketing

Differentiate yourself through a beautiful story. Before launching promotional campaigns, answer yourself: what can you bring new, unique, or different? What values make you always develop the business you work in every day? What is the unique vision of your hotel? Or maybe you have a great team? Bring out the best in your business and people will be attracted to you.

Equally relevant is the storytelling in your video format, the presentation of the building, the rooms and facilities, as well as the elements that differentiate your offer from the rest of the market. Video presentations from hosted events and holiday parties can be promoted on video content sites such as Youtube and Vimeo.

Personal website and discounts for direct bookings – top hotel promotion techniques

A strong visual identity will help you promote quality. Or, you are in a field that requires professional presentation, with maximum accuracy and attention to detail. An airy design of the site, a correct branding package, and a correct function of the forms and buttons on the site will bring the potential customer closer to what you have to offer.

The information presented on the site should be detailed but not extensive, especially when it comes to textual content. The text should be concise and professionally written, and the most appropriate would be to use copywriting services from specialists who deal with the creation of sales texts on a daily basis.

What should a hotel website contain? The section about – an overview, history, features, positioning, location; room offer: pictures and rates; services and prices for services; about special offers – description and preferential prices; necessarily contact information. It is also a good idea to incorporate a virtual tour: this is what the rooms, lobbies, restaurants, and bars look like – every place in your hotel that you are proud of.

It is also a must to translate the site into at least English if you want to attract customers from other countries.

Make mutually beneficial collaborations and partnerships

Both travel agencies, tour operators, but also hotels from around the world improve each other’s offers, offering customers exclusive benefits, which have only to gain, through good prices and a high level of services.

Here’s how to boost resales:

• Granting discounts on group travel in case of increased sales;
• Providing special discounts for new services;
• Bonus points for stays;
• Discount at the hotel restaurant or bar.

Promotion on specialized sites

There are never too many hotel partnerships. Collaborate with well-known agencies and sign up for the most popular booking sites. Here is a short list of suggestions for directories to use:

• http://www.infotravelromania.ro/cazare.php
• Hotelscombined.com
• Hotels.com
• Trivago.ro
• http://www.agoda.com
• http://www.kayak.com
• https://www.ebooking.com
• http://www.HotelGuru.ro.

In addition to the obvious benefits, these sites help you grow your SEO side. Globally, these partnerships account for about 50% of all advertising in the hotel industry.

SEO and Google Ads

SEO helps you first and foremost to secure a place at the top of search engine results. Why is it important? Imagine being able to reach the top of the most coveted keywords in the hotel industry. Your business will be worth a lot with this ranking because you will be among the oldest and most well-positioned brands in the world.

Remarketing

It has certainly happened to you that an online advertisement for a site that you have recently visited appears during your internet browsing. This is how remarketing works. This is considered to be a very effective way to promote websites through Google and social media (Google and Facebook Ads), due to their low cost and increased effectiveness. Using this promotion technique, you are addressing people who have visited your site before, so they have shown a real interest in your hotel.

Email marketing

Newsletters allow for good customization, if your company offers more services or products, you can create separate email campaigns for potential customers interested in each product or service. Likewise, the use of newsletters is a good tool for announcing special events, the CSR you practice, the regular discounts, and the changes you make periodically.

In general, email marketing helps you stay in touch with your customers. You can request reviews by email and offer coupons in return. Also, by giving them direct access to you, they can report any dissatisfaction to you in private.

Pinterest, Facebook and Instagram

The hotel industry is the industry of beauty, elegance, and impeccable cleanliness. Post high-quality photos on Pinterest and you’ll attract the admiration of potential customers who want to take on the status that your visual identity exudes.

Select only the best photos online, because people choose homes on the Internet with their eyes. Moreover, the main function of the photo shoot is to restore the mood of the hotel.

Also, social media is good for the development of interesting contests, which aim to increase awareness.

Offline promotion

You can also attract attention through standard promotional methods, such as street banners, video advertising screens, and building advertising.

Also, be active with roll-ups, and video presentations at events where your target audience is present.

It also targets tourists: by means of transport that make the transfer to the airport, airlines, but also directly to the airport. Also, take advantage of national holidays and events to get direct bookings.

PR and print media

It would be wise to delegate a person in charge of communication with the press, who will regularly organize conferences and provide information to the media. Also, to make informative trips for journalists, and to seek to offer frequent interviews.

We hope you enjoyed these methods of promoting a hotel. Certainly, developing a reputable brand will help you create an impressive list of loyal customers who will return to your hotel, but will also constantly recommend you. Also, don’t forget to constantly develop and renew the hotel’s offer, in order to keep up with the times. But if you do not have enough time to promote your business in the niche of hotel or accommodation, we are here for you. We have more than 7 years’ experience in hotel marketing! Call us at +373 69 809 235 (Moldova), + 40721 536 067 (Romania) or leave us a message at info{@}seolitte.com.

Although tourism, in general, has declined due to the pandemic between 2020-2023, it seems, however, that from 2023, with the opening of the borders, medical tourism will flourish again. As the pandemic crisis has hit people’s pockets hard, the attractive price for certain medical services, especially in the dental field, the relatively short time to provide medical services (especially because the supply is limited and time and adapted for every tourist), the qualification of specialists are strong arguments in the marketing of medical services, in favor of choosing medical tourism for the natives of the most developed countries in the world. Or, according to The Economist, an American can save up to 85% of the cost of medical expenses in this way. Cosmetic surgery services at extremely affordable prices are also attractive for tourists from North America, Western Europe, and the Middle East. So it seems like it’s a win-win story on both sides. Accessibility, quality of care, availability of services, and the opportunity to travel are strengths of medical tourism.

Moreover, among the great benefits of the development of medical tourism are the possibilities for the development of both the basic tourism sector and the medical offices that offer these services.

The promotion channel must be selected according to the defined segments of the target audience, otherwise, the marketing message will be avoided, or the information must correspond to the attitudes of the target group because people will perceive the information in terms of their own values. Moreover, advertising will not be successful if it is not preceded by informational messages, and the message must be given in accordance with the AIDA model (ie it must arouse attention, which will generate interest, then lead to awareness of the desire, and as a result cause the action of the potential buyer).

In promoting medical tourism, we start with the specifics of the market and the target audience

Before promoting a medical tourism business, we need to understand a few truths about the characteristics of the target market:

1. Decision-making stages are difficult and time-consuming – the potential patient has to go through the following important steps before reaching you: defining the problem, understanding the need, seeking the necessary information (both locally and internationally), evaluating available alternatives (even from the multitude of medical tourism offers, choosing a reliable destination to meet 2 types of needs: travel and treatment), decision making, buying (action), feedback.
2. The international buyer is difficult and expensive to target and can come from a huge geographical area.
3. The prospects are ultra-documented – impulsive shopping has no place in such situations, the person will carefully evaluate all available options, and will research both the medical and tourist offer in different countries.
4. The target market is difficult to estimate because both the exact hometowns of the target audience and the number of people in need of medical services are unknown and difficult to estimate. Moreover, each person is subject to a certain risk of illness and will need the services provided at a certain stage of life, but whether and how much would go on the path of medical tourism is an enigma. Plus, for a real chance to be chosen as a destination for health tourism, you have to work on the image of the country as a whole.
5. A great personalization of the service is necessary because each patient represents an individual case.
6. There is a need for persuasive power about the safety of the services offered, the qualification of the medical staff, the attractive tourist offer, and the personal safety of the tourist.

Competition in health care marketing is driven by competition between states

• South America (especially Bolivia, Brazil, and Costa Rica) specializes in plastic surgery.
• Hungary, Romania, and the Czech Republic are known for dental surgery.
• India and Thailand mainly perform heart surgeries and organ transplants.

Spa tourism: marketing of health services in 2023

Methods of promoting the medical tourist offer, in general:

1. Collaboration between travel agencies and medical practices would be a mutual benefit for both patients and the structures involved in this field. Equally valuable would be the development of a partnership between tourism service providers and transport service providers, in order to align services.
2. Creation of websites to promote tours or groups of tourist attractions, with the possibility of making reservations for healing, anti-aging, and relaxation, as well as the simultaneous booking (at attractive prices) of stay and treatment packages.
3. Online advertising campaigns for tours or groups of tourist attractions.
4. Marketing studies and marketing strategies for local tourist destinations – medical tourism marketing consists of participating in national and international fairs and creating temporary promotional stands at strategic transit points.
5. Creation, modernization of tourist information and promotion centers and offices in areas with tourist potential.
6. Support for the development of festivals, fairs, exhibitions, and cultural events, as well as the development of integrated promotion campaigns of the medical tourism, offered at profile fairs, domestic, but especially international. Also here it is necessary to organize festivals, concerts, and fairs with traditional products. These common cultural events would also contribute to the promotion and celebration of the distinct elements of the region: music, language, folklore, etc.
7. Promoting integrated tourism consolidates even more forces in this regard (spa and treatment tourism, cultural tourism, ethnological and gastronomic tourism, promoting agritourism, ecotourism, and traditions preserved in rural areas).
8. Creating tourist routes as an integral part of the medical tourism offer, such as the “wine route”, “gastronomic route” etc.
9. Online promotion – compared to other means of promotion, here we find a number of advantages of promoting medical tourism, such as low costs, wide audiences, high chances of targeting the audience (targeting), and obtaining immediate feedback.
10. Particular emphasis should be placed on the presence of the medical tourism offer on Social Media, such as the posts on Instagram for each unit that offers tourist medical services – to write a biography to support your desired goal. With just a few short lines and a link available, you need to make your biography count. It is very important for medical tourism to use keyword-specific hashtags to help people around the globe find your account. Another good idea is to start using brand hashtags, which over time will help popularize your projects. Users can follow hashtags and receive updates, so make sure your posts have multiple hashtags that appear in different contexts. The most important medical hashtags are of a general nature, so think of them as an organization by category of activity on social networks.
11. Also on Instagram, you can present stories, graphics, and videos that bring you closer to the potential patient. In general, everything related to the medical field deserves a humane, human-to-human approach, because people tend to be afraid of doctors and avoid them. You, on the other hand, can focus on the warm and understanding nature of every healthcare professional on your team.
12. Use videos to tell a story about treatments, branding, and hospitality – the best content about healthcare leads your target audience to take the action they want.
13. Use content marketing – building content on your site has two main purposes: to rank the pages on your site above the pages in search results (SEO) to generate organic traffic to the site and to provide information to patients. Content marketing aims to create only such content that both search engines and potential buyers/customers will constantly need. These are in-depth analyzes, research, case studies, well-documented information, interactive articles, very easy-to-understand diagrams and diagrams, infographics, etc. By using the social media channel and search engine platforms, you optimize your marketing practices and stay unique from your competitors. Here are the messages you can convey stably through content marketing: informing tourists about everything tourists need to know about destinations, convincing tourists to visit a travel destination.
14. Mobile optimization – is more important today than ever to make information, products, and services more accessible to potential patients. The more people who use their smartphones to schedule appointments, use health services, and read about medical procedures, the greater the demand for content tailored to mobile devices.
15. Email marketing – newsletters are one of the best ways to retain current visitors, attract new tourists and make your business stand out. It is a powerful marketing technique to reach travelers around the world. Also, by formulating effective travel email marketing techniques, more travelers will reach your site for travel booking, accommodation booking, and many other travel-related tasks. SmartInsights writes that 83% of millennials are delighted that travel brands are following them so that they can benefit from personalized services. Here are the benefits of using email marketing: it’s easy to build brand loyalty among traveling customers, it allows you to attract and retain new travelers, and it’s easy to build brand awareness. How To Do Effective Travel Email Marketing Email marketing promotions are customized based on the traveler’s interests and past experiences – 83% of millennials are happy with travel brands to follow them so that they can benefit from personalized services. (SmartInsights). Another idea is to get the traveler’s attention by embedding videos in emails, as 66% of travelers watch videos when searching for a destination (says Econsultancy).
16. Post testimonials/video reviews – Patient testimonials are a great way to reach new patients who may be reluctant to receive medical care. In fact, one study found that 71% of patients use online reviews as a first step in making a decision about health care providers. Video testimonials are even more powerful because it allows potential patients to see that real people have received quality care from a particular doctor, hospital, or clinic. We have lots of great testimonial templates for you to choose from, making it very easy to create testimonial videos to share.

If you do not have enough time or resources to promote your business in the niche of medical tourism, we are here for you. We have more than 7 years of experience in business marketing! Call us at +373 69 809 235 (Moldova), +40 721 536 067 (Romania) or leave us a message at info{@}seolitte.com.

If you have been in the B2B business for some time, you probably already know that making sales to other businesses is one of the biggest challenges for the marketing and sales department in 2023. In the case of these sales, the decision-making period can be as long as a few months to years, sometimes. Besides, the extent to which it gives results becomes quite difficult when the decision is made in such an extended period.

This is probably one of the main reasons why many of the communication channels used by businesses with a B2B product are, in fact, unsuitable for sales in this niche. In addition to a lot of patience, a good knowledge of the discipline and power of marketing is required to convert to B2B. In the following, we discuss what results in business-to-business marketing.

B2B marketing is really very different from B2C marketing (where you sell directly to end customers). Business is much more “demanding”, pursuing, above all, the return on investment, high expertise, and a high rate of return on investment for every leu invested. Here the sales are not emotional but driven by logic, a lot of analysis, and trust in the brand with which the collaboration is decided. And among the basic strengths of B2B marketing is the fact that purchases are made for a longer-term and more stable relationships are established with companies.

Prior to launching your B2B marketing campaign, you need to decide on 3 basic things: 1. who you are addressing (ie you have a well-defined customer avatar), 2. to understand very clearly what steps your target audience is taking in the virtual environment before to make the decision to buy from you, 3. to understand how your offer differs from that of your competitors and to be able to express this clearly in one sentence.

1. Target audience – defining a customer avatar

With B2B business, you target serious organizations and companies. When defining your target audience, you need to understand the types of organizations you want to target and what defines them: the industry they belong to, the size (number of employees, turnover), and the budget available for your products or services. You also need to understand who in the given organization has an impact on the purchase decision (who decides with reference to necessity, who influences the decision, who makes the final decision – and for each step it could be people and files different jobs). You need to know at least the demographics, goals, and pain points of these people. An important thing to remember here is that even if B2B sales are different from B2C sales, in both cases you are dealing with people who may be subjective, who have various needs and/or specific human pain points.

2. Customer journey

This stage consists in establishing the customer’s journey and what type of content is best suited to propel the potential customer further into the sales funnel.

The B2B customer journey is different from the B2C buyer’s journey (where there are fewer decision-makers involved and the decision is made faster). So, the journey of the B2B buyer involves 4 basic steps:

• Consideration: at the consideration stage, the creation of awareness takes place, through advertising and articles presenting your company;
• Evaluation: here it is important to have as much accessible and good information about your company online as possible, such as PR articles, press releases;
• Decision: at the stage of purchase, the support you offer as a Christmas tree is a decisive factor; online chat, telephone support, and a very good technical team are helpful;
• When collecting recommendations: this is where the strengthening of relations and the creation of brand ambassadors take place. The use of affiliate programs and discount programs is recommended.

 3. Positioning and differentiating your brand

• Competition analysis – researches the strengths and weaknesses of competitors, as well as their marketing efforts, trying to make an estimate of the marketing budgets used. The online competitors’ advertisement can be spied on as follows: on Facebook Ads: facebook.com/ads/library, on Linkedin ads on the competitor’s page you look at “Ads”, on Youtube ads you can use the Chrome extension – SwipeTube.
• A SWOT analysis – will help you identify the strengths, weaknesses, opportunities, and threats of your company, understanding your steps further.
• Make a list of your differentiators – write down what your competitive advantages are: why should your customers choose you over your competitors?
• Evaluate the market share you already have in order to know how much more you have to grow and what is, in general, the potential of the market you are in.

