In search engine optimization, getting results is what matters. As a digital marketing and SEO agency, we focus much of our efforts on achieving increased SEO performance for our clients' websites. We have decided to present below the agency's work steps in terms of website optimization and online promotion.
At SEOLITTE we have an individual approach and we care a lot about each of our clients, that's why we offer complete website promotion services in Moldova to achieve great results in a relatively short period. First of all, to understand the needs of our customers, in an initial instance, we proceed to complete primary analysis of the site on dozens of metrics and analysis criteria. It contains all important SEO aspects for proper page indexing by search engines.
So we have a full SEO audit of the page to see where our involvement is needed. Keyword analysis, competitor analysis, and internal structure show us that the specialist team needs to carry out more optimization work both on and off the site.
Then, keyword analysis is an essential aspect when dealing with search engine promotion. That is why, according to our SEO procedures:
- We have to identify all the relevant keywords for the website in question.
- Keywords are grouped according to the categories of services provided/products sold.
- Using these keywords, descriptive texts are written and optimized for the services provided/products sold. In the same way, advertorial texts are written and published, which include relevant keywords.
- Keyword length is vital to achieving top positions in Google. In this context, we set our goal to reach the target audience, through the so-called "long tail keywords" that show us exactly what users are looking for and help us satisfy all their needs related to our client's services/products. We know how important the number of impressions (how many times users have seen the site on the Google search engine results page) and care about their impact on our client's business.
Look, we have also increased the visibility of the brand online. Thanks to all the Off-Page and On-Page SEO work done, we bring businesses closer to their target audience and improve their presence in the digital environment.
Here are the On-Page SEO optimizations that need to be implemented:
- To create a sitemap.xml file to include all the pages of the site that we want to show to the search engines so that they in turn correctly index them and show them to the users. This step also helps us remove incorrectly indexed pages (such as pages on color/size filters, etc.) from the search engine database.
- Revise the meta tags and pepper them with keywords and phrases for better indexing.
- To optimize images and add ALT attributes.
- To optimize internal links to improve site architecture.
- To increase the loading speed of the site.
Accordingly, Off Page SEO optimizations should also be implemented:
- To launch a campaign to create backlinks from sites with high DA (Domain Authority).
- To register the page on different serious business directors, to increase its visibility.
- To write and publish articles and announcements on niche sites, news, and other directories.
- To resort to an online promotion strategy based on the concept of SEO Friendly, to build a better authority of the site in Google.
SEO results
After all these improvements and changes made to the site, in a short time, the desired results are also achieved: namely the successful positioning of the strongest keywords in Google. Once the originally proposed SEO goals have been achieved, here is what work needs to be done to keep the site in good SERP positions:
- Improving CTR (click rate);
- Adjustments to the site;
- Continuous creation of quality content;
- Online Site Mentions.
Do you also want to increase the visibility of your business, increase your brand authority in the eyes of Google, and enjoy a large number of customers, but you don't know how much SEO optimization and Online marketing services cost? Call the SEOLITTE team at +373 69 809 235 and get a free SEO audit.