Digital marketing is a field in which things change rapidly, from one day to the next, and to keep pace, you must be constantly informed. At SEOLITTE, we focus on quality, documented information; that's why we have a library to which we are constantly adding the newest book titles.
We decided to recommend good books for any marketer:
- The Extended Mind: The Power of Thinking Outside the Brain by Annie Murphy Paul – a volume that reveals the potential of the creative mind through neuroscience. It is vital for people working in creative fields.
2. Just Work: Get Sh*t Done, Fast and Fair by Kim Scott – another interesting volume that reflects on problems in the online space, such as discrimination or bullying. Perfect for people who write commercial messages or design advertising strategies.
3. Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath – a wonderful source of ideas when you're at a loss for them.
4. „The Brain Sell: When Science Meets Shopping: How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts – a book with a lot of neuroscience for specialists hungry for knowledge about target audience behavior.
5. Blue Ocean Strategy by Renee Mauborgne and W. Chan Kim – talks about how to help companies find and develop "blue oceans" (growth markets with little competition) and avoid "red oceans" (saturated markets where competition is intense).
6. The power of habit by Charles Duhigg – every business wants to be the first in its niche. Nothing strange, but everything has to be planned—even success. However, business success, as in life, depends on maintaining high motivation. But in business, it is not enough to be motivated; you must also be disciplined and efficient in what you do. Here is a book that can help you organize yourself even better, creating healthy habits!
7. Deep work by Cal Newport – most likely, you have faced challenges in organizing your priorities, meeting deadlines, or maintaining productivity within a fixed schedule. In short, you have had or still have problems with time management. While some colleagues make everything seem so easy, finishing their tasks quickly and successfully solving unpredictable situations, others barely fit into their working hours, do not manage to finish their daily tasks, cannot keep an agenda, and feel overwhelmed when unforeseen events occur. If you are in the second category, it means that you need to develop your time management skills, be more organized at work, and work more efficiently. Here's why you need this book. Success!
8. Your brain at work by David Rock – this book spawned an entire industry and obsession in American culture. It is a bestseller with millions of copies sold worldwide and translated into many languages. It was one of the first in-depth books on time management and probably the most impactful. The book presents some very simple principles and teaches you to delegate effectively. We recommend it!
10. For dessert, we have a book that will never go out of style because it talks about the fundamental principles of marketing. For a solid foundation on which to build valuable marketing knowledge, read The 22 Immutable Laws of Marketing by Al Ries and Jack Trout.
What are you reading?