Only after you understand these key features of your business can you move on to the next step: establishing your marketing strategy.

So what kind of content and marketing channels to invest in as a B2B business for tangible results?

1. In content marketing

Content marketing can be the most effective tool for online promotion when it leads the customer through a well-thought-out sales funnel and shows them why they need a product or service. The first step in determining the types of content that will be created for your B2B promotion is to write down all the questions and interests that your target audience has. Afterward, you have to create complete, informative, high quality and interesting content that answers these questions. Yes, professional content can even be your business card when it comes to converting a B2B client, where professionalism is on the pedestal. But don’t expect that the sale will take place there and then, or over 95% of visitors will not do any micro or macro conversion the first time they visit your site. To increase the likelihood of a micro-conversion right from the start, don’t forget to put a small call to action (CTAs) on the website to offer people different guides, e-books, or infographics, in exchange for subscribing to e-mail.

Building a customer relationship is important, and educating them through content marketing offers a number of benefits to increase your prospects’ interest in your products or services over time. A good way to provide quality education is case studies. By using them, you can inspire and educate the public with real examples.

2. E-mail Marketing

In B2B, email marketing really works. Newsletters allow for good customization, if your company offers more services or products, you can create separate email campaigns for potential customers interested in each product or service. Likewise, the use of newsletters is a good tool for announcing special campaigns, CSR practices, and regular discounts.

3. Event marketing

You need to be present at all the events that take place in your niche: exhibitions, conferences, and industry seminars. But it is even better for you to host such events: you can invite current and potential customers to attend information and networking sessions.

4. Social Media

It would seem that corporations have no reason to be targeted by Social Media. Well, you’re definitely right about the standard methods of promoting on social media. Or, posts with inspirational quotes don’t work here, beautiful images with cats and puppies still won’t have much value for a B2B niche. Moreover, the number of appreciations of the page does not make any difference for the given clientele. What matters, though, is quality information: niche interviews, case studies, testimonials from reputable clients, informative webinars, tutorials, and infographics – all of these types of content can be valuable to your audience if they are created. with care for her needs. Don’t forget to sponsor the materials you worked on a lot because as you probably already know, the organic impact on Social Media is decreasing every year, and you won’t even reach your subscribers at a convenient percentage, without promoting the posts with a few dollars published. Another good idea is to be present and active as a specialist in groups and communities on social networks, post free content there, and do not try to make aggressive sales, because this will simply not work.

Video content is the most popular online format in 2023. 90% of users say that video content helps them make a purchase decision, and in general, people spend 88% more time on pages that contain video. That’s why it’s important that what you post online also contains well-thought-out and dynamic little videos.

Social media channels to use

• LinkedIn – is considered the first B2B communication channel, which is mainly used for business relations. It is especially recommended for use in the brand awareness stage.
• Facebook –it has a wide audience with purchasing power (you can also find CEOs here and purchasing or marketing directors) and has many thematic groups.
• Youtube – can be a trick for experts who know how to film and edit good tutorials. This is the channel where you can give materials to experts. But that’s where the humor comes in. YouTube is well-suited to clear, enthusiastic content and harmless, easy-to-consume jokes.
• Reviews and information about your business on the Google map – what should your Google profile contain? Company name, address, phone number, website link, rating and reviews, own quality images, and videos.

5. Remarketing

It has certainly happened to you that an online advertisement for a site that you have recently visited appears during your internet browsing. This is how remarketing works. This is considered to be a very effective way to promote websites through Google and social media (Google and Facebook Ads), due to their low cost and increased effectiveness. Using this promotional technique, you are addressing people who have visited your site before, so they have shown a real interest in your product or service.

6. Special attention deserves the user experience (UX)

The basic principle of UX is to create web interfaces that are simple, easy to understand, and necessarily intuitive to the user.

What does a UX-compliant website look like?

The site should be easy to use, intuitive, and easy to find. The buttons and links of the platform are super necessary to be functional and predictable in use. It is also useful to make navigation easy by using breadcrumbs.

7. Do SEO

A good B2B SEO strategy is to use topic groups and sub-topics to reach your target audience. SEO services help you, first of all, to secure a place in the Top search results in search engines. Why is it important? Imagine being able to reach the top of the most coveted keywords in your niche. The higher the monthly search volume on these words, the more qualified leads for your business. In SEO you have to take care of both the on-page part of the site (optimizing titles and meta descriptions, Open Graph tags, but also texts, images, URLs, internal links, etc.), as well as the popularity of your business (posting news and press releases on relevant sites, placing banners, ads and links on blogs in your niche or on popular sites, etc.).

Definitely making B2B sales is an intellectual challenge capable of taking you completely out of your comfort zone and stimulating your imagination. If you do not have enough time or resources to do it thoroughly and with enthusiasm, we are here for you. We have more than 7 years of experience in business marketing! Call us at +373 69 809 235 (Moldova), + 40721 536 067 (Romania) or leave us a message at info{@}seolitte.com.

If you own an HoReCa business, you certainly know how important quality marketing is for the maximum visibility of your brand. We have compiled in this article top tips for digital promotion of your business, from the 6-year practice of the online marketing agency SEOLITTE.

Online promotion tips for HoReCa

• Use marketing stories: Remind your customers about your services and products in a friendly way so that you can persuade them to go back to where their tastes, sensations, and memories were … Not too harsh, without aggression, but with a story that would awaken emotions and habits a little asleep during the COVID period.
• Offer customers well-targeted promotions and discounts so you can be loyal to them. An important point is to give them a sense of security on the premises.
• Invest in social media promotion and be ready to receive feedback and answer any questions that may arise, this will ensure that you gain the trust of your customers.
• Rethink and keep the concept of taking away and delivery, these will be useful for a long time to come. In fact, it took a long time for the new habits to take root in people’s lives, so delivering on good terms remains a big plus.
• Be extraordinary – yes, the originality of the strategies, of the advertising campaigns will ensure the success of the business, in addition to some quality services. What could originality consist of? Creative photo sessions are a great idea. Another good idea is to collaborate with bloggers/influencers: invite them to the kitchen to see the process of creating the products and, respectively, to describe it as they know it later on their channels.
• Get constant reviews and recommendations – work on a professional presence on Trustpilot and Google My Business. See a GMB account optimization guide here. Thus, with the free tool from Google, GMB, you have the opportunity to appear in the results of organic search with wow pictures and videos. Another important role of this profile is to be compiled with reviews from your customers. We suggest that you write a nice message on the menu, emphasizing the importance of the reviews received from your guests.
• Periodically send newsletters for loyalty purposes – you will be sent periodically with up-to-date information from the place: the offers of the month, the new dishes introduced on the menu, and the seasonal menus.
• Make them want to eat, especially at lunchtime! – Clearly, the best way to promote your online restaurant is with high-quality photos that will make you feel a “craving”. Another good idea is to sponsor some delicious photos of your food around noon!
• Emphasize the professionalism of your staff – their diplomas and specializations; here too you could put a special emphasis on the chef.
• Be sure to resort to restructuring and SEO optimization of the site, with new pages. An idea would be to extend the site’s menu with additional services, plus text created for these pages (such as Festive Dinners, Themed Banquets, Anniversaries, Workshops, Seminars, and Product Launches). You can also think of a special section – Recipes / secret ingredients / new / from grandma / from the chef etc.
• Automate your business – we suggest you implement the CRM monitoring system (to structure your customer communication) and/or use a calendar for online bookings.
• Advertise published on news and thematic sites – PR and branding efforts can crystallize into increased streams of visitors to your site. If you manage to build a cool and youthful local look in the press, you will also attract the public in the same way. Here are some interesting advertorials: company mission and values, restaurant history, key employees, interviews with existing customers, interviews with key employees, description of core partnerships, and description of joint projects with other companies.
• In order to increase the engagement rate and brand visibility on Social media, posts need to contain more relevant information and appeal to users’ emotions. That is, to be friendly, but to capture attention, and the commercial type should be given at most once a week: Here are the types of content that would be good on social media: pictures of foreign guests with a small comment from after visiting the place or even better: video reviews. Also on Social Media, you can use User-Generated Content, such as contests such as: uploading an original picture of yourself in the venue, people voting for the best photo, and the restaurant giving prizes to the winner. Communicate about your CSR campaigns, such as your campaigns social (x lei from the purchase are sent to a children’s home).
  

What to avoid when promoting an HoReCa business?

Many HoReCa businesses completely forget about the customer experience: the most specific mistakes are included here. Let’s imagine: we have a business in the field of HoReCa that has the full spectrum of online promotion channels, works based on the most interesting and unique marketing mechanisms, but forgets to hire qualified staff. The client, intoxicated by the promises offered, clashes head-on with the attitude of the non-like-minded staff. From now on, the efforts will be reduced to an overwhelming zero!

Obviously, a business is a constant challenge. The work done, sometimes, is not easily capitalized, but if it is done diligently and with increased interest in the impact of the reputation, the results will not be long in coming.

Do you want your HoReCa business to be promoted like a book? Call today for a free consultation at +373 69 809 235 (Moldova), +40 721 536 067 (Romania), or leave us a message at info{@}seolitte.com!

If you own a business in the field of tourism, be it a travel agency, a hotel or an agro-tourism boarding house, or a winery, you have certainly had a lot to think about how to make an effective and lasting promotion strategy.

Successful tourism promotion techniques

The tourism business is quite specific when it comes to promotion. Thus, unlike the standard target audience, constituted for most businesses by potential beneficiaries of the company’s services, in tourism, there is a lot of emphasis on people or institutions that can influence their demand and purchasing decisions. Another important aspect to consider is the possibility of adapting the clientele to the proposed tourist products and packages. In the context of the above, tourism promotion must be done in such a way as to inspire and gain the public’s trust.

1. Maximum exposure to fairs and exhibitions, as well as attendance at special events – the more often you talk about yourself, the more you will create a name on the market, or, sales are made by the active and involved, ready to come forward and openly presents its strengths.
2. Organizing documentary visits for media and opinion makers from abroad and special events – designed to test the tourist products offered for sale. A good idea in this regard is to collaborate with travel bloggers, who can bring a lot of visibility to your tourist offer.

1. Define the marketing message and its audience: what is to be announced and to which customer profile will it be addressed? How do inform the consumer about the tourist product and develop a positive attitude towards the offer? Here it is very important to adapt the message on 3 levels: cognitive level (by presenting useful and interesting information), affective level (the audience should arouse desire), or behavioral level (to determine action from the target client).
2. Choose the time or period of the campaign and the location (location, area, or country).
3. Select the channels through which information about campaigns and promotions will be transmitted.
4. Decide the budgets dedicated to each communication channel: online (SEO, Google Ads, Google Display), or offline (TV, Billboard, Flyers). Budgeting is based on 4 key elements: turnover (usually 10% of revenue is dedicated to marketing), available resources and liquidity that can be invested; the objectives that are pursued, and the marketing efforts of the competitors.

Forms of promotion in tourism: offline vs. online

Innovative tourism promotion policy mainly includes online promotion for tourism businesses. However, the number of people who use the internet for hours every day is constantly increasing. It is for this reason that it is essential for each business unit to have its own presentation site in which to provide the tourist with all the necessary information.

Therefore, it is essential to be present on the aggregators of tourist offers such as infoturism.ro, turistinfo.ro, or infoturism.ro which concludes contracts directly with the accommodation units, but also with the travel agencies. These sites offer the opportunity to promote your business, by presenting your offer as follows: accommodation services offered, up to 20 photos, map of the area where the business is located. It is worth mentioning here that the tourism business promotion sites do not have enough space for an exhaustive presentation of the accommodation units or the offers coming from the travel agencies.

Online promotion ideas

• Use video tours and photo sets, as well as detailed texts to convince. The tourism product cannot be tested in advance, so the tourism promotion activity must include a lot of description, some creative writing to compose compelling and engaging texts, as well as accuracy in the presentation of the product offered.
• Using distinct formats to promote the advertising message – podcasts, blogs, and social media are media that allow complete freedom and creativity in expression. with the interviewing of the staff of the travel company, when the clientele is subtly provided with all the information that should thus be the subject of the actual advertising messages; by writing and publishing articles or reports by media reporters; on the occasion of talk shows made by radio or television stations on tourism topics; on the occasion of awarding prizes or distinctions to tourism companies for the quality of the services they offer.

• SEO and Google Ads – the presence of your tourist offer in the search engine results when a query is written that refers to the tourist product has multiple advantages of visibility and lead generation really interested in travel.
• Partnerships with tourism providers – always collaborations, both online (banners or logo presence at partner organizations) and offline (such as attendance at roll-up events, and flagships) are a good idea to increase the visibility of your tourist product.

Conclusion on tourism promotion

Let’s not forget that tourism has several functions to fulfill in the life of people involved in various visits, such as cultural, educational, and aesthetic. Therefore, tourism promotion, being directly involved in the good and efficient organization of people’s free time, contributes to a better recovery and rest of the people, but also to the culture of the masses, which makes tourism promotion both an interesting and challenging task. for the most experienced marketer.

In tourism, the quality of the service always comes with a boomerang effect, precisely, for this reason, the provision of high-quality assistance during the consumption of the product will serve as another promotion channel through online and offline recommendations and reviews.

Do you want your tourism business to be promoted well? Turn to SEOLITTE professionals, we have over 7 years of experience in the field of digital marketing! Call today for a free consultation at +373 69 809 235 (Moldova), + 40721 536 067 (Romania) or leave us a message at info{@}seolitte.com and let’s increase the visibility of your business and convert as many prospects as satisfied customers today!

If you own or promote a business in the IT industry (software and IT services) you certainly know that attracting customers is a laborious, long activity that requires a lot of persuasion work. Currently, in Romania alone, there are over 17 thousand IT companies, and in order to make your company’s voice heard and taken into account, you need to differentiate yourself, discovering and talking about your competitive advantages.

How to promote your SaaS business or IT services?

It is also worth mentioning here that the IT industry is one of the most dynamic industries in the country, so your communication must also be energetic and extremely flexible.

At the same time, it is very understandable that in an IT business, offline still works well when it comes to customer conversion. Participation in profile events is by far the number one channel in attracting customers. E-mail marketing campaigns also have a good return on investment, as well as the direct approach of companies.

Ideas for online promotion of companies in the field of information technology

1. Start with LinkedIn – the most effective social media platform for business in the IT industry, because it is the environment in which your target audience lives. But if you want to be relevant and memorable on Linkedin, you have one crucial thing to check: constantly creating content. You should know that 80% of B2B prospects come specifically through LinkedIn, so there you have a huge potential to fish the clientele, by creating informative, educational, and professional content.

2. Develop your email marketing email list – there is no question of purchasing an email list, rather you have to collect each subscriber by providing useful guides, the latest industry news, and e-book – all in exchange for subscribing to your newsletter.

3. Facebook – seems at first glance that B2B is not about Facebook. For this reason, we will present this information to you from another angle, namely from the idea that this is a platform that offers extensive opportunities, given the huge number of daily users of the platform: 1.84 billion users visit the site. socializing EVERY day. In this context, it’s pretty easy to say that your target audience is there: CEOs, CEOs, and procurement executives – they all have a Facebook profile. And in order to be able to measure conversions and remarket to those who have already visited your site, you need to use Facebook Pixel.

