Article content:

1. Have you heard of SEO but don't know if it suits your website?
2. How do you understand when you need SEO Optimization?
3. Why do you need SEO consulting even before you create a website? Be a responsible and visionary entrepreneur.
4. Unsuspected advantages of the 1st place in Google, which you probably overlook.
5. Agents vs. individual experts - what to choose for promoting your website?

I. Have you heard of SEO but don't know if it suits your website? How to understand when you need SEO Optimization

Before we start, let's see what SEO is.

Short Definition: What is SEO?

SEO is the optimization and promotion of websites for more traffic from Search Engines. SEO has 2 big parts: On Page SEO and Off Page SEO. When we talk about on-page optimization (SEO On Page) we mean actual work on the website pages. Its content is being worked on to improve it. We work with special SEO tags: title, meta description, alt, Headings, etc. We work with relevant keywords, with the images on the website, and with their loading speed. On the other hand, work is also being done on the overall optimization strategy, and even more so - on educating the owner. It is aimed that the content that will be created in the future corresponds to high-quality standards and complies with the rigors of SEO.

Off Page SEO refers to promoting and increasing the popularity of a particular website. To improve this popularity, marketing techniques are used. Namely: writing advertorials, getting banners, relevant links for the website yes, partnerships, etc. All this is done with utmost care (following a special, well-thought-out plan) and the quality of the links thus obtained is monitored. It is not enough to understand what SEO is, you need to know how to effectively apply this knowledge.

Many will try to sell you SEO in 2024: it's trendy, it's innovative, and it has a much higher ROI than social media. But things are not quite that simple. However, SEO is not for everyone. It is precisely for this reason that we decided to write this article to serve as a guide for website owners: when exactly is it necessary to resort to website optimization?

In our digital age, almost every website that has a purpose needs visibility and, of course, qualified traffic. But how do you know when and exactly you need Google promotion for good results?

Next, we will explain the most common cases when you need an SEO expert. So, SEO will help you when:

1. When the company lacks credibility

The goal of online marketing services is to create a credible website with a solid foundation that provides users with an easy, intuitive, and enjoyable online search and browsing experience. Based on user trust, positive reviews, online mentions, and good feedback, a site's authority is built.

Google intends to provide users with the information they are looking for from the most reliable source, which is why a good SEO expert will work on the image of your company and your website.

2. If you have a limited budget

Billboards, radio or television advertising - all this will cost you several thousand euros per month. Online promotion is much more cost-effective, costing you no more than a few hundred monthly.

What's more, the optimal implementation of a long-term SEO strategy will keep your site on top long after the site optimization techniques and methods have been applied to your site.

3. Nobody knows your brand, although the product or service you offer is known -> In this case you need Google Ads + SEO

You can have a revolutionary, very useful, or even indispensable product, but if no one knows about it, you will not have sales. By promoting with Google Ads, you will send a message to your audience with the best offers, products, and services. A local brand, company, or new business needs to be visible online. Google Ads improves visibility and brings potential customers to you, right from the first days of business.

If your site is invisible to search engines, an SEO expert uses local SEO techniques and tools that increase site engagement, traffic, and conversions, influencing the buying cycle. Organic search is an important part of website performance for businesses and ultimately getting users to convert. A recent study shows that the top three organic search ranking positions result in almost 40% of all clicks from search engine results, but the only downside is that the strategies work slowly, so if you have brand new SEO efforts combined with Google Ads.

The first positions in Google are like a trophy, which is difficult to obtain, but once you reach it, you will only have results, clicks, and sales.

When do you not need SEO?

• When you are the only company in your niche;
• When you have a simple Landing Page, which, although it needs good positions in Google, could not get there because the site does not have enough content;
• When you have a limited stock of products, which you will never replenish (use social media to liquidate stocks).

Have you decided that you are at the right stage to benefit from SEO? What do you have to do?

First, you need to do your best to be in Google search results with your niche-specific keywords (the right keywords that reflect exactly what you do). Second, you need to implement a strong and quality SEO strategy for your website, setting short-, medium--, and long-term KPIs and goals.

Yes, the road to the top 5 in Google results is difficult but possible. Through a correct Google promotion strategy, you can bring your product closer to customers who are looking for it in the search engine!

II. Why do you need SEO consulting even before you create a website? Be a responsible and visionary entrepreneur

Ask yourself honestly: why do you need a website? If your answer is: to sell (a product, news, information, book, idea), then this guide is for you!

Online statistics show that over 40% of online revenue comes from organic traffic (traffic from Google or Yandex searches), 10% from paid ads, and 5% from social media.

