What is SEO optimization?

In its simplest form, search engine optimization is a way to improve a website's ranking on search engine results pages (SERPs). The goal for most businesses is to increase website visibility or traffic and rank well for keywords or phrases searched for in search engines such as Google.

A more detailed definition from Webopedia defines SEO as a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by achieving a high ranking placement on an engine's search results page (SERP) - Google, Bing, Yahoo, etc.

Whichever definition you prefer, if you have a website and want it to be visible and people find it, you should take care of website optimization. This brings us to the next question, which we usually discuss with our clients (business owners).

How to optimize a website for Google (methods)?

An important aspect of SEO optimization is making your website easy to perceive for both users and search engine bots. Although search engines are becoming more sophisticated, they cannot see and understand a web page the way a human can. SEO helps search engines understand what each page is about and how useful it might be to users.

And because we always bring you the latest updates, here are the latest SEO techniques:

1. Create unique and accurate page titles

The title of the page should tell the user about its content. Let's say you have a page about jewelry - this must be spelled correctly in the title of the page. This will make it easier for both Google and potential customers to read and understand what the page is about and what they will find in its content.

Important: Google usually displays the first 50-60 characters of a title tag.

2. Choose a quality hosting

Unlike keyword optimization, web hosting has no direct influence on SEO. However, it affects the performance of your site, and Google pays special attention to this moment. Therefore, choosing quality hosting is a must if you want to get a high rank. What you need to look for are hosting services that guarantee good site loading speed, provide high security, use SSD technologies, as well as protect data. To make sure you get exactly that, it's not enough to just compare the hosting packages offered by different providers, but also to do some extra research. Access various forums to find out the reputation of a hosting, directly from the users. You can use tools like MX ToolBox, Load Impact, and Hosting Checker to evaluate the performance of a particular hosting, as well as where high-performing sites are hosted.

3. Voice Search Optimization

Voice search is one of the fastest-growing trends in the digital world. SEO for voice search is a little different because:

• Applications are usually longer.
• Users are more interested in some direct answers.
• Most requests are in the form of a question, or at least there are question words.

For your website to rank higher in Google, it's not enough just to select the right keywords. You also need to arrange the content in such a way that it represents a perfect and concise answer. This means giving direct answers to questions, providing additional information in a well-structured form, such as lists, or arranging text in the form of answers and questions.

4. Add value to the mobile version of the site

Mobile web browsing has overtaken desktop browsing, so using mobile SEO is a must today. Google is also putting additional pressure on websites by launching accelerated mobile pages, with a format specially designed to improve a website's performance on these gadgets.

You should use this and also work to improve your mobile SEO in general. Create a quality version of the mobile site or use a platform that will help you have a 100% responsive website.

The rules for mobile keyword optimization are the same, but the formatting of your content matters more. Go with paragraphs and shortlists as they are easier to view on devices with smaller screens.

Most importantly, remember that SEO is an ongoing process. You should keep it at the forefront when generating content and updating pages.

5. And for dessert - secret SEO optimization methods:

• Understand Google's Ranking Algorithm - It's no secret that Google is constantly changing its algorithm and doesn't always announce when a change is made, so it's always shrouded in a bit of mystery. This is still the biggest challenge to SEO success. The Google Webmaster Central tool is also a good reference to stay informed and read about the latest trends voiced by Google itself.
• SSL Encryption - SSL encryption is a small but powerful SEO tool to consider. Google introduced it in the year 2014 and since then its popularity has grown considerably. SSL or HTTPS encryption - increases the security of your site. It's great for SEO (it's part of Google's algorithms) and keeps visitors' data safe.
• Use the services of an SEO expert -, when you want the best results, especially if you want them quickly, you resort to the help of a professional. Because SEO is such a versatile and ever-changing field, it can be much easier to find a good specialist who already has good experience and an impressive portfolio than to learn how to optimize your website from scratch. Do not hesitate to contact us if you need good SEO advice or an offer.