4. Be active in the written press with interviews and press releases – you will surely make your voice heard by presenting informative and well-documented materials from the niche. Turning yourself into authority or center of gravity on a certain subject will make you look for your services in time. The secret is to be open and willing to provide niche information to media portals and specialists who need it.

5. Organizing free seminars for young IT specialists or organizing open doors for potential employees – greater openness brings credibility and opens up a wide range of opportunities for collaboration.

How are Romanian IT companies promoted? Top methods of online promotion of companies in the field of information technology

• Content Marketing – in IT you often have to take on the role of the brand that educates the market and a good educational tool is your own blog. Take care of the SEO part of your site, as it can give you free organic traffic and great search results with reasonable budgets. See how you create your own SEO strategy in 2022.
• Video explainers – video marketing done by placing explanations on YouTube can bring visibility to the people who matter. In general, video is an important focus in 2022: people spend 88% more time on pages that contain video, and 90% of users say that video helps them make a purchase decision. Obviously, IT is more complicated to sell on the conveyor belt, and a single interaction with your YouTube channel will not create a long-term relationship with your potential customer, or B2B customers perform at least 12 online searches before interacting with a website.
• Creating whitepapers and periodically presenting them – the purpose of these presentation materials is to inform about the new products and solutions you have invented.
• Google Ads and Search placement – will help your potential customers get in touch with you when they need your services/solutions. As a small recommendation for ad texts, it would be to start from your client’s needs, namely: to emphasize the time savings, the pleasant experience of working with a professional team like yours, and the lack of tension or stress in working with you. Ensure that you provide high-quality consulting and support services, as well as the accessibility of the team to answer any questions about your solutions at any time.

What KPIs do you track online?

• increase your company’s notoriety – over time you should see the number of bid requests increase due to your brand awareness efforts
• sales and number of customers
• turnover is constantly growing – another goal to watch carefully is the quality of the leads that come in, as in IT some projects can bring you loss rather than gain if customer expectations are not reasonable. And vice versa, a good position in the IT and software market can bring you reputable clients and budgets so that your work is highly appreciated and remunerated.

A few words in conclusion

Be mobile-friendly in both content marketing and paid to advertise, as mobile devices are becoming ubiquitous. Marketing for IT and technology companies certainly needs to include mobile marketing. It consists of ads appearing on smartphones and tablets.

Do you want your business to be promoted like a book? Turn to SEOLITTE professionals, we have over 7 years of experience in the field of digital marketing! Call today for a free consultation at +373 69 809 235 (Moldova), + 40721 536 067 (Romania) or leave us a message at info{@}seolitte.com and let’s increase the visibility of your business today!

Do you have an architecture or interior design firm? We know how to promote it in the digital environment. We have been promoting architecture and interior design offices for more than 7 years, and in the following, we discuss the digital promotion strategies that have worked for SEOLITTE clients.

For sure, this article will be a good starting point for promoting your business: here you will find promotion ideas for architecture, construction, and landscaping companies.

Stay with us for a turnkey marketing solution for architects: promoting architecture and interior design offices!

So here are our ideas for digital promotion, to do guerrilla marketing in architecture and design companies:

• Keep a blog that will inspire and convince your audience – obviously selling in your niche with the visual, but don’t forget to add descriptions about the work process, the creative procedures used, the implementation team, and the collaboration with the client. Creating interesting textual content will bring you closer to the reader, and invite him into your world, but will also have an impact on the SEO side. Well-done blogging always helps on 2 levels: to sell, but also to tick the organic ranking objectives in the search results by SEO optimization.
• Use inspirational platforms in the niche of architecture and interior design, such as Behance or houzz.com. The recommendation is to create accounts there and fill them in monthly with information about your projects. They will influence both the SEO side and help attract new customers. In other words, be active and involved in your niche, the presence on these platforms will ensure you a key role in the community of people in architecture and design.
• Keep a monthly optimized Google My Business (GMB) account full of positive reviews. See a GMB account optimization guide here. You are in a niche where beauty sells, and with the free tool from Google, GMB, you have the opportunity to appear in organic search results with pictures, videos, and personal renderings. Here you can also add data about various case studies. Another important role of this profile is to be compiled with reviews from your customers. People believe in the reviews they read online as much as in the recommendations they receive from their friends. Certainly, good reviews on Facebook and GMB can build a positive reputation and turn you into a hard-to-ignore player.

• Differentiate yourself and come up with clearly articulated offers. Think about what can you offer different, new, unique? Either you cover a specific niche, less crowded, of architectural services, or you create only in one style (say: the minimalist, or the classic?).

How to promote yourself effectively as an Architect or Designer?

• Create a sense of accessibility and availability online – In addition to well-described materials and authentic pictures, a professional trained to work with people should always be willing to take on new projects, assuring potential clients that there is enough time on your agenda for another successful project. A good idea is to place a chat on the website or show openness to people on your social media channels. Don’t forget to be just as open and sociable in phone conversations, so as not to sabotage your marketing efforts in the digital environment.
• Place your key people in the spotlight – PR and branding efforts are especially appreciated in promoting architecture and design firms because people tend to believe in people, more than in brands. Talk about your company’s talents in press releases, business news, and niche press interviews.
• Case studies need an audience! – Live case studies and webinars could attract not only loyal followers (potential clients for your architecture/construction office) but also a reputation for transparent professionals who contribute to the development of the industry by sharing experiences and dexterity. Equally interesting is the idea of teaching students, opening an evening school, or getting students to practice stealing from you.
• Use remarketing and retargeting services with confidence. By remarketing, you will be able to stay in the mind of your potential client and you will increase the chances that he will return, for a consultation from you. Remarketing remains a very popular method of promoting websites through Google, due to its low cost and increased efficiency.

Call on SEOLITTE professionals for marketing strategies for architects and interior design companies, we have over 7 years of experience in the field of online marketing! Call today for a free consultation at +373 69 809 235 (Moldova), +40 721 536 067 (Romania), or leave us a message at info{@}seolitte.com.

Certainly making good sales in real estate is one of the most complicated tasks a sales and marketing person can have. Conversely, whether you want to promote a real estate agent or you are a developer looking for the right marketing strategy, a single sale can cover your budget invested in digital promotion, a few months in advance.

In this article you will discover the most effective real estate promotion ideas in Romania, tested and improved year after year together with the clientele of the digital marketing agency – SEOLITTE.

How to promote the offers of your real estate agency or construction company online?

• Invest time in each lead – given that any lead is extremely valuable in real estate, let’s start with this golden tip: don’t treat leads (or superficially) with indifference. We can tell you (not from hearing) that in real estate communication is the key to success, the closer you are to your client, the more you understand his needs, the more you feel his needs, and the more likely you are to complete that transaction. Remember that a single sale can cover a month’s salary in this niche. Moreover, humanity in negotiations will always bring new recommendations.
• Present your property through professional pictures – if you are a real estate developer, hire actors for regular photo shoots, or photograph happy families in the beautiful houses built by you. Yes, the visual sells, but the visual can also tell a story, inspire, and shape the dream life that awaits – at a distance transaction. Use the images given on Social Media, on the website, in commercial articles, and on Pinterest, all these media can bring potential customers if you add a correct description according to SEO rigor.
• Take care of the brand’s reputation and be honest – we know that in real estate one of the huge challenges is to repeat the deadlines. But it is also known that a dissatisfied customer will create a lot of negative feedback, and will “stain” your image online and offline. Reviews are the ones that will help you complete your business – whether it’s a block of flats, strive to be on good terms with the community in your area, and encourage them to be active on your online pages. Also, make sure you have a properly optimized Google My Business profile (see a step-by-step guide to optimizing your GMB profile) with positive reviews. A good idea in this regard is to mention to satisfied customers that it would be really useful for you to leave a review on Facebook or Google.
• Use your virtual arsenal of tools – promoting a real estate site is best done with a lot of interactive content, such as virtual tours (for a comprehensive presentation of the property); quizzes (for the part of attracting potential buyers with content engagement).

Promoting real estate ads

• Add emotion to every message – Take care of the excitement that your site causes. What message is displayed on the homepage? Does it make you feel at home? mine”? Or is it more of a color palette and a cool design? A special role in creating a good impression when you want to promote real estate online has a modern and clean design, how else can you sell real estate without accuracy in the presentation of your product? It is known that real estate requires professionalism, dedication, and time investment. To drive traffic to your site, use SEO services to increase the visibility of your properties on search engines and to set up Google Ads campaigns to bring paid clicks to your offer. See more about how SEO promotion works in this guide.
• Promote through real estate ads and flawlessly written and well-argued marketing messages – focus on the company’s history, the founder, and the already built reputation. Through PR and quality online branding you invest in the company’s image. All the appearances in reputable newspapers, magazines, and newspapers create, for you, the image of a serious real estate man, in which you are not afraid to save what you have agonized over for years.

Do you want your real estate business to be promoted like a book? Turn to SEOLITTE professionals, we have over 7 years of experience in real estate marketing! Call today for a free consultation at +373 69 809 235 (Moldova), + 40721 536 067 (Romania) or leave us a message at info{@}seolitte.com and let’s multiply your sales. We have well-designed real estate promotion packages for your business.

The impact of social signals on SEO has been talked about for many years. But how much does social media affect your site’s rankings? Let’s find out in the article below.

SEO vs. SMM:

• SEO increases the visibility of a website in search engines to get more traffic.
• SMM uses social media sites to increase brand recognition.

Why does the presence of brands on social networks impact the SEO part?

• Activity on social networking sites such as Facebook, Twitter, and Pinterest has recently become an important factor in the optimization process.
• The shares and likes received by the posts on the fan page of a website represent votes of confidence whose weight is comparable to those obtained through link building.

Here’s what Gary Illyes, Google, a trend analyst about the importance of Social Media in SEO, gave us: “The context in which you interact online and the way people talk about you online can actually influence how you position yourself.”

The types of content that generate traffic and social distribution are:

• Blog posts
• Videos
• Infographics
• Podcasts.

The role of social signals in off page SEO

The main purpose of a search engine is to provide users with relevant and high-quality content.

Search engines largely evaluate quality based on how often a URL is seen on the web, and as web communication has moved to social media, Google seems to have integrated social signals as a ranking signal.

What kinds of social signals matter?

○ number of likes, shares, and comments on Facebook and LinkedIn

○ number of followers, tweets, and retweets on Twitter

○ number of views, duration of viewing on the Youtube channel

○ the number of pins on Pinterest

Don’t forget to insert a link to your site on the profile page.

Strategies designed to increase your engagement on social networks can also increase your site’s ranking in the top search engines.

Here’s what you need to do:

• Post daily: keep your brand at the top of social media news feeds.
• Use good images: images greatly increase the interaction rates for all types of social networks.
• Partnerships: Share links and produce original content with other popular brands.
• Be present: Product content for top social networks.

How do social signals affect the SEO indexing part?

• Good information helps social media profiles rank in search results and gain traction.
• Social media links can help Google index your blog/posts.
• But beware: Although SMM links are useful, Google doesn’t count them as links from an authoritative site.

How can you optimize your Facebook Page?

Google uses the following in its search results:

• Facebook page name;
• a short description of the page;
• number of appreciations;
• the number of people talking about the page.

Give special importance to the “About” section, because usually the information here is in the Meta Description that appears in Google and that makes the difference for the searcher (to give or not to click on the result in which your page appears.

LinkedIn Page Optimization:

By naturally placing the right keywords in your profile and strategically adding relevant search terms to your content, including headlines, the search algorithm can get you to the top of the SERPs.

Medium Page Optimization:

The platform allows users to publish all kinds of blog content, including:

• Personal stories
• Republished articles
• Original content
• Reused content

Why does being on Medium matter?

58% of Medium traffic comes from organic search, while just over 26% is direct traffic.

Pinterest Page Optimization:

• Users perform over 2 billion monthly searches on the site
• Of all searches, 97% are unbranded, which means that Pinterest users are willing to interact with unfamiliar companies.
• There are 600 million searches on the site every month.
• 70% of consumers use the platform for inspiration on how to make purchasing decisions (only 17% on Facebook).

Using Quora for SEO purposes:

• Here people always ask valuable questions on topics of interest.
• These queries have keywords that your audience is searching for on Google:
  – Business tips
  – Counseling related to daily life
  – Useful content creation data
  – Blog posting/content brainstorming ideas
  – Information on new topics.

Copywriting is the art of persuasion in words. Especially to persuade the public to buy what you have to offer or to resonate with your message. Moreover, good copywriting work can be measured quite clearly online: in clicks, shares, and views.

But what are the characteristics that turn a plain text into a selling one?

• Relevance
• Persuasive writing
• Authenticity
• It urges the reader to take action
• It arouses interest
• It has some elements of novelty
• Brings personal benefit to the audience: the message is modified depending on the audience
• It has storytelling elements
• Touches a sense.

So what are the goals of copywriting?

1. Successful fulfillment of the digital promotion strategy: attract, stimulate, ensure and sell your services and products.
2. Quality brand awareness: everything to make the brand of consumers as well known as possible.
3. Establishing an informative link between the client and the entrepreneur: advertising scenarios, slogans, advertising campaigns
4. To create a stunning story about the brand.

For quality copywriting, you need to know who you are writing for. Here are the criteria on which you can build the ideal customer avatar:

Working copywriting formulas:

1. AIDA:

• Awareness – The first thing you need to draw readers’ attention to is a convincing title/phrase.
• Interest – most people show a short duration of attention, especially online. Your goal is to keep the person interested in reading the text, making sure you write for those who are just “scanning” the material.
• Desire – people will not buy anything if they do not want to. There are 3 ways to cultivate a desire in a reader: display the benefits of a product, explain how the product will change his life, or how he can solve a problem.
• Action – by a paragraph that talks about all the reasons why the reader must take immediate action, thus creating a sense of urgency.

2. 4 “U”:

• Useful – how will the following text help the reader to solve a problem, answer a question, or provide a solution? Show what is in your material useful to him.
• Urgent – causes the reader to act earlier. You can do this by providing a timeout or deadline. It can also refer to certain stress, pressure, or an acute need that the reader feels.
• Unique – draws the reader’s attention to a different fact, an unusual statement, or special information.
• Ultra-specific – can include numbers, indicate specific steps, or identify explicit or exclusive information.

Particular attention is paid in copywriting to the title, introduction, and ending elements. Why? Because:

–80% of the articles are not read due to an unattractive title: the title must understand who the target audience is, highlight the usefulness, be current, have numbers, and anticipate the search intent (the most searched formula online is “How to”) and have triggers or magic words (such as “new”, “free”, “because”, “imagine”, “how-to” and numbers).

-8% of readers read the end and if they like it go back to the introduction and go through the text itself: use numbers, and infographics, and structure the content into chapters and subchapters. The article must also contain a strong ending – a relevant conclusion or call to action.

Now that we’ve determined what texts sell, let’s see what SEO texts mean:

SEO copywriting is the type of content we create in order to stand out in search engine results.

The purpose of SEO Copywriter is to increase the relevance of written texts. You write for 2 categories of users: people and search engines (robots).

What is the job of an SEO Copywriter about?

The SEO copywriter writes texts using keywords. Keywords are the words and phrases that users enter in the search box of a search engine, such as Google, to find the information they are looking for. Keywords can be a single word, phrase, sentence, or question.

What is the role of keywords in SEO Copywriting?

To understand why we need keywords, let’s take a look at how to search online:

1. First of all, you have a need and you want to search Google for an answer or a solution to your problem.
2. You formulate the need in a series of words and phrases, known as “query”, and you enter it in the search engine.
3. Search through the results obtained, click on that result, and if you are satisfied come back or stay on the page.