So, if you are planning to create a website, take a strategic, smart, and visionary approach: an investment in SEO services in Moldova (improving your site's ranking in Google for words relevant to your business) is a long-term investment in the future of your business.

!Don't forget, search engines are increasingly used in the Republic of Moldova to buy a good or a service. Indeed, 20 years ago SEO in Moldova made no sense. Now imagine where you will be without SEO in 5 years…

We know. Creating a good website for your business is quite a controversial matter. On the one hand - you want fast conversions, sales, and customers; on the other hand - you easily get lost in the technical and functional details.

Have you designed a perfect model in your mind, but don't know how to turn it into reality? The problem is that most entrepreneurs get stuck in the perfection trap: they want to make everything nice and polished, and they don't focus on the things that are important for a profitable business. But sales are important!

6 reasons why you should consult an SEO expert before creating a website

1. You save money

An effective SEO strategy means you don't have to invest money in paid advertising. The SEO expert establishes the technical tasks for the structure of the pages and the presentation of its content, which will help from the start to correct indexing and a website that contains the right keywords for SEO, which will bring you customers!

2. You save time

Trying to make a site without initial optimization will cost you a lot in the end! Mistakes made later are difficult to correct. An SEO expert in Moldova will design the site from the beginning on the way to success and traffic.

3. The expert has experience

An expert will thoroughly analyze the potential of the market and who are the online competitors, performing a complex SEO audit: examining the architecture, and content, will detect technical and functional problems; it will improve the speed of the site, make it as mobile-friendly as possible, bring quality links.

4. The SEO specialist is knowledgeable

Google updates its search algorithm several times a day. It's almost impossible to focus on tracking and implementing changes if you don't deal with it daily.

5. You generate traffic to your website much faster

The result of an effective SEO strategy is the continuous flow of traffic to the site. SEO experts in Moldova establish correct tactics, focused on relevant keywords and optimization. Choosing the right keywords is an important part of starting a business.

6. Surpassing the competition

SEO in 2024 is extremely competitive, and a newly created website will have no traffic in the first few months. Many entrepreneurs make a huge mistake, investing considerable amounts in too much functionality and other elements that have not been tested on the target audience. The truth is that a new web page needs strategies to drive traffic.

After all, readers come for the content and not the design. A simple and minimalistic design will achieve search engine performance.

Search Engine Optimization (SEO) is essential for your website to perform well and save you a lot of money, time, and resources.

III. Agents vs. individual experts - what to choose for promoting your website?

It is more important to do what is strategically correct than what is immediately profitable. Philip Kotler

Do you have a business and want to be heard? Or maybe you have a website, but you don't know what steps to take to make it bring you sales. Today, 97% of online experiences worldwide start with a search engine. The position of your web page in Google search results now really matters: in 2024, the first 5 positions in Google alone take a total of 60% of all search traffic. So, to have a profitable business, it is necessary to create an effective digital marketing strategy that will bring you results: 1. in a stable way and 2. in the long term.

An agency that provides SEO services in Moldova or an individual SEO expert can offer a lot of acceptable solutions, but how do you know what is best for you?

Most agencies offer an "all-around" solution and various online marketing services: SEO audit, social media management, copywriting, Google Ads, SEO on-page and off-page, etc.

But if I have a small business, maybe it's better to choose an individual SEO expert. – you might think.

Let's discuss this further.

The benefits of the services offered by an SEO agency:

1. You will collaborate with several professionals in the field, each focused on one or several aspects of SEO Optimization - obviously, the ones that they have mastered the best.

An SEO agency in Moldova and Romania offers you a complex online promotion strategy. Another advantage is that the work is done in a team, there is an exchange of experience and opinions to improve the process. At the same time, a competent person checks the quality of the work and will not allow certain mistakes to be made. The best agencies that provide SEO optimization services invest in staff, in their knowledge, in pieces of training, and in seminars in the country and abroad; and that is precisely why you have the guarantee that the level of competence is truly maximal.

2. You will get long-lasting, effective, and guaranteed results

The SEO agency will be much more responsive and faster compared to an individual expert because it benefits from staff responsible for each area separately: SEO experts, copywriters versed in SEO optimization, experienced managers, PR specialists, Google Ads specialists, And so on and respectively offer a much wider range of services. A freelance SEO expert may have excellent knowledge in an area or two, but no one can be the man-orchestra without sacrificing the quality of the results.

The SEO agency always bears full responsibility for the project they work on, because they provide their services under a contract concluded in advance - which gives you a guarantee of success.

3. You will be working with a reputable agency

An SEO optimization agency already has many active clients. It also tends to be constantly on the rise by procuring new software and investing in continuous improvement. A legal entity assumes all risks and annually invests a certain percentage of revenues in the education of its employees.