These steps actually reveal that in SEO strategy we need to focus on the most important and representative words for a brand (in other words: those that sell and those that clearly suggest the user’s intention).

Where are keywords used?

In the texts on the site, in product descriptions, in blog articles, in SEO tags, and in PR articles about your brand.

So what’s the connection between SEO and selling texts?

SEO also is important for the user experience, which is achieved exclusively through quality copywriting. Here are the defining elements of quality copywriting:

• It intrigues the user right from the title.
• It makes the person stay on the website as long as possible.
• It allows people to interact with your site and its content.
• It decreases the rejection rate (represented by the percentage of all sessions on the site in which users accessed a single page and submitted a single request to the Google Analytics server).
• It uses visual material and numbers for more credibility.
• Use only short, clear sentences with up to 20 words.
  The text always has a good structure: the content on the page is arranged according to the reader’s priorities.
  The feeling of accessibility must be created: any user, when accessing a link of a web page, wants to find solutions to his problems, easy to implement in practice, blog articles are a good solution.

Also, SEO counts the links received from other sites, the good news is that they can be attracted by good content, namely:

• Unique content in Romanian.
• In-depth research and analysis.
• Infographics, videos, and author photos accompany the text.
• Headings, lists, short paragraphs (up to 300 words – one paragraph).
• Internal links.
• Useful blog posts.

All these elements of SEO copywriting, in fact, also help in the process of convincing in words through these mechanisms. Or, a good SEO copywriter needs to know the human nature, needs, preferences, tastes, and desires of people. The SEO copywriting process adds value to the visitors, not just placing keywords in the texts on the site. By choosing a suitable audience, interested in the topics he wants to address, the copywriter can provide the desired information to visitors, in a way that is beneficial for the site’s ability to rank in results.

Conclusion

In 2023 it is quite clear that search engines are only looking for quality, just like human users. So you need to produce readable, value-added content to stand out as a brand, or content producer, and the quality of your content helps you find and retain customers. We can thus say that at the intersection between copywriting for SEO and content that sells are the transactions’ drivers.

The components of a complete SEO strategy
– On-page SEO: it focuses on the content of a website and how to optimize it, in order to position your website in the SERP for the best keywords;
– Off-page SEO: this stage represents the process of affiliation with external references (backlinks) with SEO authority to improve the positioning of a site in the SERP;
– Technical SEO: This stage focuses on the architecture of a site to help search engines access, interpret, and index that site.

Creating the SEO strategy

In the following, we will illustrate some advanced SEO settings: elements related to the technical side of SEO. The examples in this article are for WordPress implementations.

Yoast SEO is the plugin used, which we recommend for easier handling of these settings in WordPress, without having to write lines of code:

1. Use the .htaccess tool to fight duplicate links:

2. Optimize site loading speed:

• choose a suitable hosting, from the country of origin (preferably VPS)
• implementing a good cache and optimization plugin (WP Optimize, Autoptimize, WP Super Cache): image resizing, code minification
• Use CDN (https://cloudflare.com/)
• gzip compression – You can achieve this by inserting specific codes for compressing resources in your .htaccess file or in Nginx
• Enable keep-alive – you will allow your visitors’ browsers to establish a connection only once instead of multiple times when they request files from your website by inserting specific code in your .htaccess file.

3. h1 headings: only one per page

4. Compatible fonts and sufficient text size, keeping margins on the site:

• Size: 16px minimum
• Fonts that combine: https://www.fontpair.co/
• Color schemes: https://coolors.co/

5. The robots.txt file: what don’t we index?

• Thank you page
• Admin page
• Internal site search page
• Pages with no valuable content.

6. Use sitemap.xml to tell the search engine what pages your site has:

7. Place unique meta tags on each page of your site:

8. Put the ALT tag on images:

9. Use structured data on every page of your site:

10. Optimize URLs:

• URLs should be consistent: if the first page redirects from www.X.md/ to www.X.md, the page www.X.md/ro/prima-pagina/ already does not do this redirect
• Avoid capital letters
• Use high-potential keywords
• Replace underscore characters “_” with the hyphen “-“.
• Do not use the same word more than once in a URL
• Never use special characters in links (%#&^$) or stop words, eg: and, on
• Addresses in Romanian should only contain words in Romanian.
• Remove the digits.

11. Use Breadcrumps:

12. Be careful with product filters:

Steps to create a website:

How do we create a website?

• Information collection (online and offline research)
• Business plan and website structure planning (Project Manager)
• Creating Design and UX – a unique template for each page (Web Designer and Dev)
• Choosing the right CMS for your site type (such as WordPress, Joomla) (working with the developer)
• Website development (working with the developer)
• On-Page Optimization of Every Site Page (Copywriter)
• Website maintenance (SEO Specialist).

A minimum of categories that must exist on the site:

• About
• Products and services
• Portfolio / Catalog / Team
• Blog
• Contact.

What is Web Design?

Web Design is the planning and creation of a website. Creating information architecture, user interface, site structure, site navigation, colors, characters, and images. The ultimate goal is the user experience (UX – user experience).

The basics of good web design:

-Fast website – great loading speed

-The first page must be well-organized

-No annoying widgets (eg popups, flyers, ads)

-The message should be painfully clear on the main pages (For more information you have to use the Blog category)

-Coordinated design – comfortable for users one

-Easy navigation – a well-organized menu. Most people start reading from the top left and continue reading from the bottom right

-The site must be complete (if you have a site under construction, you better tell visitors that they will find more content in the future, using the phrases “Weekly updated content” or “New products added monthly”).

UX – user experience – the interaction between a real user and products or services such as websites, applications, and physical products. In order to get the attention of the users and keep them on the site, a well-optimized design is required

The basic principle of UX is to create simple web interfaces that are easy to understand and must be intuitive for the user.

What does a UX-compliant website look like?

-The site is easy to use and intuitive

-Information is easy to find

-Buttons and links are functional and intuitive (when you click Add to Cart, the product is added to the shopping cart, nothing else happens)

-In an online store, the ordering process works without errors or interruptions

-It must contain a search bar

-Easy navigation through Breadcrumbs is required.

Design web and UX (User Experience):

-Sketch – drawn on paper

-Wireframe – represents the digital transposition of the sketch

the approximate number of pages, the method by which the pages are linked (menu), and navigation elements.

What is Customer Care?

This is how people are treated when they interact with a brand. This includes all experiences with the company and its employees: before, during and after the acquisition.

Some global statistics on how important customer care really is

-51% of customers / potential customers do not return to the company with which they had an unpleasant experience.

-66% of consumers say they like it when brands save them time on unnecessary actions.

-64% of consumers say they can turn a blind eye to expensive prices when customer service is of high quality.

-84% of potential customers say that the purchasing factor is the brand’s concern for their needs.

-One satisfied customer will share his experience with another 6 people, while a dissatisfied one will tell about the unpleasant experience to another 15 people.

-In 75% of cases, e-mail is a perfect channel to show high-quality Customer Care.

-73% of customers say they are loyal to a brand just because they care about their needs.

But let’s not confuse the services offered with the care of customers. Customer care vs. customer service: differences and explanations

Customer Care – the process of building an emotional connection with customers (non-quantifiable).

Customer Service – the (technical) assistance provided by the company’s employees (quantifiable, for example, the number of satisfactory answers).

Note: Both contribute to the increase in Customer Satisfaction Score and are measured by the question: how satisfied are you in interacting with our company?

Customer Relations is the process that your company uses to interact with customers to improve their experiences with your brand. The purpose of customer relationships is to get customers involved in what your brand has to offer. Moreover, by implementing ways to improve the customer experience, they can continue to support your company’s goals.

What actions are being taken for Customer Relations?

• Assisting the client in his wishes and needs (related or not to our services) leads to the creation of stable and loyal relationships with our customers.
• We explain the small gratuities we offer to them: we show them that we can do more, but let them understand they should not abuse our kindness.

This is the codex of the satisfied customer:

# 1: Get my attention, don’t steal it.

# 2: Treat me like a man, not a wallet.

# 3: Find solutions for my business, not your system.

# 4: Use my resources, but don’t abuse them.

# 5: Ask me for feedback and follow it.

# 6: Assume your mistakes.

# 7: When you help me, you help yourself.

# 8: I don’t mind paying you, but don’t play with me.

# 9: No drastic conditions, but with discipline.

# 10: Do a good job even when it’s hard.

Here are some good customer practices for customer care:

1. Use email templates sent to customers, such as:

-Introduction email
-Thanking emails
– “We apologize” emails
-Greeting cards
-Report emails
– Instructional emails, etc.

2. Gratuities that bring/keep customers. Rules to follow:

-We offer freebies, but we explain that it is a limited offer (just for new customers).

-We offer gratuities to show their gratitude (stable customers).

-For each client to establish a communication channel (convenient for him).

-We recognize mistakes more often and come up with quick solutions.

-We urge you to leave us reviews on Facebook/site.

3. Examples of communication for a good customer:

What do we get by working on customer relations?

• Quiet and understanding customers / potential customers.
• Better feedback from current customers.
• A more efficient cross-sell and Upsell.
• More recommendations and reviews.
• Long-lasting relationships with old and new customers.
• Humanization of the brand.
• Customer appreciation.

Capitalize on the personal impact on Social Media accounts

Think of social networks as you think of traditional networks:

1. Get to know other people, giving them value (help, information) and they will naturally want to know about you and what you do.
2. On Twitter, Instagram, Facebook, and LinkedIn, there are almost 2 billion users in one place, of which the largest number is on Facebook, which comprises just over half of the online population.

Our suggestion for you is to contact people for specific reasons. A few elements to keep in mind in your communication: to use personalized, specific, attentive, and captivating communication.

Sending generic messages or comments is not a great solution. As an alternative, you can ask smart questions, send thank-you messages to authors you like, or comment on articles online.

Use online people connection tools:

• A number of technologies and tools are now available to help professionals who want to connect online, start conversations and make connections. These tools include video conferencing platforms such as Zoom and Google Meet.
• You can host/organize webinars or events to generate new contact opportunities. 1-on-1 follow-up sessions, or group after-events, can help you make good deals.

Be curious and warm:

• Ask questions and then listen carefully
• Listen more than you talk
• Participate in discussions that matter: groups, forums, requests for recommendations
• Do not pursue only short-term interests, but vice versa …

Follow up on online relationships

How often should you keep in touch with your contacts? How do you balance your efforts to meet new people while staying in touch with those you have known for some time?

1. It all starts with desire

Relationships provide people with access to information, such as advice and problem-solving assistance, among other purely human benefits.

Over time, this access to information helps people to acquire the knowledge and skills needed to succeed in the workplace and to better meet the challenges.

2. Set priorities

• Start by grouping your contacts into categories: current customers, potential customers, influential and strong colleagues, and friends who recommend
• Determine the best way to pay attention to them – regularly and systematically
• Be careful – this can take various forms of email, phone calls, coffee meetings, social gatherings, and handwritten greeting cards (a good way is to recommend them online)
• Be close to people with whom you are trying to cultivate relationships so that if you need their assistance, you will continue to be relevant.

3. Think about your people or good relationships should be cultivated

• Be aware of the moment when the news or information received makes you think of that person. Maybe you’ve read a book that a former colleague might like, attended a lecture on a topic he or she is interested in, or recently met someone who knows him or should know him or her. This is a good time to get in touch.

4. Masterminds and group conversations will help

• You can even create an interest group on Facebook that will help you connect with hundreds or even thousands of people with similar interests – it’s useful, enjoyable, and helps your community
• Be ready to invest your time in the community – you need to have a weekly plan/calendar of work and interaction with your community
• Be open and offer everyone your platform.

5. Don’t call on people only when you need them

• If you want that person to be in your network, you should avoid contacting them only when they are in need.
• If you notice that your friend has just been promoted or has had another success, celebrate by giving him a phone call or sending him a handwritten note.

6. Offer to help

• Look for ways to help them – listen carefully to what they say and the challenges they face
• But don’t do it just to get something in return
• People feel sincerity and authenticity and ignore pretense.

There are various types of content that have their place on a website, however it is worth mentioning here that for a quality SEO, let’s not forget that search engines attract the most attention to the written text.

What is the connection between SEO and content?

Without textual content, there is practically no SEO. Or, SEO is a branch of online marketing that aims to improve the visibility of a site in unpaid search engine results, also called organic results. SEO is focused on increasing visibility in search results. This branch of marketing includes both the technical and creative elements needed to improve your search engine rankings, as well as increasing Google’s understanding of your site. However, the most important aspect of SEO is related to the keywords, because they are the queries that the person enters in the search box.

Yes, images are also optimized (technically; by weight in kb; to fit organically on the site; to have keywords in the name; to contain ALT text) to appear in image search results, but also to contribute to the overall SEO score of the site.

And the videos are optimized: they are saved in the optimal format, they also pay attention to how much they influence the loading speed of the site.

Therefore, the content on the site can be:

• informative: bog articles
• a content what it sells: concrete data about products, services
• funny content: jokes
• captivating: product reviews
• reputable: participation in events, press appearances, press comments.

Content formats and SEO copywriting tips to keep in mind when creating textual content

A special section of the site that can contribute immensely to the SEO part are the blog texts. Blogging tips:

• your content must be informative, the public is already interested in the topic of the site, possibly knowledgeable in the field
• special attention should be paid to the keywords, they make the page rank in Google
• you need to place more links to different pages of the site. These links are placed on keywords that are representative of the pages you are linking to (internal links are suggestions for search engines about page relationships)
• you don’t have to repeat the same link multiple times on one page
• you shouldn’t put different links on the same keywords.

Product descriptions:

• they must be as unique as possible (not to coincide with what other sites have written.) Likewise, within our own site we do not repeat the same texts on different pages. They must present comprehensive information, presented as a benefit to the visitor and not as a compliment
• Overloading with keywords should be avoided.

Suggested tools for verifying the uniqueness of content:

• https://smallseotools.com/plagiarism-checker/
• text.ru
• content-watch.ru
• For English accuracy: hemingwayapp.com/.

Today, for buyers, recommendations from friends and expert opinions are more significant.

Direct advertising is gradually fading. It still works, but buyers are more interested in truthful information from consumers.

Starting from this simple truth, let’s see how we can do successful marketing. The concept of content marketing can help. Content marketing doesn’t work in terms of “Buy!” and “Discounts”. This is a constant generation of useful, relevant, interesting content for users. The difficulty for some companies is that they expect to get fast results from this line of marketing.

After writing a few articles and filming a video but not getting a quick result in terms of sales, they decide that content marketing doesn’t work. And again, this would mean that you have to spend for these processes. And this is wrong.

These are the benefits of using content marketing:

• Expertise – When a company is an active player in the market and shares its experience, it forms the following opinion about itself: “They are really good specialists and they understand the problem, it is better to buy from them”.
• Increasing the importance of the site for search engines – Useful and interesting content adds value to the site. As our experience shows, it is possible to promote sites with competitive topics even with fewer backlinks (links from other sites), but with interesting and high-quality content, posted on the site’s own and own channels on social networks.
• Increasing loyalty – When a company is engaged in content marketing, it is actively involved in solving customer problems – then communication is built on values. Price questions become secondary. The potential customer understands that the company can solve the problem and is more loyal to the product. In addition, “brand advocates” appear. If certain negative aspects appear out of nowhere on the Internet, there are “defenders” who say that: this cannot be correct, the company does not work in this way, if there are problems, the company solves them, etc.

The use of content marketing is an extremely effective mechanism, which gives long-term results and can ensure the consolidation of your business in terms of customers and brand loyalty.

Quality content development

Content is now a guarantee of the quality of digital promotion. The only downside is that updating your content takes a long time, which is precious. Unfortunately, we cannot pause in other activities, just to renew the content or to add a certain factual substratum. This activity is inherent in the marketing strategy adopted by the company and, respectively, must be carried out in conjunction with all other offline and online promotion measures.

To understand how quality content is developed, we come up with some technical recommendations that will help you generate quality content:

1. Get inspired by creative sources – Let’s be clear from the start: we do not accept plagiarism or any other form of copying information. However, there is nothing wrong with finding inspiration and new ideas on your favorite web resources. However, interpret things correctly and add inspiration to another 90% of individual products.
2. Use spectacular images and videos – If you want to avoid the overuse of text on social media, focus on videos and images. That being said, try to avoid stock images: they are unlikely to help you impress your site visitors and will certainly not help promote your brand.
3. Build informative content – Sometimes the things we do regularly and are perceived by us as natural can be completely non-trivial to others. You’ll be amazed at how many people will appreciate the step-by-step instructions on something common. Every content provided must be informative, simple, and clear to the user, so that you are loyal to it and closer to your brand.
4. Accelerate without sacrificing quality – Content is known to take a long time to develop. But there are tools that significantly speed up the process of designing them without compromising quality. Again, this topic needs separate coverage, but we’ll give you some important recommendations right now:

• Use ready-made templates: this saves time. There are ready-to-use tools on the Internet that help you quickly create a survey or write a product review, or arrange an interview.
• Work in “package” mode: Think of dozens of ideas for posts and articles at once, and only then start writing. Create complete sketches, not sections. Edit and revise the paper at the end, not during drafting.

We believe that this approach to developing quality content can provide you with long-term results and strengthen your brand among consumers and potential customers.

Forming messages

In digital marketing, consumers expect messages that meet their personal needs. In other words, the public is influenced in the sense desired by the organization only if it considers the source as convincing, rational, and close to it from an emotional point of view.

From a psychological point of view, the source of advertising messages is considered convincing only if it meets 3 essential factors: credibility (expertise, status, competence, and honesty), charisma (familiarity, similarity, charm, and attractiveness), and control (power, authority, “inspectorate “).

In general, online messages have the following purposes: to inform, educate, train, motivate, connect, integrate, promote and entertain, and facilitate decision-making.

When discussing advertising immutable laws which we can’t ignore, online advertising should ideally:

• Provides clarity on the brand image – that is, to make the customer instantly recognize what it is about.
• Strengthens the brand’s notoriety and does not affect it, causing side effects (Warning! I’m not referring here to guerrilla marketing (unconventional marketing – which is based on energy and imagination) and allows slightly aggressive advertising, but it also comes with a well-established goal).
• Reflects the social position of brands – judging by the latest trends, I would emphasize how important it is not necessarily to be part of the general rules: to build your message without necessarily being part of a “fashionable” current. Let’s not forget how quickly these trends change and can become a weapon to ruin the image of the business – such as BLM – Black Lives Matter – a sensitive trend, which can easily distort the message of a brand, or any other political associations.
• Enhance the professional image of the business – yes, the message that reaches the customer is vital, so do not forget that every campaign you build will persist, like a business card in the online environment. Be careful what triggers you click on, what associations you arouse, but most importantly – what would be the potential consequences of one message or another on the company’s image.

There are a few rules that guide us in designing marketing messages:

       1. Focus on the brand being advertised

Often, advertising is created ad hoc (circumstantial), regardless of brand identity. Here is the situation in which we ask ourselves: “Good and what does this advertisement have to do with the brand?”. If there is no coherent and consistent identity or message to characterize the brand, you will create confusion among the recipient, who will no longer track your messages or advertising campaigns.

       2.  To be addressed exactly to the target audience of the brand

Before you create an advertising message, you need to do some research to help you determine who your target audience is. This is very important because effective audience targeting helps you reach the people in your audience who are interested in you. Therefore, review the demographic, psychological, or behavioral characteristics of your target audience before writing your ad.

       3. Deliver a promise to the potential consumer

Communication around a brand should lead to increased sales. The buyer is motivated only if a clear benefit or advantage is conveyed, and the advertising message must promise a unique competitive advantage over competing brands in order for the recipient to consider it. The product itself must offer the promised benefit through the message, so as not to mislead the consumer and to give consistency to the brand. This happens when buyers know exactly what benefit they have if they purchase that product or service. A good exercise in this regard is to complete the table before/after:

       4. Differentiate your own brand from your competitors’ brands

Another important marketing feature of the ad is that it needs to differentiate your brand from the brands of your competitors. The reason behind this is that people do not buy identical things.

 5. To cause a change in consumer behavior

The most important marketing feature of the advertising message is that it should lead consumers to buy the promoted product or service. Finally, the success of an advertising campaign is measured by the company’s sales. Create a clear, simple and creative message that will get the receiver to buy what you sell.

The important thing is that the message you create is memorable, in a qualitative way, not just quantitative, and to arouse certain pleasant and lasting impressions. Create valuable advertising for impact products!

Targeting customers by the content

Every self-respecting marketer knows that targeting is an extremely meticulous process, but also vital, in promoting a business, or it depends on how visible and notorious it will become, in the eyes of customers, a business. Therefore, from my own experience, I can say that increased attention is vital in this segment.

And in order not to remain declarative, here are some rules that we have already tried, in several marketing strategies, and which have given very good results for the promoted brands. Be prepared to invest time and creativity in what you do, otherwise, success will stay away from you.

1. Formulate the advertising message with a few rules in mind:

• Customer Needs – What do you offer to join them? The focus is on the usefulness of the product/service;
• The client desires – market forecasts and analysis tools already discussed in the course can provide us with enough data to know what the clients’ wishes are (for example, to model the situation of a microfinance company – from the beginning, we understand that the emphasis must be put on “fast money”, “no bureaucratic barriers”, “no additional documents”);
• Customer possibilities – the rule “don’t cut your branch from under your feet” works well here, meaning you don’t set impossible ceilings so that you reach a very small circle of customers. Yes, some exclusive products do this by nature, but even in their case, the right message can bring them closer to other categories of customers.

2. Be honest in the wording of the ad content – yes, in a world of appearances, that would sound like an impossible task, but, believe me, nowadays customers can easily distinguish anything superficial or artificial. Remember that organic, aesthetic content can bring you to the top of your preferences. A studio photo doesn’t always get the right engagement. The reality is, as I mentioned, a currency that never devalues.
3. Card with useful information – often in both SMM and SEO I recommend my clients to use relevant information, ie to provide useful content to customers. Yes, this requires extra work, documentation, and time investment, but the expected effect will not be long in coming. A customer who is constantly informed by you is automatically a loyal customer, who will give you his trust in exchange for a quality product/service. By introducing keywords, and links and providing customers with concrete data, you are not only able to target effectively, but also to create a community around your product/service.
4. Use retargeting – Statistics show that 67.91% of online store visitors fail to complete an order, even if they have added a product to their cart. This means that 7 out of 10 people who have already shown an interest in a product end up not buying it anyway! So what is the solution in this case? If we don’t want to just lose potential customers, we adjust the message and remind them (nicely) about us. For example, we are launching a real estate developer campaign, but it seems that only half of the projected public is able to conclude a contract. The other half stops at the prospecting or cold calling phase. In this case, the following message should focus on the idea of ​​”the right offer for you”, “the home you’ve been looking for so long” or, why not, “now or never”. The use of psychological triggers is welcome, only if it is not too tiring or aggressive. Don’t you just want to scare your potential customers?

Reiterating the above, do not forget the targeting conditions:

• Geographic targeting – you don’t want to spend unnecessary budgets for an area too far away from you if you don’t have great plans and possibilities for transportation or delivery;
  Social – demographic targeting – analyzes the specifics of the product created and brings it exactly to the one who needs it, according to criteria of age/sex / social affiliation;
• Behavioral targeting – again we return to the effective forecasting of a consumer’s behavior. In this case, you are effectively helped by market research, analytics & Yandex Metrica figures, or direct customer questioning, so as to sketch the picture of the perfect consumer.
• Targeting by topic – the content provided must be clearly conveyed so as to give the customer an overview of the nature of the product or service.

The golden rule we repeat to our clients and colleagues is that targeting must become part of the business communication strategy. The way you reach your client is an extremely important goal, which involves involvement, effort, and hard work.

Creating relevant website text may seem like a no-brainer or an unqualified freelance activity. Nothing more false! Attractive, engaging, and engaging writing often requires theoretical, journalistic, and creative writing skills. Let’s not risk creating texts for the sake of filling the pages.

Here are the steps you can take to create authentic content for your website:

1. Know your audience

In order to design good and relevant materials for your audience, you need to know exactly who you are targeting. “Who is my main audience?” is the key question that needs to be answered. Here are some helpful questions to end the reader’s avatar:

1. 1. What are the aims/objectives of the Avatar?
   2. What are Avatar values?
   3. How old is the Avatar?
   4. Is your avatar a Woman or a Man?
   5. What is the situation of the Avatar in the family? Married / Unmarried / Divorced?
   6. How many children does the Avatar have and what is their age?
   7. Where does your Avatar live?

2. Write short, simple sentences

No matter how interesting your content sounds, if you are missing a few simple rules for arranging words in a sentence, you may not be able to read them. Here the solution lies in simplicity, namely:

• Put up to 20 words in the sentence.
• Focus on the use of nouns and verbs in active and present diathesis. Even if it doesn’t sound intuitive, you always address a single person, and usually in the context of a site you want to motivate him to take action. Be direct and charming in achieving your goals.
  Use adverbs and adjectives in moderation. Don’t throw yourself into personal praise, first of all, because saying “the best company” is not acceptable, and secondly because potential buyers do not appreciate a pompous and praiseworthy speech at their own address.
  Jump over unnecessary style figures and follow a common communication protocol and arrange the information on the website. There is no need to be overzealous when presenting an economic agent, be impartial and open to collaborations, rather than metaphorical and enigmatic.

3. Show them, do not only declare:

It is better to show your performance through numbers and concrete achievements. Such as:

• Specific real-world examples help readers to better understand and visualize messages.
• Case studies/reviews/statistics (figures and data always have a positive impact).
• Completes texts with thematic diagrams or images (also optimized).

Do not use slang:

You’re a professional, we believe you. But don’t throw yourself in technical terms, because you’re doing your audience a disservice. Here are 2 filters to pass the jargon used on the website:

• Your site is for everyone, not just technical experts. Explain clearly, as for uninitiated people.
• Make sure the information is understandable to all visitors and it adds value.

Tip: the blog is useful for more details and perspectives offered in more specific terms, but be careful, they need to be explained in detail.

5. Make the text easy to read:

• Use the headings to structure the text. These are useful for readers who do not read in depth, and for search engines, which appreciate organized information. Here’s how they look like in the text:

• It is good to have the basic keyword present in the headings, to cover the SEO part as well.
• A maximum of one H1 (Heading 1) is used in the text.
• Use lists whenever you have the opportunity. They are easy to navigate and provide clarity to your reader.
• Here’s an interesting idea for structuring a text: headings can be questions that people interested in the topic would ask in Google. Can you organize your entire text according to the question-and-answer formula?

6. Make sure every page on the site has at least one image:

The first argument we will provide to you is that people process visual information 60,000 times faster than they perceive the text. Don’t ignore media, just because search engines don’t pay special attention to it. Google officially recommends at least one image per page, because visitors are not texters. Here are some media formats you can use: graphics, infographics, pie charts.

Useful tools for producing intelligible and useful media content: Canva.com & Piktochart.

7. You have to urge people to take action:

You’re definitely writing to convince. Then, in addition to the correct use of language, it also gives clues to people about what to do next. Keep these short tips and start with verbs like:

• “Download”
• “Share”
• “Join”
• “Sign up”
• “Find out more”
• “Follow”
• “Subscribe”.

8. Bring value:

Yes. We just mentioned above how important it is for the language used to be simple and understandable to a wider audience. However, avoid exposing banalities and things that are self-evident. The texts must be as unique as possible (not to coincide with what other sites have written, and also be exhaustive.

9. Use SEO Copywriting

As a last tip, but not the last, we suggest you adapt your texts to SEO from the beginning. Here are some rules that will turn your creative writing into SEO Copywriting:

• Keywords (represented by keywords and phrases that people enter in the Google search box to find the information they are looking for) are used as families (5-6 words that refer to the same group and a main keyword – with multiple searches, be present in the title, in the first paragraph, and in the text).
• Google understands synonyms and words that refer to the same object / domain / phenomenon and gives credit for their use together in the same text.
• Keyword overload should be avoided – the same keyword should be used up to 10 times in 500 words).

Follow these 9 golden rules and you will have good content that will describe your service / product from the most favorable angle possible.

As we are constantly researching everything that marketing means, we also studied big companies, such as Facebook, Linkedin, Dropbox, and Airbnb. They have not become worth tens or hundreds of billions of dollars and are still growing so fast with a single moment of inspiration.

Behind these ideas with exponential effect was a very well-developed process and a marketing approach based on measurement and testing, not on the ideas that everyone uses.

What makes these companies different when it comes to promotion is the use of the growth hacking marketing approach.

In the following, we will present the growth hacking marketing process, the same process used, with small variations, by all the companies mentioned above and which can help you to find, in a sustainable and repeatable way, the best ideas and marketing strategies for your startup.

Before you start any marketing process and, in general, before you start marketing, the first criterion you need to make sure you have achieved is the Product-Market fit or product-market fit. In other words, be sure that what you offer is what people need.

• Set goals and come up with ideas

Before we get to work, we need to know what we want, right? And you will not believe it, but in most cases, we are wrong even in this simple aspect. Why?

First of all, we set general goals. “We want to increase sales.” This means that even if we have an extra sale, we have achieved our goal, but I don’t think that’s what we really want. The problem is that if we do not have a very specific goal, it will be much harder for us to find the ideas to achieve it.

A good growth hacking goal can sometimes be achieved with a single tactic. For example, “Increase your Google Ads visitor conversion rate from 2.4% to 4%.” This is specifically.

Once we have the goal, it’s time to come up with ideas on how to achieve it. This is a very important step.

What we could recommend here:

a) Use brainwriting, not brainstorming. If you’re trying to come up with ideas for a meeting with your team, they may all be moving in one direction. It is much more efficient to work on each one separately, do research, and then put them together.

b) Don’t just focus on attracting customers. One of the mistakes we often make is that we only associate marketing with attracting customers or other goals from the beginning of the sales funnel. But it is more efficient to focus on optimizing the conversion rate, on increasing the lifetime value of existing customers than on attracting new customers.

• Prioritize ideas

But how do we do that? How do we choose the right one for us?

In general, we should write down each idea according to 3 criteria:

a) The potential of the idea – which can be the impact on the business. Is it an idea like Dropbox, which can radically change our business or one that moves things a little, but in the right direction?

b) Ease of implementation – do we already have the logistics or resources to implement it or do we have to work hard and change a lot to implement it?

c) Our confidence in the idea – what are the chances that this idea will even have the expected impact?

Depending on the time and context in which our business is located, each criterion gains in importance. For example, if resources are limited and we need some quick gains, we go for ideas that we trust and are easy to implement. On the other hand, if things go well and we have time, it is worth investing in an idea with great potential, even if we are not sure because if it is successful, it will take our business to the next level.

• Implement measurement systems

Without properly implemented measuring systems, it’s like painting in the dark. We don’t know if what we’re doing is right or not.

If we cannot say with certainty whether we have achieved our goal or not, we are not ready to go to the next stage. Moreover, analysis can provide us with valuable information that can lead us to change our goals.