The benefits of the services offered by a freelance SEO specialist

An individual expert SEO can do a small segment of work successfully. So if you need services with a narrower spectrum, the benefits of a freelancer are obvious.

Here are the advantages, if you call on an individual expert:

1. When you plan to have a small project or if you don't think you need to invest too much in marketing, you can call on the services of an individual SEO expert who does best with small projects that only require a few hours of work per week.
2. The work of a freelancer will probably cost you less.
3. Statistically, a freelancer works about 20% more than an agency on the internal optimization of your website, the latter often focuses on external optimization.

Be careful, however, in many cases, you should arm yourself in advance with patience because the volume of work is too large for one person.

It is necessary to know that a completed project takes time, sometimes a lot of time, so you, as a client, need to be very responsive to the demands of the experts to achieve a good result. You must know that the cost of the services of professional agencies is higher than that of an individual expert. This cost involves colossal work for site analysis, SEO audit, technical verification, competitor analysis, copywriting, selection and grouping of SEO keywords, etc. The work of these specialists is indispensable and valuable to get a top position in Google.

IV. Unsuspected advantages of the 1st place in Google, which you probably overlook

What do you do when you want to search for something on the Internet? Do you type in Google 2-4 words related to the information you are interested in and then click on the first relevant results? That's right about 97% of the time, almost all online experiences start with a search engine.

Even more curious is the fact that only 25% of those who search end up on the 2nd page of Google results. Yes. Worldwide statistics prove it by the numbers: if you're not on the first page in searches, you've just lost more than half of your potential website traffic.

By being invisible online (especially in Google), you lose a considerable portion of your potential customers, who go to your Top 10 competitors.

The reason why other sites are in the top positions in Google results is that they make a conscious effort to improve their site structure, content, and popularity level by using online promotion services -  SEO optimization services.

Fortunately, it's not too late for you to start either.

What results will ranking 1 in Google bring to your business?

• Quality website traffic

An effective long-term SEO strategy will bring organic traffic to your website without investing in marketing and advertising. Professional SEO services will determine what are the keywords specific to your niche (words that bring quality leads) and bring you to the top of searches for those words. As a result, you will become known in your field of activity and no one will be able to ignore you.

• Your brand will have increased visibility

Google's perception of a good website includes: easy to use, well designed, high quality, with relevant information - which can be translated in plain language into 3 groups of basic conditions:

• is user-friendly - visitors will navigate the site easily and intuitively, the website will display correctly on mobile devices, and the loading speed will be good;
• has authority - if you build a strong profile of links and online mentions to your site, these, collected in the right way, increase the authority of the site "in the eyes" of Google;
• is relevant - interesting content about your products and services presented creatively.

If you meet these conditions, plus you have good seller qualities and fair pricing – I guarantee your site engagement and engagement metrics will prove to Google that people love your brand.

• A better experience for visitors

Site navigation should be easy and intelligently guide the customer through the use of calls to action. Also, on a well-optimized site, the user finds what he needs in a maximum of 3 clicks and engages in its content. A beautiful visitor experience means positive reviews and loyalty.

• You show up first in local searches

Professional SEO experts will help you get in front of customers in your neighborhood through local SEO. It serves to promote the visibility of your business in location-based searches.

By the way, did you know that 46% of all Google searches are for local information? These include searches with certain geographic qualifiers, such as a business address and "near me" searches. Within them, Google, based on the geographic location of the person, offers relevant recommendations from that area.

Local SEO is extremely important, especially if you own a business with an offline location or one that provides a service in a specific locality. According to a study conducted by Forbes 95% of smartphone users used the device to perform local searches, 61% turned to the businesses found in the results and 59% visited them.

Your site may end up in the Google Local 3-Pack. Local SEO can help your site appear in Google's local 3 pack, which is one of the most coveted spots when it comes to search engine results:

• More customers and sales

Quality links to your site, presence of relevant content on its pages, and good search engine rankings – all these will give exposure to potential customers. SEO will improve your online visibility and organically increase your sales.

You can earn what you want if you start by making sure your products and services are visible where customers are looking for them: on Google. The higher you rank in Google, the more likely you are to get sales.

An agency that offers SEO services in Moldova helps you to get a better ranking of the site for the chosen keywords, grouped based on the visitor's intention. Once you get increased visibility, you will get more traffic to your site. By being number 1 in Google, you increase credibility with users, becoming a recognized name in your niche, and as a result: you outperform competitors, inspire professionalism, and become a brand.

Imagine that you simply will not have to run after customers anymore, they will look for you and your products/services.