But measurement should not be limited to the online environment. Although more difficult, we can find ways to measure the effectiveness of marketing campaigns in the offline environment. Do you run a flyer campaign? Ask people to come with you to your store for a bonus. This way you will know exactly how many flyers your customers brought to you and how many went directly to the first trash can.

• Rapid implementation and testing

Test as many ideas as possible. You will be amazed at how often we are wrong when it comes to marketing. If you really want to succeed in marketing, let the market decide which ads and messages are the most effective, stop doing this in a subjective way, within the team.

Write down the results you expect. Why is this important? Because, most of the time, no matter what the outcome, we will say “I knew it!”. The truth is, we didn’t know it, but our brains have great power to find justifications and make us look good, even if only in our own eyes.

• Analyze and optimize

Some rules for this step:

a) if an idea has failed, remove it from the list;

b) if it has results below expectations, but not by much, see if you can improve it and if it is worth doing;

c) if it went as expected or far beyond expectations, double all investments in it.

If you manage to integrate this process into the organizational culture of your team, you will considerably increase your chances, no matter what kind of business you have and what goals you have set.

Growth hacking is a method you might think is new, but many companies have been using it for a long time and continue to use it to grow exponentially.

The best thing about growth hacking is that you don’t have to spend a lot of resources to grow your business.

To give you an idea of how powerful this growth technique is, we have chosen the following 5 examples of growth hacking manual, the results of which will surely amaze you.

• Netflix

Many of us don’t know about it, but at the beginning of the business, Netflix was an e-mail DVD rental company. Then they decided to do something about it. And so they came up with one of the best examples of growth hacking.

The method used was quite simple. Instead of spending millions on marketing and launching the streaming platform with ease, they contacted the customer base directly from the online communities, namely through the DVD rental bulletin boards. That’s how they gained 100,000 users in three months, without spending anything on a traditional marketing campaign.

• Shazam

Growth hacking is not always just a method of online marketing, sometimes you have to be innovative and offline. That’s what Shazam did. In order for the app to identify a song, it asked users to keep their phones close to the speaker. The technique made everyone wonder why people were holding their phones in the air. In a way, it was one of the best campaigns in the history of Growth hacking applied offline.

• Airbnb

Airbnb has used a clever hacking method to increase the number of users and to achieve a significant increase in a fast way.

Airbnb used Craigslist to get backlinks and reach a large audience. Instead of investing in paid advertising or social networking, they started manually contacting the target audience for their platform. Every time someone posted on Craigslist, they would send them an email asking them to access the Airbnb platform. This was not an automated method, all the emails were sent manually and it was probably quite tiring.

But it was cheap and it worked.

• Hotmail

Hotmail is probably already forgotten, but their growth hacking strategy will never be. At a time when Hotmail was concerned about bringing new users to the network, they added a simple banner at the end of each email sent to their users.

This simple but powerful hack increased the registrations to 3,000 per day and in six months, the number of users increased from half a million to one million. When Microsoft bought Hotmail, it already had 12 million active users.

This simple, free marketing strategy has led to a growth that Gmail failed to achieve until 3 years ago.

• Dropbox

Dropbox used several growth hacking methods.

The company has selected the right platform to launch its appeal to the public: TechCrunch50 – the perfect place to apply such a method.

Founder Drew Houston has created a funny Dropbox video dedicated exclusively to Digg users, explaining how Dropbox can help users of this platform.

It brought 10,000 Digg users in 24 hours and 70,000 new users were added to the waiting list.

When Dropbox was released in the final release, their program did the rest. They offered 500 MB of storage to Digg users, who accessed Dropbox. This has brought the number of active users from 100,000 to 4 million in 15 months and the number continues to grow.

The economic crises have been going on for several years, but they have a solution. Let’s see how we help businesses overcome financial bottlenecks through digital promotion!

1.  Strategic thinking – the guarantee of avoiding an imminent crisis

We may not invent the bicycle if we remind you of the imminent need to think strategically and to accumulate more timely channels for promotion. Let’s say you have a marketplace on Facebook. In the current situation, you may end up with huge losses in just a few hours. These losses would amount to:

• Missed income and profit – the actual customer cannot find you online, cannot make transactions, or, worse, they remain in the air and can degenerate into online payment problems.
• Decreased brand awareness – obviously, if you have a business built for years, with an appropriate online reputation, then even a drop in social networks can not affect your results too much. But what about the small players who have just entered the market? They should take the use of a combined promotion strategy seriously, according to the formula: SMM (social media promotion) + SEO (search engine optimization) + PPC (paid search engine advertising). It’s like in math because you get a result even if an element of the equation is missing.

2.  The presence of a crisis management strategy

Crisis management is a set of measures, pre-set actions that any player in the online market can take in a short time to significantly reduce the consequences of an unpredictable situation. What steps can you take if a promotion channel is temporarily blocked?

• Use alternative channels, such as TikTok (for video messages for customers), Youtube (for video instructions), explanatory advertorials that come to clarify customer ambiguities (suitable for long-term situations), and email marketing (if you have a consistent database, you can provide loyal customers with data about the situation created and the solutions available).
• Build tailored messages with useful information.

3.  Functional alternatives – the ability to maintain customer relationships

Regardless of the nature of the crisis, do not forget about customers. They are the ones who bring you sales and are the first ones you need to inform about the situation. In order to correct the situation created and save your business, offer them useful freebies. For example, product discounts, and free delivery. These small investments will save you from losing the trust of your target audience.

To avoid any negative repercussions, consider these strategies only with professionals in the field because they can have a much broader overview, encompassing situations of different nature.

The digital marketing agency SEOLITTE is with you even in times of crisis. Contact us now and we will find a reliable solution for your business!

Anchor Text – one of the most powerful signals that engines use in their rankings is anchor text. If dozens of links lead to a page on matching keywords, the page has a very high probability of ranking for the phrase targeted in this anchor text.

Average session duration  – the average duration of website visits. To calculate, Google Analytics adds the duration of each session over the specified period and divides it by the total number of sessions.

Backlinks (or inbound links) – have come to have a vital role in achieving effective SEO with long-term results. By its technical definition, a backlink is a connection between 2 web pages that occurs by inserting a hyperlink to a URL in the text of a page (or on an image). Links inserted in the text actively participate in determining the ranking of a site in search engines. Search engine algorithms give importance to organic and quality links. The amount of backlinks in these cases does not play a very important role for Google and other search engines. They are links from other sites or pages sent to a page or to the main domain of your site.

Bounce rate – is the percentage of unique page visits. It is the number of visits in which a person leaves your website exactly from the landing page, without navigating to other internal pages.

Canonical – this is the tag that can prevent Google from seeing your site’s pages as having duplicate content. Canonical is used for filter pages (For example: color filters on online stores often create several new pages with the same content, just ordered a little differently. To show the search engine what the original version of a page is, so Google to index only the original version of the content and not all its duplicate versions).

Copywriter – person who specializes in creating website content, articles and product descriptions. A good copywriter has the art of persuasion through words.

Country-coded TLDs (ccTLDs) – composed of 2 letters; refer to a country code or to a territory assimilated to a country: .ru, .md, .ro.

Content Marketing – this work technique aims to create only the content, which both search engines and potential buyers / clients constantly need.

Crawl – the stage of discovery of the site by the search engine, it is possible due to the existing links between web pages (links).

Do-follow link – by default, all links inserted in the text of the page are links that search engine bots will follow and analyze. Do-follow links participate in gaining SEO authority.

Domain Authority – a score from 1 to 100 – represents the ranking ability of the site based on the PageRank algorithm (https://en.wikipedia.org/wiki/PageRank), this metric is calculated according to combinations of site metrics yours, such as: the total number of links to the site, the number of sites that link to the site, their quality/authority, etc. The authority determines the competitiveness of the website and shows, in an estimative way, the effort required by the SEO team for high ranking.

Exact Match Domains (EMD) – this is one of the determining elements for ranking in Google, because exact match domains are still one of the elements that show the quality of your site, for example servicioseo.md would be a domain name relevant to the SEO area in Moldova.

Errors of type 4XX (example: 404) – will be displayed in the client’s browser, exposing problems either on the client side (the user’s computer).

Error 404 Page Not Found or Server Not Found – a Hypertext Transfer Protocol response code, The message is sent from the web server of an online presence, to the web browser (usually the client) that sent the HTTP request.

Generic TLDs (gTLDs) – these are composed of 3 letters; I do NOT refer to any country code or any geographic area.
Top level domain (TLD) or, in the language currently used, “extension” – is the part positioned to the right (after the last dot) For www.seolitte.md, the TLD is .md. For www.youtube.com, the TLD is .com.

Google Analytics – the most powerful web data measurement and analysis tool available today. Since November 2005, Google Analytics has experienced rapid and impressive development, especially when it comes to analysis options, advanced filtering, and data recording quality.

Keywords – the words and phrases that internet users enter into the Google search box to find the information they are looking for. These keywords are not strictly words, but can take many forms: a single word, a phrase, a sentence or a question. In Romanian searches, keywords without diacritics are often used, because Google still understands Romanian poorly.

LSI (Latent Semantic Indexing) keywords – ISL is short for Latent Semantic Indexing. Here we are talking about the semantics of words. Using a word in your content with multiple meanings can give Google a signal about the quality of the content on your site. Here is one of the simplest examples: using the word “apple” with its proper meaning of fruit, or using it with the meaning of computer company. This is why it is so important to focus on content. ISL keywords seem to help Google understand and differentiate synonyms in context.

Long Tail Keywords – Also called “long tail” keywords. They bring the best conversions and, in fact, bring the most visitors to the site, and the reason is simple: they are specific, express a clear intention and surprise the audience during the information or purchase decision. It is during these stages that most searches on search engines take place.

Headings (H1, H2, …, H6) – have the role of highlighting the most important elements of the page’s content and indicating to search engines what the page is about. It is recommended to create unique Headings that include niche keywords.

Hypertext Transfer Protocol (HTTP) – the standard for transferring information from a web page to the server, which stipulates that the document can be opened by a browser and not by another type of program. The advantage offered by the HTTPS protocol is that the security of the information transmitted between the user of a site and the server is additionally protected. Google rewards websites that offer users increased security while browsing, using the HTTPS protocol is a great advantage in positioning on Google.

Keyword analysis – one of the most important activities in search engine marketing. An effectively performed analysis will positively influence the site’s ranking in the top search engine results. So, the purpose of key phrases is to attract the target audience, that is – visitors interested in the content of the site.

Indexing – search engines decipher the code with which web pages are written, web pages “considered” useful are stored in huge databases for later recall and provided in response to searches.

Informational queries – when the user is looking for information, such as the name of a brand or the most popular restaurant in their locality.

Navigational queries – queries to find an online destination such as Facebook or the official page of an organization/ministry etc.

Transactional queries – these are queries that anticipate an action, such as buying a ticket, or listening/downloading a song.

Link Juice – this term refers to the “passing” of authority from one site to another. The amount of reputation passed on is called link juice. The higher this “juice”, the more reputation this site will get online.

Internal links – internal links represent all the links within the same site. Such links play a vital role in SEO optimization. In the context of news sites, it is recommended that news items be linked to each other by a hyperlink placed on the key phrase used in the text. Special attention is paid to keywords, they make the mentioned page rank in the search results for a certain direction, we place several links to different pages of the site. These links are placed on keywords representative of the pages being linked to (internal links are hints to search engines about the relationships between pages). We do not repeat the same link several times on a page, we do not put different links on the same keywords. The structure of the site also benefits here, becoming better and clearer, a fact that will gain Google’s trust.

Links from Class C Separate IP Addresses – What does Class C Separate IP mean? Well, let’s explain this. Let’s say you are a webmaster who owns several web pages and they all have the same IP. This is a big mistake! Search engines may consider this action a form of spam. It is recommended to separate the links on different IP addresses, this way you will suggest to Google that another group of sites is related to your page. This will help you reach good positions in the leaderboard.

Long-tail keywords – keywords made up of 3 or more words, Ex: SEO promotion techniques, Chisinau SEO promotion agency. In general, long-tail keywords offer the following SEO advantages over short-tail keywords: they have less competition and show a more precise search intent → the chances that the user will take a certain action on the site (purchase, request, offer etc.) are higher (so better conversion rate).

Meta Description – represents a sentence that describes exactly what the page that the user will open, once he clicks from the search results, contains. This description contains 150-160 characters and is displayed in the search results.

Meta Tags – (also called meta tags) are code elements that describe the content of the website. Meta tags are useful for both users and search engines, they involve Meta title, Meta description, Headings that contain the relevant keywords for the site and for each news item separately. They help search engines understand what the targeted page is about and index it according to its relevance.

No-follow link – no-follow links do not convey authority to the site to which they link. To create a link of this type, the “nofollow” tag must be inserted into the HTML of the page. As a rule, this attribute is introduced for advertising sites.

Number of indexed pages – the number of pages with which your site will appear in search engines.

Ranking Factors – ranking refers to the position a website occupies in search engine results pages (SERPs). When you’re looking for some information in search engines like Google, every web page that pops up isn’t there by accident. Google placed it in the ranking, due to some requirements that may or may not have been met by the administrators or owners of the web page. These requirements we are talking about are called ranking factors. These conditions change periodically, and that’s only natural, considering that the way search engines work evolves as we humans evolve every day. Each search engine has its own requirements for websites and this is the main reason why you will not find the same ranking factors in the algorithms of all search engines.

Pogo Sticking – the actions of pressing back and forth determine the results of Google searches. If Google notices that people are quickly leaving a page to click on another search result, it sends a strong message to Google: “The page is not of good quality!”

PPC (pay per click) – is that branch of online marketing that aims to improve the visibility of a site in the paid results of search engines. The PPC system used by Google is called Google Ads.

Page Load Time – how long the page took to load for a sample of page views.

RankBrain – a technology that contains a set of ranking signals, according to information provided by specialist Greg Corrado, researcher at Google. The RankBrain program was created with the help of artificial intelligence (AI) by a team of engineers from Google, its objective is to process the volume of daily searches. Although this new process is seen as a substitute for Hummingbird, experts say that it is not a replacement for it, but is one of the most fundamental ranking factors that influence it.

Ranking / Positioning – the ranking achieves the ranking of the selected pages, according to their popularity and relevance.

Robots.txt – this helps a site administrator to “tell” Google which pages they want indexed and which they don’t.
Schema.org – a language through which search engines understand the content of a web page much better and serve the best possible results.

Optimized images – image optimization aims to reduce the file size of images as much as possible without sacrificing quality so that page load times remain low. Images must be named and described in plain language and with keywords.

Speed Optimization Level according to Google – a score that summarizes how fast the page loads. A score of 90 or higher is considered good. 50-90 is a score that needs improvement, and below 50 is considered a poor score.

SPAM score – indicates, in an approximate way, the chance of penalizing the site by Google.

SEO – optimizing and promoting websites to get more traffic from search engines. About 8.5 billion searches are made on Google every day, and that’s because 93% of online experiences start specifically with the search engine. It is a branch of online marketing that aims to improve a website’s visibility in unpaid search engine results, also called organic results. SEO is a marketing discipline focused on increasing visibility in organic (unpaid) search engine results. SEO encompasses both the technical and creative elements needed to improve your search results and increase the understanding of your site by search engines. There are many aspects to SEO, from the words on your site page to how other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO audit – involves examining the entire site to identify possible SEO errors, such as technical or site architecture errors. All this is analyzed in detail to be able to determine what should be the directions for improving the site.

SEO Copywriting – that type of content that is created with the aim of making websites stand out in search engine results. An SEO copywriter creates relevant texts for 2 categories of users: people and search engines (in particular – their robots). Websites need effective SEO copywriting to get as close as possible to users.

SEO Off Page – refers to promoting and increasing the popularity of a certain website, to achieve this, marketing techniques are used. Namely: writing advertorials, obtaining banners, relevant links for the given website, partnerships, etc. All this is done with utmost care (following a special, well-thought-out plan) and the quality of the links thus obtained is monitored. It is not enough to understand what SEO is, you need to know how to effectively apply this knowledge.

Sessions – the term used for website visits.
Short tail keywords – keywords made up of 1 or 2 words. Example: SEO, SEO promotion.

Sitemap.xml – a document that helps Google and search engines better understand the content of your website.

Technical SEO – refers to all the work done on the site to bring it, organically, to the top of the search results. At the same time, these technical optimization works fall into the On-Page SEO category – the work done to improve the quality and content of the website.

TikTok – a social network for sharing video content. The TikTok platform is used to make a variety of short videos that include dance, comedy, and education, ranging from 3 seconds to 1 minute in length.

Title (meta tag) – is the phrase that the user clicks on in the search results, after entering a certain keyword in the Google search box. It should contain 50-60 characters and be as relevant as possible to the entered query.

TrustRank – it’s no news to anyone that the Internet contains massive amounts of spam. Some estimates even say that more than 60% of web pages are spam. To remove this irrelevant content, search engines use trust measurement systems, many of which are based on backlinks. Earning links from trusted domains can result in a significant boost to your site. Universities, government sites, and non-profit organizations (.edu and .gov sites) are examples of highly trusted domains.

URL Adress – a sequence of characters, used to name, locate and identify resources on the Internet. The URL of a web page is composed of a domain name, a domain category (“.com”) and a path to reach the page in question.

White Hat SEO – involves hard work on the website (which the engines cannot fail to notice, but neither can humans). This type of SEO brings value to visitors, because by playing by the rules of the search engine, you also offer quality to users. This is how the best possible content is born: accessible, well-structured content that creates added value.

Website Security – essentially tells your website visitors that they are interacting with your web server and nothing/no one else can modify or intercept the content they are viewing.

Are you a journalist? Do you create impactful articles every day, but every time the conversion figures are low, and your target audience gets lost in all the informative noise in the blue ocean of the Internet? Looks like the time has come to do SEO or at least fully understand it. Digital agency SEOLITTE is ready to lend its shoulder to the strengthening of explanatory journalism and offers you a guide to optimizing a news site.

Before proceeding to the detailed explanation of the SEO phenomenon, it is appropriate to mention that it goes hand in hand with the marketing and communication strategy of the journalistic institution. That is, it must be done jointly with the use of the rest of the promotional tools. In this way, the results will not be delayed.

Stage no. 1: Creating a suitable structure for indexing

       This is an important phase of the site optimization process, as this is where site architecture errors are detected and the keyword strategy to be applied by an SEO specialist is determined. We pause at this stage because chronologically it is preceded by another vital element: keyword analysis. Keywords are nothing more than triggers for connection with search engines, respectively for the creation of extensive valuable content, they must be carefully chosen and be explicitly connected to the nature of the object or service that the journalist is analyzing. It works just like a red flag in the hands of a bullfighter (the allegory between Google and keywords). Google sees them and starts indexing the skyrocketing content.

On average, around 10-50% of a site’s structure is changed at this stage, updating headings and adding new content, all of which are intended to improve the indexing process on search engines.

Stage no. 2: Internal website optimization

This is the most extensive stage of work because it depends on:

• Writing SEO tags (Title tags, Meta Descriptions, Open Graph tags) – Meta tags of a site must sound as attractive as possible, be unique for each page, contain the most important keywords, and have a suitable length.
• Creating headings that are meant to highlight the most important elements of the page’s content and tell search engines what the page is about. It is recommended to create unique Headings:

1. H1 tag – the most important title on the page;
2. H2 tag – the second most important title on the page.

Stage 3: creating PR and Brand strategies in Off-page SEO

We reach an important dimension, which is directly related to the presence and truthfulness, or the validation of a portal on Google. SEO is a mechanism based on gaining the trust of search engines, respectively we also need the offline dimension.

Off-page SEO means increasing the popularity level of the website, using PR and Link Building techniques and tools. Link Building consists of directing and relevant links to the site that wants to be indexed. At this stage, brand visibility and website authority are increased by implementing various Link Building strategies. Accordingly, commercial and massive informational articles are written, in which active links are integrated, so that search engines notice the interest of the public and bring the journalistic material closer to the target audience. Let’s not forget that search engines work on the principle of building trust, so it takes them some time (on average about 6 months) to believe in a brand new brand, no matter how reliable it may seem.

From all of the above, each journalist can extract a certain working ploy to bring their intellectual work to the convenient product market.

We are the SEOLITTE team. We focus on online marketing and social media promotion services. Because we know how important social media promotion is, we make sure that our clients’ projects do not fall behind in this aspect either. So when we talk about SEO optimization, we’re also talking about social media marketing and management, the right approach which can radically change the direction of an online business. We know how to do this correctly and strategically, and the results we achieve with our clients prove it. Moreover, we also make sure that any of our clients have promotions at the highest level.

Our clients hold top positions in the Google search engine. This means that we make sure that the site optimization strategies we use deliver results and that these results last as long as possible. We are not interested in short-term results. We focus on results that, once maintained, last over time.

We don’t hesitate to spot the online promotion errors that prevent the site of those who request us from growing, we do this by means of a detailed SEO Audit.

The SEO audit for the websites we work with helps us detect their online promotion errors from the very beginning of a collaboration. This means that we step right into any project entrusted to us. We then follow the natural steps of an organized and well-established plan, together with the client, to reach the heights of online success.

We create the most effective Google Ads campaigns and increase our clients’ online visibility through Pay-per-click.

The online advertising we do is by no means in the “intrusive and repulsive” category. What do we mean when we say this? To the fact that we approach the creation of an advertising campaign in a realistic way, which, at the same time, brings results in a timely manner. In addition, we talk with the client from the beginning about the budget he can afford for the investment, analyzing the possibilities together, and even after the first steps we take, we report in detail any result we achieve.

We also offer bundled Digital Marketing services, an extremely important thing today, in a complex world, to have a successful website.

The first organic result that appears on Google when you are looking for an SEO agency in Moldova is SEOLITTE.com. How did this agency get to the top spot in Google and what do they recommend to be the top-rated SEO agency in the country?

I asked these questions to Alina Hasnaș – the founder of the Seolitte agency.

Look what I found out from her.

– Dedication, passion, enthusiasm, and involvement – are just some of the qualities that deserve to be at the top of a list when we talk about achieving success. These are the qualities that we, the SEOLITTE team, focus on – Alina begins her story, with enthusiasm in her voice.

– What do you think are your strengths, and what makes people choose you?

– The collaboration with our clients, the patience we have to explain to them things related to our activity.

Over time, SEOLITTE has worked side by side with clients to help them rank better in search engines, and not only that – it has listened to the client, their needs, and wants for their business.

Today our efforts are rewarded not only for the hard work that we have all put in, the members of this team, but, first of all, thanks to our customers, who believed in us, respectively – they allowed us to achieve the performance, beside them.

Then, through SEO articles and copywriting services that reach the highest standards.

The copywriting services we provide to our clients not only bring results in record time but also make their website pages friendly and attractive to visitors, thereby bringing them more users and converting mere visitors into faithful customers.

The fact that we rely on client-community interaction makes the sites of those who request our services “human optimized”. People need to express themselves, to be given a chance to be involved, to ask questions, and be given answers. This is the principle that brings results to us and brings results to our clients.

SEO optimization services based on effective strategies – are another strong point that we consider to have.

We focus our efforts on results and have in our portfolio more than 350 companies that have trusted us. Contact us at 069809235 to request a quote or email me at info{@}seolitte.com. We will answer you with the greatest love!

There are over 200 signals that influence Google rankings in 2023. In the race to get to the top of the SERP, a lot of website owners take wrong actions that actually damage their performance.

We found out that most mistakes some experts make are because they still believe in outdated information or plain myths that circulate in the online SEO world.

All you really need to know is that there is not a single almighty recipe for success. You don’t just follow a list of steps and boom, you’re on the first page on Google.

There are a few things you should avoid doing, and a few common misconceptions that we need to shine some light on.

10 Myths that will destroy your rankings in 2021:

• Keyword stuffing will improve your rankings
• Social Media does nothing for your SEO
• Content doesn’t matter, go with the links
• SEO is a one-and-done thing
• It’s about being No1 on Google or nothing
• Buy countless links and it will work out
• Google Ads will ratchet up your organic rankings
• Responsiveness is not as important as some may think
• Tabbed content is bad for your SEO
• SEO is a myth

1. Stuffing your content with keywords will improve page ranking

What is keyword density in SEO?

Some may argue it’s an outdated concept, but it’s the number of keywords or a phrase in a text divided by the total number of words.

What’s the best keyword density for a page to rank high?

A good SEO specialist will tell you, there is no set percentage, and if you overdo it, google will know it. That’s not how a search engine works, it knows when you’re trying to manipulate it by inserting too many of the same terms compared to the rest of the web.

All Search Engines are looking for is human needs. Don’t try to trick it by doing what an algorithm is looking for.

Google is working constantly on analyzing human speech and recognizing natural language patterns. The more appealing for a human a text is, the better the chances it will rank high and keywords have a role in it, but are not the “lead actors”.

Social Media does nothing for your SEO

Do Facebook, Instagram, or Twitter “follows”, “likes”, and “shares” count for your Google rankings? As a company that offers digital marketing services, we’ve heard this question a lot.

It’s not easy to be us, our little world is complex. A short answer to most questions we get is, everything you do has to be for the benefit of your user.

A “like” on Facebook is not going to directly influence your rankings, that’s true. If your social media is engaging, if you have a lot of followers, and shares, Google will notice that. It will influence your rankings indirectly by telling the search engines that a vast number of users are interested in your content, services, or products. Also, it’s a great tool to implement direct response marketing strategies and be in touch with your audience at all times.

Social signals have a lot of value. On these marketing channels, you build up your brand, redirect people to your website, and create an organic search flow to your website too. Creating engaging content will inevitably have an impact on search engines through Social Media. Being seen by various influencers and getting mentions and links from them is also another aspect of good use of social media channels to boost your SEO efforts.

Content doesn’t matter, go with the links 

You will still find SEO services providers that will say you need more links than content to rank high on Google. It used to be essential to build links on anchor texts back in the days. That is still a used practice, but it changed significantly.

What happened was, SEO pros started to go over the lines with this strategy and came up with various ways to build a big quantity of links while ignoring their quality.

Google, as always, realized people were manipulating its algorithms and offered no value to the users.

Both content and links are still relevant for a good SEO strategy. If we had to explain it in simpler words- content is the “final destination” but links are the “infrastructure”.

You should say “adios” to the myth that links are more important than the content or vice-versa. Your user is your king. Improve on what you give them and speak their language, don’t follow outdated SEO myths.

If you’re unsure about how to write engaging content, look for marketing services that include copywriting as well.

SEO is a one-and-done thing 

Let’s say you have a new website. You’ve heard about SEO and optimized your newly built website to be as SEO-friendly as possible. You even hired an SEO agency to tell you what’s good and what’s not for your Google rankings.

You’ve launched your website and everything seems good. This is when a lot of website owners think that they’re done with SEO. However, that’s only a myth.

There are multiple variations of keywords and a lot of competitors are going to walk the extra mile to get ahead of you. Losing positions on Google results will lose your conversions. SEO is a continuous work and strategy and you can, and should always influence any of its variables.

It’s about being No. 1 on Google or nothing

You don’t have to be a marketing analyst to understand that what first pops out is going to grab your attention. Users click mostly on the first positions of the Search Engine Results Page. It falls down to 2% by the time they get to the bottom of the first page.

Google Ads are usually in the first positions of SERP. That does not put them amongst the most clicked pages. Therefore, it’s not about being No.1, it’s about using all the tools you’ve got.

Google maps marketing is also a great way to get your audience’s attention. Amongst the best types of marketing strategies is to optimize your business presence on Google Maps.

Buy countless links and it will work out!

Have you thought about buying links like they’re on the FINAL sale? Just like you can’t buy love, you can’t buy links. Or maybe just shouldn’t.

One thing is for sure, the more links on a page, the less value they bear. Also, cheap or free links are the ones that are available to anyone. You definitely don’t want to see your brand associated with sketchy websites that have nothing to do with what you offer.

Google Ads will ratchet up your organic rankings

A lot of Pay Per Click service providers will tell you that your organic SEO rankings will skyrocket if you first invest in Google ads.

There is no official evidence that is true. You may be able to find out what keywords you want to concentrate your SEO efforts on, but paying for clicks won’t bring you organic searches in the long run.

Responsiveness is not as important as some may think

How many people are using their phones as their primary means to connect online? 45% of the entire population. Google has considered mobile-friendliness as an important factor since the early 2000s.

Your website has to be user-friendly, mobile-friendly, and has to display the same content on different types of devices.

An SEO specialist’s responsibility is to make a website load as fast as possible on any device to rank high. The UX aspect is also not to be neglected in this situation.

Tabbed content is bad for your SEO

Tabs are like little folders, they’re used to separate content in layers where every layer is viewable one at a time. Famous websites that use tabbed content are Wikipedia, Panasonic, L’Oreal, and many others.

It used to be bad for SEO to have hidden content in tabs because Google crawlers couldn’t read it. Because of that a few pages couldn’t be indexed and ranked.

Search Engines taxed the “click-for-more” type of pages because it would assume that they were hiding content from the user. In reality, it was the exact opposite.

A lot of websites become more user-friendly, less crowded, and more welcoming exactly because of the tabbed content. It’s a common practice to use JavaScript for collapsing content and Google Webmaster Guidelines accept it as such.

Using tabbed content is not bad for your SEO as long as you’re not trying to trick the algorithms. If you have it there for user-friendliness reasons, Google won’t penalize your website.

SEO is a myth!

“SEO is dead” That’s what we hear sometimes from people who don’t want to bother to educate themselves on this subject.

Most commercial searches with Google Ads vary from $1 to $2, in some cases, it can go up to $5. Imagine if you need a couple of hundreds to get to the conversion rate that will bring you profit. That brings us to $400 up to $1000 in advertising.

Now imagine you already have a place in organic searches that you don’t have to pay for, or at least don’t pay that much money. That’s SEO, and it works.

Also, most users can tell when there’s a little “Ad” sign right in front of the first couple links and usually just scroll by.

To sum up…

For the millionth time, we will not get tired of repeating – “bring value to your audience!”. Numerous SEO pros will give you tons of advice about how you can trick an algorithm but no one will teach you how to trick humans into liking and engaging with your content.

We’ve tried to cover some of the most popular myths that we read online, or heard from our clients. There’s nothing more powerful than an informed person and we want you to be exactly like that.

We know it can be tricky and there is no set of rules that will bring you instant success, so make sure to hire a good SEO agency with experience in working on projects like yours.

BONUS Part: Below we present Top Myths about link building. Because Rand Fishkin has already spoken well on this subject, we invite you to watch the video below (in English).

If you want to know how to build trust online, let us tell you a few things first. Internet users are constantly looking for content. Every website on the internet is constantly trying to provide that. Nowadays, there is a race for people’s attention online. Reaching the right audience means knowing how to promote your content and be the best at it. Next question is, what is content marketing and why do you need it?

Content Marketing is building an audience for future conversions. You can transform a regular visitor into a brand ambassador by interacting with them continuously. As a business owner, that should be your primary goal. You can achieve visibility online and offline by advertising and publishing content on different marketing channels. Today there are a few of them you should prioritize:

• Social Media
• Your website
• Content Marketing and SEO
• Pay-Per-Click
• Email marketing
• Word of mouth

Now it’s time to choose the types of marketing that suit your brand the best. Perhaps the buzz marketing strategy fits your type of service or product. Some brands use influencer marketing to get to a narrower audience. There are many approaches to building online trust, and the best way to do it is by hiring marketing agencies that know how to identify, address, and convert your visitors.

You don’t have to be a marketing analyst to understand that most of the time customers go on Google or any other search engine before they get to your website. If that’s where your customers are, that’s where you should be, too. The rules of getting ranked on the search engines change often. How do we keep up? Well, the rules may change, but human needs don’t. Search engine rules may be complicated, but keeping and maintaining the relationship with your customers shouldn’t be. We will begin by describing the most recent SEO techniques, continue with ways to establish your clients’ needs, and conclude with how to build a long-lasting relationship with both your audience and the search engines.

Build Trust Online: The true Requirements of a modern Search Engine

Google is, without a doubt, the most significant search engine in the world. If you know its rules, you’re halfway to achieving success online. If you rank high on Google, you will get more visibility, more clicks, more leads, conversions, and profit.

Sometimes, we assume Google has a human-like logic. What we need to understand is that it’s a machine that uses strict algorithms to analyze websites. The difference is that what seems important to you may not be as important for a Search Engine. For example, a lot of awesome designs, apps, pop-ups, and other functionalities may seem visually attractive to you and have the opposite effect on Google. 

Is Google really blind to cool design and nice-looking websites?

Yes, Google is blind, but not because it doesn’t “want” to see, but because it has other priorities than you do.

Let’s just attempt to see the internet through Google’s eyes and follow its thought process. If you would have to deal with billions of bits of information per second, wouldn’t you create a very selective process to filter important information from all the “junk“?

So what it requires is:

• Relevancy

This is a term that refers to how well a web page “fits” a specific searched word. The “value” of your page depends on the quantity and quality of the internal and external links. This is one factor that will decide if your page will land in the first results of the searching process.

As you already know, many people don’t even “cross” the limit of going further than the first page when searching information in Google, so you have to be in the first 10 results to consider your website Search Engine Optimized, and see measurable results. 

The local SEO work shows another aspect of your online relevance. Google maps marketing is a way to let the search engine know that your business has local importance. The more you optimize your website for the local search, the higher the chance your business location will appear in that three-pack on top of the page. Consider hiring a digital marketing services agency to help you achieve the best results. 

• Using the correct keywords

When we talk about TITLE tags, we are referring to the keywords used in the titles of your website’s pages. Make sure you use the most important keywords for your page titles. Afterward, check if there are relevant keywords in the headings (H1) and first paragraphs from your pages. Do this and Google will inevitably take notice of it.

Keyword research is also a science. Pick the ones relevant to your audience, the ones that will grab their attention whenever they’re ready to convert. We recommend getting help from professional search marketing agencies at this stage for guaranteed success. 

• Structuring the pages.

If you already know how to structure your website pages, I am proud of you. If not, it’s never too late to learn. Structuring the pages of your website means having factual and relevant content. What does relevant content mean for Google? Well, Google considers and notices the relevant content on pages that contain at least 250 words. And don’t forget, the more pages your website has, the better!

Content is king, as SEO experts say, but structuring it may be the best weapon the king ever held in his hands – other than his queen, of course!

So, let’s give the king a little space and talk about his most loyal allies—the customers.

What Are The People’s Needs on the Internet?

“The Web not only reaches the world – it changes it.” says Jeffrey Zeldman in his book “Taking the talent to the web”. The first and the most important need of a human being, whether online or offline, is to make an impact and get appreciation.

“Most of us love to feel special and unique. Your visitors seek that from your services, products, content. Make them feel like they are special individuals worth your time and effort.

What does that mean for your website and where do you start?

Well, this is the real challenge! And namely, this is the reason you should, first, create a direction for your online presence. What category of people are you creating content for? Who is your audience and what are they looking for?

Are you making special apparel for women that will make them feel good about their bodies? Are you giving your clients the chance to live in the house of their dreams by providing remodeling services? Do you want to target readers who can’t live without books? Do you want to make “big travelers of the world” discover places they didn’t visit yet?

Getting to the right audience at the right time is the core essence of digital marketing. Outreach Marketing used in conjunction with direct sales marketing is the formula for success that focuses primarily on your audience. Creating a community with shared interests in what your company has to offer and then reaching out to them directly for an on-the-spot answer has one of the highest rates of success. To achieve your goals, first, you need to know who you’re addressing and what channels you’d like to use. There is huge potential in Social Media since this is the easiest way to engage directly with your target audience.

After you established a list of keywords, your channel and defined your target audience all that’s left to do is to come up with an engagement strategy. Make sure it has a “click factor” or a “response factor”. You want your audience to either click on your link which will lead to your website or you want them to answer a specific question so you can get in a direct dialog with them. Either way, if you get your audience to interact with you, you WIN.

Conclusion

If you don’t know yet what to do or how to begin, you probably need professional marketing services for your website. Don’t wait too long, find the best digital marketing solutions with our awesome crew at Seolitte (contact us for consultancy NOW).

Launching a website or online store is a significant challenge for businesses that are not yet Digital. In 2023, it’s not enough to launch a site with a basic structure (think: an elementary Landing Page) and wait for the avalanche of customers. How do you think they will find you if they haven’t heard of you and your products/services yet?

To be as close to your target audience as possible, you need effective Google promotion and on-site optimizations, which will help you attract it and have as many conversions as possible.

If you did not know exactly what SEO optimization actions you need to do before launching a website or an online store, until now, then this article is for you.

Below, the SEOLITTE team offers you a list of site improvement activities that you need to do before launching your promotional campaigns for your products and services online.

Let’s start:

Pre-launch SEO tasks for e-Commerce websites

The first question that arises is: what volume of keywords are you working with? In other words, how many keywords do you want your site to rank high on? You need to know a valuable detail: keywords are the “backbone” of an SEO strategy. They give you valuable important about :

• The volume of searches in your specific activity niche and the level of consumer interest in your business;
• Various concerns of potential customers;
• The difficulty of ranking at the top for the most competitive keywords (the level of competition of SERPs);
• Opportunities to outperform your niche-competitors.
  

In general, the volume of keywords you work with depends on the size of the project you’re planning to launch Online. The recommended volume depends on the size of your website and the competition in the niche, as follows:

• 200 keywords (small and medium online stores where the competition is low to medium);
• 200-750 keywords (online stores, large websites with competitive niches;
• Over750 keywords (online stores, large websites with over 10,000 pages in extremely competitive niches.When deciding which keywords to land on with your e-Commerce site we recommend that you start with the first phase.

(Phase I – strategic) – Steps: 

• Research the competition and the online activity niche. At this stage, you find the target audience, the goals that the public has when they visit the site, and you should be looking to set up the functional requirements of each user (what are they accessing the page for, what are they looking for specifically, for example: looking for a message box to contact a store representative, etc.
• Analyze specific keywords for the service/product groups, then group them per webpage.
• Establish the architecture of the site with an emphasis on marketing (here you will receive suggestions for creating new categories and subcategories that hold new keywords with which you will rank well on Google).
• Support the correct indexing of your site by Google by setting up SEO tools such as Sitemap.xml, Schema.org, etc. You can’t do effective SEO optimization of your website if you don’t pay close attention to site indexing. Schema.org and Sitemap.xml will make search engine robots to analyze the complete structure of your site and permanently increase the speed and quality of its indexing.
• Building a long-term strategy to bring SEO results along the way. Such a strategy will help your site keep its position for more than a year after the SEO works have been implemented on the site.

(Phase II – operational) On-Page Optimization (On-Page SEO)

In the second phase of SEO actions, we’ll talk about performing an analysis of site accessibility. To ensure that Google will run your site correctly and to see the level of UX (User Experience) it has, you need to answer the following questions:

1. Are the pages and content on the site accessible to search engines??
2. Is the content accessible to the public at large, on all devices and browsers??
3. Are the pages loading quickly from all devices (smartphones, tablets, PCs, etc?
4. Are the design, user interface, and experience pleasant and easy for all users?

If you don’t have exact answers for at least two of these questions, then you need to move towards concrete SEO actions, necessary to be performed on the site, namely:

• Setting statistical and analytical/tracking tools for monitoring impact (Google Analytics; Google Search Console, etc.)
• Creating Open Graph tags
• Creating and implementing the corresponding meta tags (titles, meta descriptions)
• Creating and implementing Anchor and Header Texts (H1, H2, …, H6)
• Image optimization, creating and adding ALT text
• Basic tips for improving site load speed. At this stage, the SEOLITTE team comes up with tips provided to the developers so that they can improve the operating speed of the website on all devices.

So here are our recommendations:

1. Installing a responsive theme (if the site is on WordPress, you can find a lot of responsive themes in the settings menu, which will give it a user-friendly structure).
2. Simplifying the menu (the simpler the menu, the faster the user will get to the page they need).
3. Using forms that are as short as possible (we are talking about the forms that the user must fill when placing an order on the site). Try to simplify them as much as possible so as not to waste the user’s time.
4. Optimize the size of the images on the site (don’t load large images, they slow down the loading speed of the site)
5. Reduce the number of plugins on the site (leave only the plugins you use; you can drop non-functional ones without any problems)
6. Minimize the number of JavaScript and CSS files (having many files here fills the site’s code and slows it down)
7. Using the site’s cache
8. Use a simple font for the text on the site
9. 404 error detection and elimination.
   

Know that your work on organic promotion on Google doesn’t stop here. After launching the website, you will also have to work on its maintenance. The Google giant appreciates it when the site is updated and perfected for different users, but also for the purpose of indexing web pages as quickly as possible.

Not sure if SEO suits you or have any questions about these tasks? Call us at +373 69 809 235 and we offer you a FREE consultation for all SEO and digital promotion services. We’ll look together for customized solutions to help your business grow. SEOLITTE – your marketing ally who sells!

One of the most awaited digital marketing conferences in 2020, Rockit came along with a perfect motto for urging business development in this highly digitalized world: Solutions for the new reality.

The Rockit Conference, a dynamic regional event took off at full power to feed our brains with the best sets of tools, information, and solutions to the new difficulties that arose when changes in the digital environment happened.

In 2020, the digital conference took place on May 8-9 and aimed to build a united community to make an impact with leaders that inspired an “Out of the Box” thinking, guided by 42 speakers and guests from Moldova, Romania, Ukraine, Austria, Armenia, USA, and other countries.

Protecting the health and safety of participants was the top priority of the organizers. So that the decision was made to organize an exclusively digital conference.

In order to get involved and be a part of the solution for businesses affected by the global pandemic, Alina Hasnaș, CEO of SEOLITTE participated in the Rockit Conference, coming up with great ideas, relevant suggestions, and recommendations for young entrepreneurs who are currently facing the crisis and are afraid of it.

With a business that is successfully overcoming this pandemic crisis, Alina has also a risk management strategy that she has used both in her own business and in clients’ projects she manages. The effective solutions presented by the young entrepreneur can be implemented both during the crisis and long after its end.

Together with the SEOLITTE team, Alina Hasnaș initiated a project to educate the entrepreneurial environment, creating the first school of SEO and digital promotion in the Republic of Moldova.

First of all, let’s meet Alina Hasnaș, the engine behind the SEO & Digital Marketing agency – SEOLITTE. The company she created 4 years ago is the result of her efforts to identify the niche in which she could apply her creativity, her love for data all along her love for storytelling. She found her vocation in SEO and she started working perseveringly, consolidating a team of people willing to work dynamically, conscientiously, openly just as she did. Their purpose is to have at the end of the day the feeling of accomplishment, which brings them tangible results. They all understood that the most important thing in marketing is to try everything that is new, unique, to constantly seek progress, and to be persevering, stubborn to get results on the other hand.

So, continuing her speech at Rockit, Alina mentioned several changes of mentality that happened to her and her team during this crisis:

1.Team members had become friendlier towards the community they are in, more flexible, and more useful to that community. They offered free consulting services, they became more skilled negotiators with potential customers and partners.

2.The company had managed to automate their business all along with generating new and interesting promotional materials for the company. Alina emphasizes here that you never have enough time to deal with what is important for you. Well, now her company had some more time for taking care of their business proceedings.

3.They managed to involve in projects to support SMEs, to educate entrepreneurship on how to act in an online environment in the middle of a crisis.

4.They had time to take new certifications and courses.

5.The SEOLITTE team donated a part of their salaries in order to attract new customers faster through advertising.

One of the most important questions that all participants had to answer was: how did your company manage the risk?

Here is Alina Hasnaș’s answer: “Much has been read about 2008’s crisis and the realities of our industry have been studied internationally (from Europe, USA, Russia). Therefore, 3 different crisis scenarios were made which were applied step-by-step, and without panic.”

Another challenging question that awaited its answer was: How will the company overcome the crisis in the next 6 months?

• The company will enter the international market using an advertising budget because it is more profitable for them in this situation.
• They will finalize all business automation procedures started in the quarantine. 
• They will invest the profit by bringing new customers.
• They will get more awareness through partnerships, good advertising, and free education.

Subsequently, Alina wanted to offer some tips for entrepreneurs who are just entering the market or for those that had already opened their businesses and are concerned by the crisis impact:

• Dedicate time, finance, and creativity to digital marketing. There is less competition on Google and on Facebook due to the epidemic –  so it’s a place of success. This pandemic was definitely a lesson for those who are not online.
• Invest in a logical digital strategy and constantly assess any risk situation. Now that many businesses’ niches have been reset, many start-ups can compete easily with almost anyone nowadays and they need to embrace an open approach to stay close to opportunities. It is very possible that there will be fewer players left in each niche after the crisis is over, so the competition is restarting now.
• Pay increased attention to elements such as feedback or public reaction because they directly represent the consumer’s reaction to a product/service.
• Work constantly on the improvement of the product or service to be in accordance with the trends and needs of the consumers.
• Be extremely flexible and negotiate in communication with your vendors to ask for better conditions and pricing options.
• Don’t panic – here, Alina even mentioned the example of her team, together they found their suited niches of activity, key partnerships, and simple accounting showed what they need to do to take advantage of the crisis.
• Do not stop online promotions – it is the wrong decision to close the promotion that directly generates leads. 81% of shoppers choose the product online before a purchase. Yes, it is difficult to raise a voice in the online medium within some tight budgets, but not impossible. People are moving online right now, and businesses need to be there for them.
• Adapt creatively to the pandemic situation – a good example of this is the HORECA field. Those businesses who managed to provide delivery services or provide the necessary products in a timely manner, not only kept their customers but also increased their numbers considerably. 
• Evaluate a new consumer market that has formed once people came home from abroad, thus increasing the number of new consumers, with new needs to which businesses now have to advertise.
• Don’t forget about local promotions – consumers will continue to use nearby services and products.
• Adjust the message – it is extremely relevant to show customers that you as biz care about their situation, that you understand their doubts, that you take care of them. This also affects the feedback obtained by the brand name, so that after the crisis you will have more and more loyal customers. 

And at the end of the speech, Alina also mentioned finding the funds for a notable appearance online: “I am sure that many colleagues present at the conference will mention funds, grants, online communities, and Facebook groups supporting local producers. I just want to emphasize that they can be a lifeline in these times.”

And Alina’s final urge for businesses during this crisis is:

„These are weird times, choose to be altruistic, not opportunistic!”.